JP2002358039A - Method for large-size outdoor advertisement information display on outer wall of high-rise building or the like and advertisement sheet to be used for the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for displaying a large-size outdoor advertisement information on outer walls of high-rise buildings or the like and to provide an advertisement sheet used for the method. SOLUTION: Billowing preventive tools 20 are preliminarily mounted in the arranged positions on the back face of each advertisement sheet 10 to be laid out on an outer wall of a high-rise building, with the arranged positions calculated by considering factors such as the installation height, weather conditions, surface properties of the outer wall and so on, while joining members 30 are preliminarily attached to at least one side edge of the sheet all over the full length. When the advertisement sheets are to be installed, the billowing preventive tools 20 of the advertisement sheets 10 adjacent to each other are successively attached to the outer wall 1 in the specified positions corresponding to the arranged positions and the side edges adjacent to each other of the sheets 10 are joined with a joining members 30. The process of attaching the sheets with the billowing preventive tools 20 and of joining the sheets with the joining members 30 are repeated to install the advertisement sheets 10 on the outer wall 1 so as to display a large-size advertisement information 10a by combining the individual advertisement information of each advertisement sheet 10.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for displaying large-scale outdoor advertisement information on an outer wall of a high-rise building and an advertisement sheet used for the same. The present invention relates to a method for displaying large-sized advertisement information by arranging at least two individually printed advertisement sheets side by side, combining individual advertisement information on these advertisement sheets, and the advertisement sheet. is there.

[0002]

2. Description of the Related Art In Japan, almost no outdoor advertising is performed using the outer wall surface of a high-rise building such as a building over a wide area and almost the entire surface. Heretofore, only outdoor banners of this type have been known, such as banners for department stores, signs and billboards attached to a part of shops and houses.

[0003] The reason for this is that in Japan, wooden houses were originally the mainstay. On the other hand, at present, concrete structures are predominant in cities, but even such structures are regulated strictly and in detail by building laws and regulations and advertising regulations. It is said that it is extremely difficult to use the outer wall of a building or the like used in a wide area as an advertising medium. This is because outdoor advertising blocks light from windows and the like, and almost no local governments allow it.

[0004] In contrast, European countries have different national circumstances,
Since the mainstream of the building is stone and concrete, the exterior walls of the building are almost widely used as outdoor advertisements, and the town planning for outdoor advertisements is performed consistently, and beautiful streets and streets are used. Is shaped.

[0005] However, recently, due to the relaxation and review of the operation of architectural laws and regulations, outdoor advertisements using the outer wall surface for a certain period of time have been seen in Japan. This outdoor advertisement is performed using one exterior wall of a high-rise building, and the area of use will increase with the rise of the building, etc., and unlike other advertisements, it can be installed in high places such as buildings. Development is desired as an advertising means.

[0006] In other words, the presently performed outdoor advertisement using the outer wall surface is an advertisement in which advertising information such as photographs, designs, and characters is directly provided on the outer wall surface of a building or the like. Advertisement boards and signboards with advertisement information have been used instead, but these are installed on the rooftops and outer walls of the buildings.

[0007] These outdoor advertisements are installed so as to be mounted on an outer wall surface of a building or the like or on a roof by framed an advertising board or a signboard.
Lighting such as lightning is applied to the billboards and billboards, and the advertising effect is sufficiently exhibited even at night.

However, as described above, in Japan, this type of outdoor advertisement is installed on the roof or outer wall of a high-rise building such as a building, so that various types of advertisement mainly focusing on the Building Standard Law are applied. Will be subject to laws and regulations.
For this reason, when the use of the rooftop or outer wall of a high-rise building or the like is limited to a certain period of time, even if these laws and regulations are relaxed or excluded, the extent is very limited. . Therefore, in Japan, the outer wall surface of a high-rise building such as a building is often left unused without use, which is economically unfavorable, and there is a demand for an outdoor advertisement using an effective space.

[0009] Furthermore, while the operation of legal regulations has been somewhat relaxed at this time, as soon as legal regulations are relaxed, a large area of the building outer wall surface can be used as it is as an advertising medium. No. In other words, outdoor advertising installations in high places have many technical issues that need to be improved in terms of installation methods in addition to legal regulations. The way to use the building outer wall is opened.

That is, the outer wall surface of the building itself is usually not flat, and there are many irregularities due to windows and the like. Most outer walls are not flat.

[0011] For this reason, it is extremely difficult to mount a large advertising board or signboard on such an outer wall surface having many irregularities. Furthermore, when outdoors, changes in weather conditions can cause dynamic forces in addition to static forces on billboards and billboards,
Advertising boards and billboards fall due to these unwanted forces,
Since it may be damaged, it is premised that an advertising board or signboard is installed with due consideration for such a surface.

[0012] Recently, the rise of buildings is being promoted administratively, and high-rise buildings such as buildings are becoming even higher. Further, as the height of the building increases, the number of outer wall surfaces that can be used increases, and as a result, outdoor advertisements tend to be large and provided at high places.

[0013] In addition, outdoor advertisements are desired to be as large and high as possible in order to improve the advertising effect, and the tendency is increasing. However, the higher the outdoor advertising, the more difficult it is to install, and if the road is used for installation, the installation will be done by night work. For this reason, the installation work may hinder sleep for nearby residents, causing unwanted and unpleasant noises, which is not preferable from the viewpoint of the health of the residents.

As described above, advertisements utilizing high-rise buildings such as buildings are also diversified. Among them, outdoor advertisements using outer wall surfaces can be made larger than other conventional outdoor advertisements, and attract the attention of the viewers. There is also an advantage that it can be installed at a high place. In order to take advantage of this feature, installation at high places is greatly affected by weather conditions (especially high wind speeds), especially where earthquakes and storms often occur, as in Japan, where they are dropped or damaged. Often.

Further, the use of the outer wall surface of the building itself is blocked by an outdoor advertisement such as a window or a veranda on the outer wall surface, and the lighting from the windows is greatly impaired. From this, problems such as shortening of the sunshine time are caused.

[0016] For this reason, it is not preferable at present to install an outdoor advertisement on the outer wall surface for a long time, especially semi-permanently. However, if it is an outdoor advertisement that uses the building outer wall surface for a short time, especially for a very short time, the outdoor advertisement is economically effective because the advertisement itself can be enlarged and the unused outer wall surface can be effectively used. Therefore, such a feature can be utilized as it is.

However, the outdoor advertisement installed in this manner is
Once installed, ads need to be quickly removed immediately,
It is desirable that the mounting and dismounting be very simple.

[0018] In short, an outdoor advertisement using the outer wall of a building must be installed so that it can sufficiently withstand the effects of severe weather conditions, and it is necessary that the attached advertisement sheet can be easily removed. Become.

However, a method of installing a large advertisement satisfying the two mutually contradictory conditions and an advertisement sheet used therefor have not yet been developed.

[0020]

SUMMARY OF THE INVENTION An object of the present invention is to solve the above-mentioned drawbacks. Specifically, large-sized advertisement information is displayed by making extensive use of the outer wall surface of a high-rise building, and the display is performed for a certain period of time. The present invention proposes a large-sized advertisement information display method which is extremely easy to remove after the end of a period even if the advertisement information is limited, and an advertisement sheet provided for the method.

[0021]

That is, according to the present invention, at least two advertisement sheets, each having advertisement information individually printed on its surface, are arranged side by side on an outer wall surface of a high-rise building or the like, and large-scale advertisement information is arranged. In the method of displaying large outdoor advertisement information displayed on the outer wall surface, the back of each advertisement sheet is prevented from being scattered at an allocated position calculated in advance in consideration of factors such as installation height, weather condition, and outer wall property. On the other hand, a joining member is attached to at least one of the side edges in advance over the entire length, and at the time of installation of each advertisement sheet, an adjacent advertisement sheet is attached.
The advertiser sheet anti-jamming devices are sequentially mounted at predetermined positions corresponding to the layout positions on the outer wall surface between the advertisers, and the adjacent side edges of the advertising sheet are joined by a joining member. Each advertisement sheet is installed on the outer wall surface while repeating the attachment and the joining by the joining member, and the large advertisement information is displayed by combining the individual advertisement information of each advertisement sheet.

The advertisement sheet provided for the advertisement sheet is an advertisement sheet arranged side by side on an outer wall surface of a high-rise building or the like, and a number of sheets determined according to a portion to be installed on the back of the advertisement sheet. It is characterized in that it is provided with anti-jam tools.

Further, the advertisement sheet is an advertisement sheet arranged side by side on an outer wall surface of a high-rise building or the like, and at least one side edge of the advertisement sheet has a side edge of an adjacent advertisement sheet. It is characterized in that it is provided with a joining member to be joined with the first member.

The configuration and operation of these means will be described in more detail with reference to the drawings.

FIG. 1 is an explanatory view, viewed from the front, of an example in which an advertisement sheet is mounted according to the present invention.

FIG. 2 is a cross-sectional view in the width direction of an example of the joining member of the advertisement sheet shown in FIG.

FIG. 3 is a cross-sectional view in the width direction of another example of the joining member of the advertisement sheet shown in FIG.

FIG. 4 is an explanatory diagram of an example of the advertisement sheet sticking preventive device shown in FIG.

FIG. 5 is an explanatory diagram of one behavior when the advertisement sheet shown in FIG. 1 receives a strong wind or the like.

First, in FIG. 1, reference numeral 1 indicates an outer wall surface of a high-rise building such as a building. At least 2
The advertisement sheets 10 are arranged side by side. This arrangement can take any form. Usually, a support bar-2 or a bolt is attached to the outer wall surface 1 in advance, and the support bar is mounted.
Each of the advertisement sheets 10 may be engaged with and attached to the second or the like.

Although not shown, a support rope may be attached in place of the support bar-2, and each advertisement sheet 10 may be connected to this.

On the surface of each advertisement sheet 10, large-sized advertisement information 10a is printed in a separately divided form, and the individual advertisement information is spliced to this to display the large-sized advertisement information. Further, the advertisement sheet 10 can use various synthetic or natural fiber sheets, and any fiber can be used as long as it has a predetermined strength. Can be used. Further, the advertisement information may be manually drawn on each advertisement sheet 10 without necessarily printing the advertisement information.

By arranging the advertisement sheets 10 side by side on the outer wall surface 1, they are joined and combined to display large-sized advertisement information as a whole. When the display is large, it may reach a width of about 20 m and a length of about 70 m.

For this reason, when installed as an outdoor advertisement, as shown later, it is easy to bend due to, for example, the wind due to changes in weather conditions and extremely high wind speeds in high places. For this reason, in order to prevent such an intrusion of the advertisement sheet 10, the advertisement sheet 10 forms a mesh-like mesh within a range where the design and characters of the advertisement information on the surface are not impaired. It is preferable to secure air permeability through the air.

However, if the mesh is too large or if the number is too large, the advertisement information is damaged, and the advertisement effect cannot be achieved. For this reason, when a mesh sheet is used, it is preferable that the problem of wind spilling be solved by a lash prevention device as described later, and that the number and size of the meshes be kept within a range that does not impair the advertising information.

When the size of the advertisement information increases, it is difficult to print the information on one advertisement sheet. In particular, as in recent years, buildings such as high-rise buildings have become high-rise, and the total length of advertisement information displayed on the outer wall is 7
It can be quite large, such as 0 m and 20 m or 30 m wide. In addition, large-scale advertisements that cover the entire wall of a high-rise building are being planned. Due to the nature of advertising, it is planned to enclose the outer wall of the entire building, in addition, the four walls, with large-sized advertising information as a whole in order to give the viewer unexpectedness.

[0037] It is difficult to express the advertisement information thus enlarged in one advertisement sheet.

For this reason, in the method of the present invention, at least two advertisement sheets 10 are created by individually dividing the advertising information thus enlarged, and each advertisement sheet 10 is individually installed. At the same time, the advertisement sheets 10 are connected to each other, and the advertisement information individually represented by the advertisement sheets 10 is combined and integrated to display the large advertisement information on the outer wall surface 1.

In this case, in each of the advertisement sheets 10 suspended in this way, the front surface on which the individual print information is printed is previously provided with the anti-jam 20 on the back surface. In accordance with this, the joining member 30 is attached to the side edge 11 of each advertising sheet 10 over the entire length in advance. (See FIGS. 2 and 3)

When the anti-jamming device 20 and the joining member 30 are attached in this manner, the side edges 11 (see FIG. 2) are successively joined between the advertising sheets 10 when the above-described installation is performed. As well as the anti-stress device 20
When fixed at a predetermined position on the outer wall surface 1 through (see FIGS. 1 and 4), registration between the individual advertisement information on each advertisement sheet 10 is integrated as a whole without being performed at the time of installation. The displayed large-sized advertisement information can be displayed, and the advertisement sheet integrated by the anti-flickering device 20 can be installed without being caught by wind pressure regardless of changes in weather conditions.

In other words, the anti-separation device 20 is connected to the outer wall surface 1.
It is fixed in the upper predetermined position. If the number of the anti-seizure devices 20 is appropriate, even if a strong wind blows due to the deterioration of weather conditions, the advertisement sheet 10 will not be stuck thereby,
No unnecessary external force is applied.

More specifically, the advertisement sheet 10 installed on the outer wall surface 1 has the wind flowing in the direction of the arrow between the advertisement sheet 10 and the outer wall surface 1, and the wind at the portion close to the back surface of the outer wall surface 1. The wind speed decreases and the pressure increases. Due to this increase in the pressure, the advertisement sheet 10 is pushed from the back side and wrapped in an arc shape, and as shown in FIG. 5, the joined advertisement sheet 10 has an arc shape like a wing. And upward lift works.

In such a tendency, as the advertisement sheet 10 is located at a higher position, a lift acts when the advertisement sheet 10 is wrapped in an arc shape, and the advertisement sheet 10 is more likely to fly away from the outer wall surface 1.

Also, in the vertical advertising sheet 10, the external force pushed from the back side and the lift acting due to the arc-shaped scissors may have different wind speeds at high places and low places. The applied force is significantly different between the lower part and the upper part.

As described above, when the force applied to each part of each advertisement sheet 10 is different, an undesired tensile force or torsion (shear force) is applied to each advertisement sheet, which may be torn. Many.

More specifically, the wind pressure between the advertisement sheet 10 and the outer wall surface 1 increases, and as a result, the advertisement sheet 1
0 bulges in an arc shape as shown in FIG. In particular, the elongated advertising sheet 10 whose upper and lower ends are fixed becomes like a wing of an airplane or a sail of a yacht. On the other hand, when wind pressure acts, it expands like a wing or a sail. The wind speed is 2
Drag proportional to the surplus acts perpendicularly to the flow of the wind, and similarly, lift proportional to the surplus of the wind speed acts. This lift acts as a force for floating the aircraft in a fluid machine such as an aircraft or a yacht. However, in the case of the advertisement sheet 10 on the outer wall 1, the lift acts to separate the advertisement sheet 10 from the outer wall 1 and the advertisement sheet. The gate 10 is separated from the outer wall surface 1 and is not preferable.

For this reason, it is necessary to maintain the advertisement sheet 10 in such a shape that such a lift does not work in advance. To prevent the gate 10 from bending in an arc shape even at a high wind speed.

However, the number of the anti-separation devices 20 to be used is determined by the fixing force, but it is not preferable to increase the number unnecessarily. This is because it is preferable that a fixing tool (not shown, for example, an anchor bolt) for fixing the anti-jamming device 20 is not provided on the outer wall surface 1 as much as possible.
In practice, it is extremely difficult to attach a fixture such as an anchor bolt to the outer wall 1 of a high-rise building that reaches a height of 70 m or 80 m, and it is desired that the fixture is extremely small from this surface.

From this point of view, regarding each advertising sheet 10 in advance, taking into account the height to be installed, weather conditions based on the height, wind speed, and the like, the principles of fluid dynamics and mathematical formulas based thereon are used. A pressing force (static pressure) or a lifting force from the back side of each part of the sheet 10 is obtained, and an allocation position 40 is determined based on the pressing force (static pressure).

The layout of the anti-friction devices 20 is based on the principle of fluid dynamics, and depends on the installation height of each advertisement sheet 10, the weather condition to be installed, the structure and shape of the outer wall surface, and the like. Performed as a factor.

For this reason, for some of these factors, the coefficients are determined by repeating experiments in advance, and variables such as the wind speed and height are input to an arithmetic device such as a computer.
A calculation is performed based on this input information. In this case, it is possible to calculate by giving a safety factor necessary for construction,
It is also possible to calculate by setting a factor depending on the manner of fixing the side edges of the advertisement sheet 10 joined by the joining member.

When the calculation is performed in this manner, the anti-friction device 20
The attachment position and the number of attachments can be naturally set to a minimum, and effective prevention of the advertisement sheets 10 from being stuck can be achieved.

As described above, when the anti-flickering device is attached to the back surface of each advertisement sheet, when the advertisement sheet is installed, the anti-flickering device 20 is fixed and each advertisement sheet 1 is fixed.
0 are joined by the joining member 30, each advertisement sheet 1
0 can be joined without registering the individual advertisement information on each other.

That is, the large-sized advertisement information is combined with or collected from the individual advertisement information of the respective advertisement sheets 10 to be joined and displayed as one. For this reason, even if the inconsistency between the individual advertisement information is eliminated in advance, it is likely that the individual advertisement information does not match during the joining by the joining members at the time of installation, and particularly, this joining work is performed in a high place. Because
It is an extremely complicated task to join the parts while watching the current situation.

On the other hand, in the method of the present invention, for example, the upper end of each advertisement sheet 10 is fixed to an outer wall surface or a part of a roof,
Lower it downward and install it. in this case,
When descending sequentially, the anti-friction device 20 attached to the back surface of each advertisement sheet 10 is fixed, and joined together with this fixing by the joining member 30. When such an operation is repeated, the individual members are individually cut off. Advertisement sheet 10 has anti-sticking device 20 in advance.
, And the fixed portion on the outer wall 1 is determined in advance in correspondence with the anti-jam device 20, without registering the individual advertising information on each advertising sheet 10. The joining members 30 can sequentially join the side edges between the adjacent advertisement sheets 10.

The joining member 30 can be made of any material as long as the side edges can be joined. However, it is not preferable that the joining line clearly appears on the surface. For this purpose, as shown in FIG.
Preferably, 1, 32 are attached to the overlapping portions of the side edges of the adjacent advertisement sheet 10. Further, as shown in FIG. 3, instead of a joining member called a fastener, a tape fastener or a magic tape (registered trademark) is used.
It is possible to use what is called two fiber pieces 33 and 34 which are overlapped and joined. In addition, the fiber pieces 33 and 34 are formed by raising the fiber system on the surface of each joint piece, and by simply pressing, the raised fiber systems on the joint surface are engaged with each other and fixed. , 3
4 is used as a small button instead of a button on clothes.

The anti-jamming device 20 can be of any structure as long as it can be fixed at a predetermined position on the outer wall surface 1. However, as shown in FIG.
It is preferable that each of the fixed advertisement sheets 10 has a certain degree of freedom.

In the anti-friction device 20 shown in FIG.
A band-shaped stopper is attached to the back surface of the door 10 via a backing plate 32. The band-shaped locking member is configured such that a locking metal member 34 at the tip of the band 33 is locked in a locking hole 35 of the band 33 and the band 33 is fixed to the backing plate 3.
2 is mounted via a mounting plate 36 so as to be able to move to some extent freely. Further, each locking hole 35 is formed as a long hole, and the locking fitting 34 can be freely moved by the length of the locking hole 35.

[0059]

As described above, according to the present invention, at least two advertising sheets, each having advertising information individually printed on its surface, are arranged side by side on an outer wall surface of a high-rise building or the like to remove large advertising information. This is a method of displaying large outdoor advertising information to be displayed on a wall surface. The back surface of each advertising sheet is interleaved at an allocation position calculated in advance by taking into account factors such as installation height, weather conditions, and exterior wall properties. While attaching the prevention tool, a joining member is attached to the at least one side edge in advance over the entire length,
When each advertisement sheet is installed, the anti-jamming device of each advertisement sheet is sequentially mounted between adjacent advertisement sheets at a predetermined position corresponding to the layout position on the outer wall surface, and the advertisement sheet is joined by a joining member. Advertisement sheets are installed on the outer wall surface while joining the adjacent side edges of the sheet and repeating the attachment by the anti-jamming device and the joining by the joining member, and combining the individual advertisement information of each advertisement sheet. To display large advertising information.

In addition, the anti-separation device to be attached to each part on the back surface of the advertisement sheet is attached to the locking device at a predetermined position, and the adjacent advertisement sheet is attached to at least one side edge of the advertisement sheet.
And a joining member to be joined to the side edge of the gut.

Therefore, even a large outdoor advertisement can be easily installed, and once installed, the advertisement can be immediately removed in a short period of time, and the installation and removal itself are extremely simple.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram viewed from the front of an example of a case where an advertisement sheet is mounted according to the present invention.

2 is a cross-sectional view in the width direction of an example of a joining member of the advertisement sheet shown in FIG. 1;

FIG. 3 is a cross-sectional view in a width direction of another example of the joining member of the advertisement sheet shown in FIG. 1;

FIG. 4 is an explanatory view of an example of an anti-flickering device of the advertisement sheet shown in FIG. 1;

FIG. 5 is an explanatory diagram of one behavior when the advertisement sheet shown in FIG. 1 receives a strong wind or the like.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Outer wall surface 2 Support bar 10 Advertisement sheet 10a Advertisement information 20 Anti-jam implement 30 Joining member

Claims (6)

[Claims] At least two advertisement sheets each having advertisement information individually printed on an outer wall surface of a high-rise building or the like are arranged side by side to display large advertisement information on the outer wall surface. In the display method of the advertisement information, the installation height, weather condition,
The anti-friction device is attached to the layout position calculated in consideration of factors such as the properties of the outer wall surface, and a joining member is previously attached to at least one of the side edges over the entire length. Between the advertisement sheets, the anti-jamming devices of the advertisement sheets are sequentially mounted at predetermined positions on the outer wall surface corresponding to the allocation positions, and the adjacent side edges of the advertisement sheets are joined by the joining members. Then, while repeating the attachment by the anti-jamming device and the joining by the joining member, each advertising sheet is installed on the outer wall surface,
A method for displaying large-sized outdoor advertisement information on an outer wall surface of a high-rise building or the like, wherein large-sized advertisement information is displayed by combining individual advertisement information of each advertisement sheet. 2. The outside of a high-rise building or the like according to claim 1, wherein the number of anti-separation devices to be attached to each part on the back surface of the advertisement sheet is determined according to the installation height on the outer wall surface. Large outdoor advertising information display method on the wall. 3. A large-sized outdoor advertisement information display on an outer wall of a high-rise building or the like according to claim 1, wherein a lock is attached at a predetermined position on the outer wall to which the anti-jam is fixed. Method. 4. The outer wall surface of a high-rise building or the like according to claim 1, wherein an outer edge of the advertisement sheet corresponding to a side portion of the advertisement sheet is fixed on the outer wall surface without a gap. Large outdoor advertising information display method above. 5. An advertisement sheet arranged side by side on an outer wall surface of a high-rise building or the like, wherein a predetermined number of anti-separation devices are attached according to a portion to be installed on the back of the advertisement sheet. An advertisement sheet comprising: 6. An advertisement sheet arranged side by side on an outer wall surface of a high-rise building or the like, wherein at least one side edge of the advertisement sheet is joined to a side edge of an adjacent advertisement sheet. An advertisement sheet comprising a member.