JP2002251541A - Auction management device, auction management method, and auction program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve an advertisement effect by the advertisement exhibited for a commodity and improve the number of sales of the commodity. SOLUTION: An auction server 10 accepts the registration of the commodity, for which the advertisement can be exhibited, from a commodity provider terminal 12 and offers the information on the commodity through a network 11. The auction server 10 receives bidding prices for an advertisement area provided on the commodity for the offered information from advertiser terminals 14. The auction server 10 executes an auction on the advertisement area of the commodity based on the bidding prices from the advertiser terminals 14 and determines an advertiser exhibiting the advertisement information. The auction server 10 determines the selling price of the commodity exhibited with the advertisement information according to the bidding price by the advertiser determined by the auction.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an auction management apparatus, an auction management method, and an auction program for providing a net auction service to a plurality of terminals connected via a network such as the Internet.

[0002]

2. Description of the Related Art In recent years, there are cases where advertisements are posted on products for sale. The products listed in the products are often advertisements from the sellers of the products. Although the merchant intends to increase the advertising effectiveness by having the consumer who purchases the product see the ad, there is no benefit to the consumer because the ad is displayed, In some cases, purchases may be avoided because advertisements are placed on products. Therefore, even if an advertisement is placed on a product, a sufficient advertisement effect cannot be obtained, and the number of products sold may be reduced.

[0003]

As described above, even when an advertisement is placed on a product, the advertisement effect may not be sufficiently obtained, or the sale of the product itself may be adversely affected.

[0004] The present invention has been made in view of the above-described problems, and an auction management apparatus and an auction management apparatus capable of improving the advertising effect of an advertisement placed on a product and increasing the number of products sold. It is intended to provide a method and an auction program.

[0005]

SUMMARY OF THE INVENTION The present invention relates to an auction management apparatus for providing an online auction service, and a providing means for providing information on a product for which an advertisement area for posting advertisement information can be provided; Receiving means for receiving, from an advertiser terminal, a bid price for an advertisement area provided for a product with respect to the information provided by the providing means; and an advertisement area provided for the product based on the bid price received by the receiving means. Auction means for determining an advertiser who publishes advertisement information in the advertisement area, and sales of the product on which the advertisement information is posted according to the bid price for the advertiser determined by the auction means And price determining means for determining a price.

[0006]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram illustrating a configuration of a system according to the present embodiment. As shown in FIG.
The auction server 10 (auction management device)
An advertisement auction service for executing a net auction (hereinafter, referred to as an advertisement auction) for an advertisement area provided for a product is provided via a network 11 including various communication systems such as the Internet and a public line network. The auction server 10 is, via the network 11, a product provider terminal 12 used by a product provider (manufacturer, wholesaler, etc.), an advertisement used by an advertiser who wants to place an advertisement on a product provided by the product provider. Main terminal 1
4. The consumer terminal 16 used by the consumer who purchases the product on which the advertisement sold by the auction server 10 is placed, and settlement of the cost related to the advertisement posting on the product of the advertiser who has won the successful bid in the advertisement auction. Is connected to a credit company terminal 18 and the like. The auction server 10 is assumed to be operated by a company that sells commodities such as a supermarket, a department store, and a private store.

[0007] The auction server 10 provides an advertisement auction service, and executes an advertisement auction through a network 11 for an advertiser in an advertisement area provided for a product registered through a product provider terminal 12. The advertising auction is a realization of an auction site on the Internet, in which a bid price (advertising fee) for an advertising area provided for a product introduced on a homepage is bid from an advertiser terminal 14 or the like through a network 11, and a deadline is set. The advertiser who paid the highest price before is awarded the advertising area of the product. Advertising auctions (net auctions)
Accessing the auction page provided by the auction server 10 via the Internet enables easy participation, so that many advertisers can participate simultaneously.

[0008] The goods provider terminal 12 is a terminal used by a goods provider such as a manufacturer or a wholesaler, and is a target of an advertisement auction provided by the auction server 10.
It is used for registration of a product provided with an advertising area.

The advertiser terminal 14 is a terminal used by an advertiser who requests an advertisement to be placed on a product registered by the product provider terminal 12. Used to participate in auctions.

[0010] The consumer terminal 16 is connected to the auction server 1.
0 is a terminal used by a consumer who purchases a product on which an advertisement sold by the auction server 0 is placed.
0 is used to purchase a product through a low-priced product homepage with advertisements for product sales.

[0011] The credit company terminal 18 is used to settle payments relating to advertisement posting on the products of the advertiser who has won the bid in the advertising auction, and to settle credits used by the auction server 10 for merchandise sold through the network 11. The terminal of the company, auction server 1
From 0, the designated amount is settled in response to the settlement request based on the credit number designated by the advertiser.

The auction server 10 is constituted by a computer which reads programs recorded on various recording media and whose operation is controlled by the read programs. FIG. 2 shows the configuration of the auction server 10.

As shown in FIG. 2, the auction server 1
0 indicates that the CPU 20 uses the memory 22, the recording medium reading unit 24,
The communication control unit 25, the display unit 26, and the input unit 27 are mutually connected.

The CPU 20 controls the entire auction server 10, and executes various processes by executing programs recorded in the memory 22. CP
The U20 executes the auction program 22a stored in the memory 22 to execute the auction program 22a.
Product provider data registration HP processing for registering a product provided with an advertising area to be subjected to an advertising auction, and an advertising area auction HP for responding to an advertiser participating in the advertising auction through the advertiser terminal 14. Processing, advertisement area auction Successful bid processing for determining an advertiser (successful bidder) for an advertising area (product) targeted for an advertisement auction based on the processing result of the HP area auction HP processing, advertiser who is a successful bidder In this manner, an advertisement image input HP process for setting an advertisement to be placed in the advertisement area of the product, a sales process for selling the product on which the advertisement is placed through a low-priced product website with advertisement, and the like are executed. Details of each process will be described later.

The memory 22 stores programs and data accessed by the CPU 20 as necessary, for example, by reading them from a recording medium 23. In the present embodiment, various programs such as an auction program 22a, In addition to various data used when executing the program, a work area for temporarily recording work data is set. Various data stored along with execution of the auction program 22a include auction data 22b, sales data 22
c, advertisement area information 22d, and the like. Details of each data will be described later (FIGS. 3 and 4). Further, it is assumed that data of a homepage (Web page) used for each homepage processing (access processing to the homepage from the terminal) described later is recorded (not shown).

The memory 22 shown in FIG. 1 shows programs and data recorded at a certain point in time.
It is assumed to be stored in

The recording medium reading section 24 has a recording medium 23, and executes recording and reading of programs, data and the like on the recording medium 23. The recording medium 23 is magnetic,
It is composed of an optical recording medium or a semiconductor memory, and is fixedly provided in the recording medium reading unit 24 or is detachably mounted. The program, data, and the like recorded on the recording medium 23 may be received and recorded from another device connected via a communication line or the like. A recording device provided with a recording medium may be provided on another device side, and the program and data recorded on the recording medium may be used via a communication line. The recording medium reading unit 24 can also record various data used by various applications on the recording medium 23, read it out as needed, and record it in the memory 22.

The communication control unit 25 communicates with other electronic devices (the merchandise provider terminal 12, the advertiser terminal 14, the consumer terminal 16, the credit company terminal 18, etc.) via the network 11 under the control of the CPU 20. Control communication. Display 2
Numeral 6 is for displaying various information, and displays a screen accompanying execution of various programs stored in the memory 22. The input unit 27 includes a keyboard and a pointing device such as a mouse, and is used to input data and various instructions. Next, in the auction server 10, each data (auction data 22 b, sales data 22 c, advertisement area information 22) stored in the memory 22 along with the execution of the auction program 22 a
Details of d) will be described.

FIGS. 3A, 3B and 3C show an example of the auction data 22b. FIGS. 3A and 3B
(C) shows the auction data 22b for two products with the product numbers (1) and (2).

The auction data 22b is data transmitted / received to / from the merchandise provider, and is provided with an advertisement area to be subjected to an ad auction received from the advertiser terminal 14 by the merchandise provider data registration HP process. The basic product data (FIG. 3A) regarding the product, the bid data (FIG. 3B) received by the auction server 10 from the advertiser terminal 14 when the advertisement auction is performed for the advertising area of the product, When the auction is performed, advertisement attachment fee data (FIG. 3C) transmitted from the auction server 10 to the advertiser terminal 14 in response to a bid from the advertiser is included.

As shown in FIG. 3A, the product basic data indicates the product name, the list price, the printing cost required for placing an advertisement in the advertisement area, and the number of products on which the advertisement is placed. Each data indicating the target quantity is included. For example, the product with the product number (1) shown in FIG. 3A has a product name "Ata Cairo", a list price of 150 yen, a printing cost of 5 yen for printing an advertisement on this product, and a target quantity of It shows that 30,000 are fixed. Note that the target quantity includes a fixed quantity in which a predetermined quantity determined for a seasonal product or the like is manufactured collectively, and a product number (2) shown in FIG. In some cases, the quantity can be changed arbitrarily for each predetermined number unit.

As shown in FIG. 3B, the bid data includes bid data indicating a bidder who has won a bid, an advertiser who has bid, an e-mail address used for sending an e-mail to the advertiser, a bid price, Each data indicating the quantity of the product to be sold is included.

As shown in FIG. 3 (c), the advertisement attached charge data includes the amount of money per product according to the bid price specified by the advertiser and the amount of advertisement when all the products of the target quantity are printed. The total amount of the printing fee required for printing, the fee collected for mediating the procedure of advertising on products by providing an advertising auction service (1
%), And an advertiser payment total (bid price + printing fee + commission) indicating the total amount to be paid when the advertiser makes a successful bid.

FIG. 3D shows an example of the sales data 22c. In FIG. 3D, FIGS. 3A and 3B
(C) shows sales data 22c relating to two products with product numbers (1) and (2).

The sales data 22c is data relating to the merchandise when the merchandise on which the advertisement is placed is sold through the network, and as shown in FIG. 3D, a discount price (sales price) when the merchandise is sold. , Each data indicating the expected sales period. The auction server 10 subtracts the discount price at the time of selling the product from the list price of the advertising fee (bid price) obtained from the advertiser by placing an advertisement in the advertising area of the product, per item. Is calculated by

FIG. 4 shows an example of the advertisement area information 22d. The advertisement area information 22d is based on data obtained from the product provider by the product provider data registration HP process, and is information to be presented to the advertiser when the advertisement auction is performed by the advertisement area auction HP process. . The advertisement area information 22d includes, for each of the products registered as auction targets by the product provider, various types of information serving as references for an advertiser to determine a product (advertisement area) to be bid and a bid price. I have.

As shown in FIG. 4, the advertisement area information 22d
Is the type of product, the name of the product provider, registration data from the product provider (product name, product image / advertisement area, fixed price, printing fee), and scheduled sales data (time , Quantity) and auction conditions (target quantity, expected sales time for selling the product on which the advertisement is placed) are registered in association with each other.

Next, the operation of the auction server 10 in the present embodiment will be described with reference to the flowcharts shown in FIGS. FIG. 5A is a flowchart for explaining the operation of a product provider data registration HP process for causing the product provider terminal 12 to register a product provided with an advertisement area targeted for an advertisement auction, and FIG. FIG. 6B is a flowchart for explaining the operation of the advertisement area auction HP process for responding to the advertiser participating in the advertisement auction through the advertiser terminal 14, and FIG. 6A is a flowchart of the advertisement area auction HP process. FIG. 6B is a flowchart illustrating an operation of a successful bid process for determining an advertiser (successful bidder) for an advertising area (product) targeted for an advertising auction based on the processing result. The operation of an advertisement image input HP process for setting an advertisement to be placed in an advertisement area of a product by an advertiser who is a successful bidder will be described. Of the flow chart, FIG. 7 is a flow chart for explaining the operation of the sales process for selling goods that have triggered your ads through advertising with inexpensive goods website.

First, the merchandise provider data registration HP processing will be described with reference to the flowchart shown in FIG. 5A (FIG. 1 (1) merchandise registration). The auction server 10 provides, via the network 11, a merchandise recruitment homepage for recruiting merchandise in which an advertisement area targeted for an advertisement auction can be provided.

The auction server 10 is connected to a network 11 by a product provider terminal 12 used by the product provider.
When the merchandise recruitment homepage is accessed via, the homepage data for merchandise registration is transmitted to the accessed merchandise provider terminal 12 (step A).
1).

On the merchandise provider terminal 12, a homepage screen for merchandise registration is displayed based on homepage data from the auction server 10, and information necessary for merchandise registration is registered in the homepage screen.

The auction server 10 is provided for data registered through the product registration homepage on the product provider terminal 12, ie, the name (company name) of the product provider, the type of the product, the product name, the product image, and the product. It receives information on the advertisement area, the price of the product, and data such as the printing fee necessary for placing an advertisement in the advertisement area of the product (step A2).

The auction server 10 registers, in the advertisement area information 22d, data on a product to be subjected to an advertisement auction received from the product provider terminal 12 (step A3). In the advertisement area information 22d, in addition to the data received from the product provider terminal 12, sales schedule data and auction condition data are registered in association with each other.

Thus, the merchandise provider can request the auction server 10 through the merchandise provider terminal 12 to execute an advertisement auction on the right to place an advertisement in the advertisement area of the merchandise. Further, the auction server 10 can easily recruit products to be subjected to an advertisement auction through the network 11.

Next, the advertisement area auction HP process will be described with reference to the flowchart shown in FIG. 5 (b) (FIG. 1 (2) auction). The auction server 10 refers to the information registered in the advertisement area information 22d, creates an advertisement area auction homepage for executing an advertisement auction, and provides it via the network 11. Auction server 10
Transmits the HP data of the advertising area auction homepage to the accessing advertiser terminal 14 (step B1). An advertiser who wants to place an advertisement on a product can participate in a bid for a product having an advertisement area by accessing the advertisement area auction homepage through the advertiser terminal 14.

FIG. 8 shows an example of the advertisement area auction homepage. As shown in FIG. 8, the advertisement area auction homepage includes a message to an advertiser who intends to participate in a bid and information (product type, product provider,
Product names, product images / advertising areas, and fixed prices) are presented in a list for a plurality of products.

The advertiser selects a product for which an advertisement is to be placed from the list of the advertisement area auction homepage, that is, a product to be auctioned, and inputs a product number of the product in a predetermined input field. The auction server 10 can be notified. Advertisers can arbitrarily select the products they want to advertise from among multiple products,
That is, it is possible to select a product having a high advertising effect.
For example, when an advertiser wants to place an advertisement for "shishiko", it is possible to increase the willingness to purchase by advertising when the temperature is low. By placing an advertisement on Cairo, the advertising effect is considered to be high, and this product can be selected for auction.

[0038] The auction server 10 includes the advertiser terminal 1
When the product number of the product is received from Step 4 (Step B2),
Based on the advertisement area information 22d, data of a page for registering bid data for the product indicated by the product number is transmitted to the advertiser terminal 14. The advertiser terminal 14 displays a page for registering bid data based on the data received from the auction server 10.

FIG. 9 shows an example of a page for registering bid data. As shown in FIG. 9, the page for registering the bid data includes detailed data on the product selected as the target of the advertisement posting (bid), that is, the data presented on the advertisement area auction homepage, as well as the printing fee. , Time, quantity, target quantity, and sales forecast time are presented. In addition, there are provided a plurality of input fields for registering bid data, that is, input fields of "your company name" indicating the name of a bidder, "address" of electronic mail, "quantity", and "bid price". I have.

When there is an input in each entry field of the bidding data registration page on the advertiser terminal 14, the auction server 10 transmits the advertiser's company name,
Each of the address of the advertiser, the quantity of the product on which the advertisement is posted, and the bid price is received (steps B3 to B7). When the target quantity of the target product is fixed (step B5), a predetermined number is input in an input field for inputting the quantity.

When the bidding price is registered in the input field for the bidding price, the auction server 10 receives the bidding price data and calculates the price per product on which an advertisement is to be posted for the bidding price. Then, the information is transmitted to the advertiser terminal together with the price per product that has been bid in the past (step B8).

The auction server 10 calculates a printing charge, a fee, and a payment total based on the data received from the advertiser terminal 14 and transmits the calculated total to the advertiser terminal 14.

In the example of the page for registering bid data shown in FIG. 9, the target quantity is 30,000 (fixed) because the bid price is registered as "1.2 million yen". 40 yen "is displayed. In addition, the past bid price "1.05 million yen (35 per piece)
Yen) "is displayed. In addition, a printing total "150,000 yen", a commission 1% "45,000 yen", and a payment total "139.5 million yen" are displayed according to the bid price.

Here, when the "OK" button in the page is selected on the advertiser terminal 14 (step B10),
The auction server 10 registers each data received by the advertiser terminal 14 as bid data of the auction data 22b, and registers each data calculated according to the bid price as advertisement attached fee data of the auction data 22b (step B11). ).

When the "re-input" button in the page is selected on the advertiser terminal 14 (step B10),
The auction server 10 resends the data of the advertisement area auction homepage to the advertiser terminal 14, and again executes the selection of the product to be auctioned and the registration of each data including the bid price as described above.

Thus, the auction server 10 can make a bid for a product (advertisement area) registered by the product provider terminal 12 via the network 11. A bidding period is determined in advance for each product, and is displayed on the advertising area auction homepage only during that period so that the advertiser can bid. The auction server 10 is configured as shown in FIGS.
As shown in (c), each data including the bid price registered by each advertiser for each product is sequentially registered in the auction data 22b.

Next, the successful bid process will be described with reference to the flowchart shown in FIG.

The auction server 10 monitors whether or not each of the commodities registered in the auction data 22b has reached a bidding date set in advance for the commodities (the end of the bidding period) (step C1). .

If there is a product that has reached the successful bid date, or if there is a bid for the product, that is, if bid data and advertisement attached fee data are registered in the auction data 22b, The advertiser with the highest bid price per product is determined as the successful bidder with reference to the "bid price / quantity" data of the advertisement attached fee data (step C3), and the bid data indicates that the bidder is the successful bidder. Record the indicated data.

For example, in the case of the product with the product number (1) shown in FIG. 3 (“Attached Cairo”), it indicates that there were bids from three advertisers. Since the target quantity of the product of the product number (1) is fixed, the bid per advertiser having the highest bid price has the highest price per product. Therefore, the third bid “$ beverage” is determined as the successful bidder.

In the case of the product with the product number (2) shown in FIG. 3 (“thinned wood pencil”), bid prices of “2 million yen”, “2 million yen”, and “1.5 million yen” are respectively obtained from the three advertisers. Indicates that there was a bid. Since the product number (2) has a fixed target quantity, the sales quantity can be arbitrarily changed in a predetermined unit. Therefore, as shown in FIG. 3C, the advertiser with the lowest bid price “XX Solar” "
The highest price per product ("30 yen"). Therefore, the third advertiser who bid, "○
○ Solar is determined as the winning bidder.

The auction server 10 transmits an e-mail requesting the advertiser determined as the successful bidder to notify the contents of the advertisement to be posted on the product based on the address registered in the bid data. (Step C
4). In the present embodiment, it is assumed that the image data of the advertisement is transmitted from the advertiser through the advertiser terminal 14.

FIG. 10 shows an example of a mail transmitted to an advertiser determined as a successful bidder. FIG.
As shown in FIG. 0, the mail includes a message notifying that the advertiser has made a bid for the product (advertisement area) for which the advertiser has bid, and a URL of a homepage used to transmit image data of an advertisement to be posted on the product. (Uniformres
ource locator).

The advertiser terminal 14 is connected to the auction server 1
When the URL is indicated (clicked) by an input device such as a mouse on the screen on which the received mail from 0 is displayed, an advertisement posted on the product indicated by the URL by each program such as a mail program, a browser program, and an OS. To access an advertisement image input homepage for transmitting the image data.

Next, the advertisement image input HP process will be described with reference to the flowchart shown in FIG.

When the auction server 10 accesses the URL notified by the e-mail sent to the advertiser in the successful bid processing, the auction server 10 transmits the data of the homepage for inputting the advertisement image to the access source (the advertiser who has become the successful bidder) ) To the advertiser terminal 14. Also, the auction server 10
Transmits to the advertiser terminal 14 information on the product (advertising area) that the advertiser registered in the advertising area information 22d has won (step D1), and is registered in the auction data 22b on the winning product. The respective data of the quantity, the winning bid, and the payment cost (printing total, commission, payment) are transmitted (step D2).

Note that identification information such as a password used for accessing a homepage for inputting an advertisement image may be notified to a mail transmitted to an advertiser who has become a successful bidder in the successful bid process. The auction server 10 requests the input of a password when there is access to the home page for inputting an advertisement image, identifies the advertiser who has become the successful bidder by the input password, and proceeds to the following processing. You may do it.

FIG. 11 shows an example of a home page for inputting an advertisement image. FIG. 11 shows a homepage transmitted to the advertiser “$ beverage” who has won the product with the advertisement number (1) shown in FIG. As shown in FIG. 11, the homepage includes information on the product "Ata Cairo" for which the advertiser "@beverage" has won (information registered in the advertisement area information 22d, auction data 22b).
(Information related to the tender registered in the homepage) (the upper half area of the homepage). Further, there are provided an input field "image file" for registering a file name of image data to be published in an advertisement and an input field for inputting a credit number used for settlement of a cost related to a bid.

When the file name is registered in the input field “image file”, the home page for inputting the advertisement image searches the recording medium of the advertiser terminal 14 for the file indicated by the registered file name and sends the file to the auction server 10. An image file transmission function for transmission is provided (for example, Java
a applet etc.). The image file transmission function searches for a file having a file name registered in the input field “image file” and transmits the file to the auction server 10.

The auction server 10 has the advertiser terminal 1
4 receives the advertisement image file (step D)
3) A product image with advertisement is created by combining the advertisement image with the advertisement area of the product image (step D).
4), the merchandise image combined with the advertisement image is transmitted to the advertiser terminal 14 (step D5).

FIG. 11 shows an example of a home page (lower half area of the home page) for inputting an advertisement image on which an advertisement image and a product image with an advertisement are displayed. FIG.
The advertisement image shown in FIG. 1 is an image of an advertisement prepared by the advertiser, and is an advertisement of a product "Takashiruko", which has a sufficient advertising effect when placed on a product (advertising area) that has won a bid. . The advertisement-added product image shows that the advertisement image is combined with the advertisement area provided in the winning product.

Here, when the "re-input" button in the page is selected on the advertiser terminal 14 (step D6),
The auction server 10 deletes the advertisement image and the advertisement-added product image displayed in the page and the file name registered in the input field “image file”, and prompts the user to re-register the advertisement image file. Here, when a file name is newly registered in the input field "image file", the same processing as described above is executed.

On the other hand, when the “OK” button in the page is selected on the advertiser terminal 14 (step D6), the auction server 10 sets the credit entered in the input box for the credit number on the home page for inputting the advertisement image. The data of the number is received (step D8), and the credit company terminal 18 is accessed based on the credit number to execute the settlement process (step D8) (FIG. 1 (3) settlement). That is, the auction server 10 collects the amount of the payment meter (bid price + printing fee + commission) from the advertiser through the credit company.

Further, the auction server 10 transmits the product image (product image with advertisement) or the data of the advertisement image to the product provider terminal 12 which carries out the work of printing (posting) the advertisement image on the actual product. (Step D9). If the advertisement image is printed on the product by a company other than the product provider, the advertisement image is transmitted directly to the person who performs You may request to print.

In this way, the auction server 10 obtains the product image to be printed on the product from the advertiser who has become the successful bidder of the product (advertisement area) via the network 11, and displays the product image with the advertisement on the product. Is presented to the advertiser, and after confirmation, the payment for the bid can be executed. Further, since the advertisement image is transmitted from the auction server 10 to a company that performs advertisement printing, the advertiser does not need to perform any special operation for placing the advertisement on the product.

Next, the sales process will be described with reference to the flowchart shown in FIG. 7 (FIG. 1 (4): ordering of a product with an advertisement). A company (such as a supermarket) that operates the auction server 10 purchases a product for which an advertisement can be placed by an advertisement auction from a product provider and sells the product. Although the product with the advertisement can be sold at the store, in the present embodiment, the network 1
Sell through 1. When selling the goods through the network 11, the goods may be purchased by the trader and delivered from the trader to the consumer, or the manufacturer (goods provider) that manufactures the product on which the advertisement is placed may be purchased from the auction server 1
It may be delivered to the consumer in response to the notification from 0.

First, the auction server 10 calculates a discount price when an advertisement is placed and sold for the product for which the successful bidder has been determined by the successful bid process, and FIG.
Is set in the sales data 22c as shown in FIG. The discount price is calculated by subtracting the bid price per product (advertising successful bid price) for the product from the list price of the product (step E1).

For example, in the case of the product (“Taita Cairo”) with the product number (1) shown in FIG. 3, the bid price is 1.2 million yen, the quantity is 30,000 pieces, and the bid price per product is 40.
Since the price is yen, the discount price is 110 yen, which is the price of 150 yen minus 40 yen.

In the case of the product (“thinned wood pencil”) having the product number (2) shown in FIG. 3, a bid price of 1.5 million yen and a quantity of 50,000 are sold, and the bid price per product is 30 yen. Therefore, the discount price is 50 yen, which is the price obtained by subtracting 30 yen from the regular price of 80 yen.

In the above description, the discount price of a product is calculated by subtracting the bid price per product (advertising successful bid price) for this product from the list price of the product. It may be calculated by subtracting a part of the bid price (advertising successful bid price).

The auction server 10 stores the sales data 2
With reference to the information registered in 2c, a low-priced product website with advertisement for selling a product with advertisement is created and provided through the network 11. The auction server 10 transmits the HP data of the low-priced merchandise website with advertisement to the accessing consumer terminal 16 (step E2).

FIG. 12 shows an example of a low-priced product homepage with advertisement. As shown in FIG. 12 (a), on the low-priced product homepage with advertisement, an input field for registering the product number of the product to be purchased, an input field for registering the quantity of the product to be purchased, and A display field for displaying the corresponding purchase price, an input field for inputting a credit number used to settle the purchase cost, an input field for registering a delivery address of the product, and a list of products with advertisements that can be purchased. Is presented. In the list of advertisement-added products, for each of the plurality of products, the type of the product, the product provider, the product name, and the image of the product with the advertisement (omitted in FIG. 12A (FIGS. 12B and 12C) ))), Regular price and discount price are presented. Consumers can select products to purchase by referring to a list of products with advertisements, confirming products with advertisements by images, comparing list prices with discount prices, etc. . In a product image with an advertisement, as shown in FIGS. 12B and 12C, it is possible to confirm that an advertisement is placed on the product, so that it can be used to determine product purchase.

The auction server 10 has the consumer terminal 1
When the data indicating the product number and the quantity of the product is received from 6 through the homepage (steps E3 and E4), the purchase price according to the quantity of the purchased product is calculated, transmitted to the consumer terminal 16, and displayed on the homepage ( Step E
5).

When the data of the address and the credit number are input in the home page and the “OK” button (not shown) in the page is designated (step E 6), the auction server 10 transmits the data from the consumer terminal 16. The address and credit number data are received through the homepage (steps E7 and E8). The auction server 10 accesses the credit company terminal 18 based on the credit number received from the consumer terminal 16 and executes a settlement process (step E9).

The auction server 10 notifies the shipping source of the purchased product received from the consumer to the shipping source of the product (step E10). In the case of delivery from the trader to the consumer, a delivery request is notified to the product distribution center of the trader, and in the case of delivery from the manufacturer (product provider) to the consumer, the product is shipped to the manufacturer (product provider). Notify the request.

Thus, the auction server 10 can sell the product with the advertisement through the network 11. The merchandise with an advertisement sold by the auction server 10 is set at a discount price according to the advertisement fee (bid price) obtained from the advertiser. Therefore, consumers can purchase goods cheaply. In addition, the merchandise provider can expect an increase in sales by selling the merchandise at a discount price, thereby improving competitiveness with other merchandise providers selling similar merchandise. In addition, the advertiser can arbitrarily select a product for which an advertisement is to be placed from a plurality of products registered by the product provider in the auction server 10, and thus select a product that matches the content of the advertisement as an advertisement medium. Thus, the advertising effect can be improved, that is, the consumers who purchase the product can be surely confirmed the content of the advertisement. In addition, a company that operates the auction server 10 makes a profit by selling a product with an advertisement, and also makes a profit by collecting a commission for an advertiser to put an advertisement on the product. Can be raised.

In the above description, the auction server 10 has been described as accepting the registration of a product on which an advertisement is to be placed from the product provider terminal 12. Can also be applied when preparing

Further, the present invention is not limited to the above-described embodiment, and can be variously modified in an implementation stage without departing from the gist thereof. Further, the functions executed in the above-described embodiments may be implemented in combination as appropriate as much as possible. The embodiments described above include inventions at various stages, and various inventions can be extracted by appropriately combining a plurality of disclosed constituent features. For example, even if some components are deleted from all the components shown in the embodiment, if the effect is obtained, a configuration from which the components are deleted can be extracted as an invention.

The processing described in each of the above-described embodiments is an auction program that can be executed by a computer, for example, a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), an optical disk (CD-ROM, DVD, etc.). ), Can be written to a recording medium such as a semiconductor memory and provided to various devices. Further, it is also possible to transmit the data via a communication medium and provide the data to various devices. A computer that implements a server (auction management device) that provides an auction service reads an information acquisition program recorded on a recording medium or receives an information acquisition program via a communication medium, and the operation is controlled by the program. Thereby, the above-described processing is executed.

[0080]

As described above, according to the present invention, it is possible to improve the advertising effect of an advertisement posted on a product and to improve the number of products sold.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a system according to an embodiment.

FIG. 2 is a block diagram showing a configuration of an auction server 10.

FIG. 3 shows auction data 22b and sales data 22c.
FIG.

FIG. 4 is a diagram showing an example of advertisement area information 22d.

FIG. 5 is a flowchart for explaining the operations of a product provider data registration HP process and an advertisement area auction HP process.

FIG. 6 is a flowchart for explaining operations of a successful bid process and an advertisement image input HP process.

FIG. 7 is a flowchart illustrating the operation of a sales process.

FIG. 8 is a diagram showing an example of an advertisement area auction homepage.

FIG. 9 is a diagram showing an example of a page for registering bid data.

FIG. 10 is a diagram showing an example of a mail transmitted to an advertiser determined as a successful bidder.

FIG. 11 is a diagram showing an example of a home page for inputting an advertisement image.

FIG. 12 is a diagram showing an example of a low-priced product homepage with advertisement.

[Description of Signs] 10 ... Auction server 11 ... Network 12 ... Product provider terminal 14 ... Advertiser terminal 16 ... Consumer terminal 18 ... Credit company terminal 20 ... CPU 22 ... Memory 22a ... Auction program 22b ... Auction data 22c ... Sales Data 22d ... Advertising area information 23 ... Recording medium 24 ... Recording medium reading unit 25 ... Communication control unit 26 ... Display unit 27 ... Input unit

Claims (11)

[Claims] 1. An auction management apparatus for providing an online auction service, comprising: providing means for providing information on a product capable of providing an advertisement area for posting advertisement information; and information provided by the providing means. Receiving means for receiving, from an advertiser terminal, a bid price for an advertising area provided in a product, and executing an auction for an advertising area provided in the product based on the bid price received by the receiving means; Auction means for determining an advertiser who places advertisement information in the area; price determining means for determining a selling price of a product on which the advertisement information is posted, according to a bid price for the advertiser determined by the auction means; An auction management device comprising: 2. The auction management apparatus according to claim 1, wherein the information provided by the providing means includes an image of a product provided with an advertisement area. 3. The auction management apparatus according to claim 1, further comprising a selling unit that sells the product on which the advertisement is placed at a selling price determined by the price determining unit via a network. 4. A product receiving means for receiving registration of a product capable of providing an advertising area for posting advertising information through a network, wherein the providing means includes information on the product received by the product receiving means. 2. The auction management device according to claim 1, wherein the auction management device is provided. 5. The bidding price received by the receiving means is for a predetermined quantity of products, and the auction means is a product 1 obtained from the bidding price for the predetermined quantity of products received by the receiving means. 2. The auction management device according to claim 1, wherein the advertiser is determined based on the amount per unit. 6. The bidding price received by the receiving means is for a predetermined quantity of commodities, and the price determination means is obtained from the bidding price for the predetermined quantity of commodities received by the receiving means. 1
2. A selling price is determined by subtracting a predetermined amount from a list price of a product based on an amount per unit.
The auction management device described. 7. The providing means provides information on a plurality of products for which an advertisement area can be provided, and the receiving means sets an advertiser's bid price for each of the plurality of products provided with the information by the providing means. The advertiser receives from a terminal, and the auction means determines an advertiser for an advertisement area provided for each product based on bid prices for each of the plurality of products received by the receiving means. 1. The auction management device according to 1. 8. Advertisement information receiving means for receiving, from the advertiser terminal used by the advertiser determined by the auction means, advertisement information to be placed in an advertisement area of a product, advertisement information received by the advertisement information receiving means 2. An auction management apparatus according to claim 1, further comprising: advertisement information transmitting means for transmitting the advertisement information to a person who carries out the operation of posting the advertisement information in an advertisement area provided in the product. 9. The auction management apparatus according to claim 1, further comprising a settlement unit for collecting a cost related to an advertisement on a product to the advertiser determined by the auction unit. . 10. A program for providing a net auction service, comprising: a providing means for providing information on a product capable of providing an advertising area for posting advertising information; and a computer. Receiving means for receiving, from the advertiser terminal, a bid price for an advertising area provided for a product with respect to the obtained information, and performing an auction for an advertising area provided for the product based on the bid price received by the receiving means. Auction means for determining an advertiser for posting advertisement information in the advertisement area; and a price for determining a selling price of a product on which the advertisement information is posted, according to a bid price for the advertiser determined by the auction means. Auction management program to function as a decision means. 11. An auction management method for providing an online auction service, comprising: a providing step of providing information on a product capable of providing an advertising area for posting advertising information; and the information provided by the providing step. Receiving a bid price for an advertising area provided in a product from an advertiser terminal, and executing an auction for an advertising area provided in the product based on the bid price received in the receiving step; An auction step of determining an advertiser who places advertising information in the area; and a price determining step of determining a selling price of a product on which the advertising information is posted, according to a bid price for the advertiser determined in the auction step. Oak characterized by comprising Down management method.