JP2002073944A - Online marketing method and system for cosmetics and method and system for supporting selection of cosmetics - Google Patents

Abstract

PROBLEM TO BE SOLVED: To construct a good one-to-one relationship between each user and a maker for the advantages of both in terms of beautification by effecting online marketing which eliminates the drawbacks of conventional marketing methods and which uses user information transmitted in consideration for the provision of information service, starting from virtual makeover service set on a web site. SOLUTION: This online marketing method for cosmetics includes allowing a customer to access using a computer 1 the web site set on the server computer 3 of a cosmetic selling company; allowing the customer to transmit requests to cosmetic makers, the identification information of the customer, or individual information such as the customer's face image data; providing beautification information matching the received individual information to the customer from the server computer 3 using letters, voices and images; and performing optimum management and control of customers, production and stock according to the received individual information of the customers.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a cosmetics online marketing method, a selection support method, and an information recording medium for providing a cosmetics information service to a customer via a network.

[0002]

2. Description of the Related Art In general, as a marketing method in the sale of cosmetics, for example, a method of forming a market in a direction intended by a manufacturer by advertising using mass media such as a TV, a magazine, a newspaper, or a number of cosmetics in a store. Consumer trends can be formed through promotion of direct contact with consumers by professional staff. Today, however, the economic situation in Japan has changed, and user preferences have diversified. In such an environment, trying to form a customer base using conventional methods still requires a large amount of investment for manufacturers, and because it is difficult to respond to the diversified user needs, investment It is inefficient and margins are shrinking, which can even neglect customer engagement.

[0003]

The problem to be solved by the present invention is to solve the above-mentioned drawbacks of the conventional marketing method and to provide information services such as a virtual makeover service set on a Web site. Practice online marketing that takes advantage of user information sent as a one-to-one relationship between users and manufacturers
The purpose is to build a good relationship between the two and help them to enjoy both benefits in terms of beauty.

[0004]

According to the first aspect of the present invention for solving the above-mentioned problems, according to the present invention, a client is provided with a client
A computer accesses a web site set on the server computer of the cosmetics sales company, and the customer transmits personal information such as a request to the cosmetics maker, customer identification information or customer face image data, and receives the received personal information. The present invention relates to a cosmetics online marketing method characterized in that adapted beauty information is provided to a customer from a server / computer in text, voice, and image form, and optimal customer / production / inventory management is performed based on the received customer personal information. Things.

According to a second aspect of the present invention, face image data of a customer photographed by a face image photographing system capable of accurately inputting a face image is stored in a server computer of a cosmetics sales company, and is stored in the server computer. Access, the customer himself / herself downloads the face image data to the client computer, simulates various makeup methods on the client computer based on the downloaded face image and performs virtual makeover, and the customer The simulation results and personal information are stored on the server
Transmitting to a computer, providing cosmetic information on cosmetics or cosmetic methods suitable for the customer, and performing optimal customer / production / inventory management based on the received simulation results and personal information of the customer. It relates to a method of online marketing of cosmetics.

According to a third aspect of the present invention, there is provided an online cosmetics marketing system in which a client computer of a customer and a server computer of a cosmetics sales company are connected via a network. A personal information storage means for inputting personal information such as customer identification information or customer face image data, and a transmission / reception means for transmitting personal information of the customer to the server computer and receiving beauty information from the server computer; A computer, receiving and transmitting the personal information of the customer and transmitting the beauty information, a search means for searching for cosmetics and a makeup method suitable for the received personal information of the customer, and based on the searched cosmetics and the makeup method. Beauty information generating means for generating beauty information, and personal information of the received customer And personal information storage means for storing,
The present invention relates to an online marketing system for cosmetics, comprising management means for performing customer / production / inventory management based on accumulated personal information.

According to a fourth aspect of the present invention, face image data of a customer photographed by a face image photographing system capable of accurately inputting a face image is stored in a server computer of a cosmetics sales company, and is stored in the server computer. Accessing, downloading the face image data to the client computer by the customer, simulating various makeup methods on the client computer based on the downloaded face image, and performing virtual makeover. The present invention relates to a support system for selecting cosmetics to be used.

According to the present invention, there is provided personal information registration means for registering personal information of a customer in a client computer, and image input means for inputting face image data of the customer by the face image input means. Analysis means for two-dimensionally analyzing the positions of the eyes, nose, mouth, etc. of the input face image, display means for displaying the input face image data on the screen as an image, and A search means for searching for a matching makeup method from the makeup method database; a synthesis means for automatically or optionally combining a filter for displaying the matching makeup method with the analyzed face image data; and displaying the synthesized image on a screen. Display means for displaying the makeup method in text or images such as commentary on the product, and a case for storing a series of these history data in the client computer. Payment means, transmission means for transmitting the stored history data to the server computer as personal information, and updating means for accessing and updating the transmitted and stored personal information of the customer from the client's own client computer, Storage means for storing personal information transmitted from a user's client computer in the server computer, classification storage means for classifying and storing the personal information by an arbitrary category, and a cosmetic method or a new product which matches the personal information The present invention relates to a cosmetics selection support system having transmission means for automatically distributing information such as to a user terminal.

According to the present invention, the step of registering the customer's own personal information in the client computer, the step of inputting the customer's own face image data by the face image input means, Face image eyes,
A step of two-dimensionally analyzing the positions of the nose, mouth, etc., a step of displaying the input face image data as an image on a screen, and searching for a matching makeup method from the makeup method database based on the analysis result. A step of automatically or arbitrarily synthesizing a filter for displaying a matching cosmetic method as a search result with the analyzed face image data; a step of displaying the synthesized image on a screen; and a description of the cosmetic method on the product. And the like, a step of displaying characters and images, a step of storing these series of history data in a client computer, a step of transmitting the stored history data to a server computer as personal information, a step of transmitting and storing Accessing and updating user's personal information from its own client computer; A step of storing personal information transmitted from the user's client computer in the computer, a step of separately storing the personal information in an arbitrary category, and a step of storing information such as a cosmetic method or a new product that matches the personal information on the user terminal. The present invention relates to a method for supporting selection of cosmetics, which has a step of automatically distributing.

[0010] The present invention described in claim 7 provides the present invention in claim 6.
The present invention relates to an information recording medium characterized in that each step described in (1) is converted into a program and a file of the converted program is stored.

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a schematic diagram showing the principle of an online marketing system for realizing the cosmetic online marketing method of the present invention.

Reference numeral 1 denotes a client computer on the customer side. These client computers include desktop or notebook personal computers operated by customers, network-enabled game machines,
Hardware such as an Internet-compatible mobile phone can be used. Although not shown, the client computer 1 may be provided with an image input means for inputting a customer's face image as needed. Examples of the image input means include a CCD image pickup device such as a digital camera and a digital video camera, a scanner for digitally inputting a photographic image, and the like, and a recording medium such as an MO recording image data taken by a digital camera or the like. It may be. Although not shown, peripheral devices such as a display device, a keyboard, a mouse, and a printer are attached.

The client computer 1 includes software such as a customer's request to a cosmetic manufacturer, identification information such as the customer's address, name, age, and gender, skin condition, and face image data input as an image. A personal information input unit 12 for inputting personal information and a transmission / reception unit 11 for transmitting / receiving data to / from the server computer 3 are provided.

Reference numeral 2 denotes a network such as the Internet for connecting the client computer 1 and the server computer 3.

Reference numerals 21 and 22 denote connection means for connecting a network to a client computer or a server computer. Examples of the connection means include a telephone line, an optical cable, a coaxial cable, a wireless communication, a mobile telephone, and the like. In the present invention, in order to exchange data between the client computer 1 of the customer and the server computer of the cosmetics sales company, xD such as ADSL or VDSL is used.
It is preferable to select a high-speed, high-capacity network environment such as SL, satellite broadcasting, terrestrial communication, and cable television.

The client accesses the Web site provided on the server computer 3 of the cosmetics sales company by using the client computer 1. The customer sends the above personal information to the server computer 3.

3 is a server installed at a cosmetics sales company.
It is a computer. In the server computer 3,
Transmission / reception means 31 for transmitting and receiving data to and from a client computer of a customer as software; cosmetic search means for searching a cosmetics database 33 for cosmetics and a cosmetic method suitable for the received personal information of the customer; Information generating means 34 for generating beauty information composed of characters, voices, and images based on personal information, personal information storing means 35 for storing received personal information, and customer / production / inventory management based on the stored personal information. And a management means 36 for performing the above.

FIG. 2 illustrates the operation of the above system.

It is assumed that the client computer of the customer and the server computer of the cosmetics sales company are connected via a network. (Step 1) The customer inputs the customer's request to the cosmetic manufacturer, identification information such as the customer's address, name, age, and gender, and personal information such as the skin condition and the face image data of the image input to the client computer. I do. (Step 2) W set in the server computer of the cosmetics sales company
Access the website and send the customer's personal information to the server computer. (Step 3) Search the cosmetics database for cosmetics and makeup methods that match the received personal information. (Step 4) Based on the searched cosmetics and makeup method,
Generate beauty information consisting of characters, sounds, and images. (Step 5) The beauty information is transmitted to the client computer of the customer. (Step 6) Store the received personal information. (Step 7) Based on the accumulated personal information,
Manage production and inventory and market cosmetics.

According to the above-described cosmetic online marketing method and system, it is possible to easily acquire a new customer, and to further improve customer satisfaction. As a result, a mutual relationship can be established between the customer and the cosmetics sales company. Cosmetic sales companies can keep track of market trends by accumulating and managing customer personal information,
Optimal customer, production, and inventory management can be performed. Therefore, it becomes possible by satisfying both manufacturers and users, which can contribute to “building brand loyalty”.

FIG. 3 is a schematic diagram showing an embodiment of a cosmetics selection system according to the present invention. The client computer 4 of the customer, the server computer 5 of the cosmetics sales company, and the computer of the cosmetics store 25 are connected to the network 2 by network connection means 21, 22, 23. In the cosmetics selection system, in order to realize the virtual makeover service, it is necessary to input face image data of a customer. In the present invention,
Two means are provided. One is a means for the customer to take in the client computer 4 by the image input means 7 connected to the client computer 4 of the customer, and the other is a face image photographing system 60 provided in the cosmetics store 6. It is a means to capture. The method of taking in the customer's face image into the client computer 4 by the image input means 7 has an advantage that can be easily achieved. Satisfactory data cannot be obtained. Therefore, in the virtual makeover service described later, a satisfactory result may not be obtained in the simulation result. On the other hand, in the face image photographing system 60 of the cosmetics store 6, since satisfactory face image data such as face color and three-dimensional information can be obtained, a satisfactory simulation result can be obtained in the virtual makeover service.

Image input means 7 for inputting a face image of the customer is connected to the client computer 4 of the customer. Examples of the image input unit 7 include a digital camera, a digital video camera, and a scanner. The client computer 4 includes a screen control unit 41 for displaying an image or the like on a display, a print control unit 42 for printing out a simulation result, and a face image analysis for analyzing less detailed face image data captured by the image input unit 7. Unit 43, a search unit 44 for searching for cosmetics and makeup suitable for customers from simulation requests and face data, a simulation unit 45 for synthesizing the searched cosmetics and makeup with face image data, arbitrarily color and density for simulation , A simulation control section 46 for adding changes in texture, etc., a makeover history section for recording simulation data, individual names, ages, skin characteristics, presence or absence of allergies, hairstyles, fashion, preferences,
The personal information section 48 records a request for simulation, a request for a manufacturer, and the like, and a cosmetics database in which cosmetics using design patterns are recorded according to the request for simulation and face data.

The face image data taken into the client computer 4 of the customer by the image input means is displayed on the display device of the client computer 4 by the image input control section 40. Data captured by a customer at home or the like with a digital camera or the like is not supplemented, so that the face image analysis unit 43 can also perform only some recognition. Therefore, realistic results cannot be obtained during simulation. However, since the customer can trial the cosmetics of the cosmetics manufacturer by simulating, more customer interest can be aroused.

At the cosmetics store 6, a face image photographing system 60 capable of accurately capturing a face image, a skin color sensor 61 for analyzing skin color, and a virtual makeover using photographed face image data are more realistically simulated. A supplement application 62 for adding pointing data of parts such as eyes, nose, mouth and the like and adding data such as a result of a skin color sensor is provided so as to lead to a result. The supplemented face image data is transmitted to the server computer 5 of the cosmetics sales company via the network 2,
accumulate. By photographing with the face image photographing system 60 and simulating based on the complemented face image data,
More realistic results can be obtained and customer satisfaction can be increased. Customers photographed by the face image photographing system 60
By registering as a member, the customer's client computer 4 can access and download his / her own face image data stored in the server computer 5 of the cosmetics sales company.
You can freely enjoy the simulation above. In the cosmetics store 6, a consultation 6 is performed on the spot using the simulation data, and the customer can purchase the product at the cosmetics store 6.

The face image analysis unit 43 analyzes the face image data taken in by the face image input means 7. Specifically, the three-dimensionality of the face, particularly the area from the eyes to the cheeks, is highlighted and shaded. Points and eyes,
Recognize parts such as the nose and mouth in detail. Of course, the accuracy differs depending on the face image input means 7 as described above. At this time, the accuracy is further improved by manually inputting the facial features and impressions such as the shape of the eyelids, that is, single, double, double back, the area of the cheek, that is, vertically long, wide, and the like.

The face image data analyzed by the face image analysis unit 43 is compared and searched by the makeup method database 49 and the search unit 44, and a makeup method such as a method of spreading an eye shadow or a method of blurring a blush which is characteristic of the face is selected. You. This makeup method is monochrome, and the color filters overlap in the simulation section 45. The captured face image becomes the background, and the data selected from the makeup method database 49 becomes Layer 1, and the color filter of the simulation unit 45 becomes Layer 2. These are precisely overlapped and displayed on the display device of the terminal computer 4 by the screen control unit 40.

In this simulator, the customer arbitrarily selects a makeup method and a color filter in the makeup method database 49 or the simulation control section 46.
Also, changes can be made.

[0029] Server computer 5 of cosmetics sales company
Includes a face image database 5 storing supplemented face image data shot by a face image shooting system of a cosmetics store.
0, customer name, age, skin characteristics, allergy status,
Personal information database 51 that stores personal information such as hairstyles, fashion, and preferences, and customer demand database 5 that stores customer requests for cosmetic manufacturers.
2. an information database 53 storing new product information and products, a store purchase history database 54 storing purchase histories at cosmetics stores, a makeover history database 55 storing simulated data,
It comprises an information delivery unit 56 for distributing information to each customer's client computer, and a makeover software database 57 storing simulation software that can be downloaded by the customer. Only registered members can access the face image database 50.

The simulation result obtained by the client computer can be arbitrarily stored in the makeover history section 47 by the customer. This data is stored in the personal information section 48 together with the user's personal information and requests entered manually.
The information is transmitted to the server computer 5 via the network 2 as personal information. This personal information is the name of the individual,
A personal information database 51 for storing personal information such as age, skin characteristics, presence or absence of allergies, hairstyles, fashion, preferences, etc., a customer demand database 52 for storing requests for manufacturers,
The simulated history and data are separately stored in a makeover history database 55, and the information delivery unit 56 searches the information database 53 for new product information and the like that meet the needs of each customer. Automatic distribution to the client computer 4. When the customer visits the cosmetics sales store 6, personal information can be taken from the server computer 5 to the store terminal computer and used for face-to-face sales.

The data in the customer demand database 52 in the server computer 5 stores requests for manufacturers and serves as reference data for product development. The personal information database 51, the makeover history database 55, and the store purchase history database 54 The data measures market size and consumer trends and contributes to stock control.

FIGS. 4 and 5 show a flowchart of the cosmetics selection support system of the present invention.

FIG. 4 is a flowchart showing the operation of the client computer of the customer when the customer himself or herself captures and inputs face image data. FIG. 9 is a flowchart showing the operation of the client computer when inputting.

The flowchart shown in FIG. 4 will be described below. (Step 401) If the customer is not an associate member, go to step 402; if the customer is already an associate member, go to step 40.
Proceed to 4. (Step 402) Access the Web server of the cosmetics sales company, input personal information to the quasi-member registration form, and transmit it. (Step 403) Register as an associate member. (Step 404) A face image of the customer is photographed by image input means such as a digital camera. (Step 405) The face image data captured by the image input / input means is taken into the client computer. (Step 406) The virtual makeover program downloaded from the server computer of the cosmetics sales company or installed from an information recording medium such as a CD-ROM is executed to open the face image data file. Then, the analysis of the face image data is automatically analyzed. In this analysis, pointing recognition such as eyes, a nose, a mouth, and a contour is performed together with a captured face image. (Step 407) The analyzed face image is displayed on the display screen of the client computer. (Step 408) The user inputs the characteristics of his / her face and the request for simulation according to the guide. (Step 409) Using the analyzed face image data and the data input in Step 408 as search conditions, a makeup method suitable for the customer is searched from the makeup method database. This makeup database is updated regularly. (Step 410) The retrieved makeup method overlaps with the input face image as a filter and is displayed on the screen. Of course, comments on cosmetics and tools necessary for the makeup method are also displayed on the screen in characters, voices, and figures. (Step 411) The customer can arbitrarily change the displayed simulated image using a color slider or the like. (Step 412) The series of simulation data can be arbitrarily accessed to the client computer. (Step 413) If the customer wants to obtain more beauty information, he accesses the server computer of the cosmetics sales company. (Step 414) The customer transmits the simulated data and the personal information.

The server computer of the cosmetics sales company that has received the customer's simulated data and personal information stores the received data in a database for each category, and also stores beauty information suitable for the customer's simulated data and personal information. To the client computer. (Step 415) Beauty information is received from the server computer of the cosmetics sales company.

The flowchart shown in FIG. 5 describes the operation of the client computer when a face image is input and registered as a regular member in the face image photographing system of the cosmetics store.

The flowchart shown in FIG. 5 will be described below. (Step 501) If the customer is not a regular member, the process proceeds to Step 502. If the customer is already a regular member, Step 50 is performed.
Proceed to 4. (Step 502) The face image is input by the face image input system of the cosmetics sales store, and the complemented face image data is stored in the server computer of the cosmetics sales company. At the same time, register the customer's personal information. (Step 503) Register as a regular member. (Step 504) The server computer of the cosmetics sales company is accessed, and the face image data shot and stored at the cosmetics sales store is downloaded to the client computer. (Step 505) The virtual makeover program downloaded from the server computer of the cosmetics sales company or installed from an information recording medium such as a CD-ROM is executed to open the downloaded face image data file. Then, the analysis of the face image data is automatically analyzed. In this analysis, pointing recognition such as eyes, a nose, a mouth, and a contour is performed together with a captured face image. (Step 506) The analyzed face image is displayed on the display screen of the client computer. (Step 507) The user inputs the characteristics of his / her face and the request for simulation according to the guide. (Step 508) Using the analyzed face image data and the data input in Step 507 as search conditions, a makeup method suitable for the customer is searched from the makeup method database. This makeup database is updated regularly. (Step 509) The retrieved makeup method overlaps the input face image as a filter and is displayed on the screen. Of course, comments on cosmetics and tools necessary for the makeup method are also displayed on the screen in characters, voices, and figures. (Step 510) The customer can optionally make changes to the displayed simulated image using a color slider or the like. (Step 511) A series of simulation data can be arbitrarily accessed to the client computer. (Step 512) If the customer wants to obtain more beauty information, he or she accesses the server computer of the cosmetics sales company. (Step 513) The customer transmits the simulated data and the personal information.

The server computer of the cosmetics sales company that has received the customer's simulated data and personal information stores the received data in a database for each category, and stores beauty information suitable for the customer's simulated data and personal information. To the client computer. (Step 514) Beauty information is received from the server computer of the cosmetics sales company.

In the flow chart shown in FIG. 5, a simulation is performed on the basis of the supplemented face image data taken by the face image input system of the cosmetics store, so that a more realistic makeover can be simulated.

Although not explicitly shown in the flowcharts of FIG. 4 and FIG. 5, the received customer simulation data and personal information are classified and stored in the server computer of the cosmetics sales company. This data is analyzed and used within a cosmetics sales company for sales promotion, production planning, inventory management, and product development, and marketing can be conducted online, thereby reducing costs and increasing efficiency. The data stored in the server computer is used for consulting at the time of purchasing a product at a cosmetic store.

Each step shown in the flowchart of FIG. 4 or FIG. 5 is converted into a program, and a file of the converted program is recorded on an information recording medium, so that a cosmetics selection support program can be easily implemented on the client computer. Can be installed and run on a computer. Such information recording media include floppy (registered trademark) disks, CD-ROMs, MDs, and DVD-ROMs.
It may be an information recording medium such as a ROM, a medium downloaded from a website on the Internet and recorded on a hard disk in a customer's computer, or a ROM chip or a RAM chip incorporated in the customer's computer. In particular, among these information recording media, a CD-ROM is preferable, and the information recording medium may be attached to a magazine and distributed, or may be distributed to a customer at a cosmetics store.

[0042]

According to the present invention as described in claims 1 to 3, acquisition of new customers and satisfaction of customers are achieved.
Optimal customer, production, and inventory management can be performed by building mutual trust and understanding market trends.

According to the present invention as set forth in claims 4 to 7, the customer can always receive a real virtual makeover service, which leads to sales promotion of cosmetics.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing the principle of an online marketing system of the present invention.

FIG. 2 is an embodiment of a flowchart of the online marketing system of the present invention.

FIG. 3 is a schematic configuration diagram showing the principle of the cosmetics selection support system of the present invention.

FIG. 4 is an embodiment of a flowchart of the cosmetics selection support system of the present invention.

FIG. 5 is an embodiment of a flowchart of the cosmetics selection support system of the present invention.

[Explanation of symbols]

 1, 4 Client computer of customer 2 Network 3, 5 Server computer of cosmetics sales company 6 Cosmetic sales store

 ──────────────────────────────────────────────────続 き Continuing on the front page (72) Inventor Nobuhiko Yamada 5-7-17 Minami-Aoyama, Minato-ku, Tokyo F-term in Shu Uemura Cosmetics Co., Ltd. 5B049 BB12 CC01 CC02 CC08 DD00 EE00 EE05 EE07 EE41 FF03 GG04 GG07 GG09

Claims (7)

[Claims] 1. A customer accesses a web site set on a server computer of a cosmetics sales company by a client computer, and the customer requests a cosmetic maker, personal identification information of the customer, or personal information such as face image data of the customer. And provide the customer with beauty information that matches the received personal information from the server / computer via text, audio, and images, and perform optimal customer / production / inventory management based on the received customer personal information. A featured online marketing method for cosmetics. 2. Stores face image data of a customer photographed by a face image photographing system capable of accurately inputting a face image in a server computer of a cosmetics sales company, accesses the server computer, and allows the customer himself / herself to The face image data is downloaded to the client computer, and various makeup methods are simulated on the client computer based on the downloaded face image to perform virtual makeover, and the customer obtains the simulation result and personal information. Transmitting to the server computer, providing beauty information of cosmetics or makeup method suitable for the customer,
An online marketing method for cosmetics, which performs optimal customer, production, and inventory management based on received simulation results and customer personal information. 3. A cosmetics online marketing system in which a client computer of a customer and a server computer of a cosmetics sales company are connected by a network, the client computer includes a request for a customer's cosmetics maker, customer identification information or customer's identification information. A personal information storage means for inputting personal information such as face image data, and a server
A transmission / reception unit for receiving beauty information from a computer, a transmission / reception unit for receiving personal information of a customer and transmitting beauty information to a server computer, and a search for searching for cosmetics and a makeup method suitable for the received personal information of the customer. Means,
Beauty information generation means for generating beauty information based on the retrieved cosmetics and makeup method, personal information storage means for storing received personal information of customers, and customer / production / inventory management based on the stored personal information An online marketing system for cosmetics, characterized by comprising a management means for carrying out. 4. A face image data of a customer photographed by a face image photographing system capable of accurately inputting a face image is stored in a server computer of a cosmetics sales company, and the customer himself / herself is accessed by accessing the server computer. A cosmetics selection support system, characterized in that face image data is downloaded to a client computer, and various make-up methods are simulated on the client computer based on the downloaded face image to perform virtual makeover. 5. A personal information registering means for registering personal information of a customer in a client computer; an image inputting means for inputting face image data of the customer by a face image inputting means; , Nose, mouth, etc.
Analysis means for two-dimensionally analyzing, display means for displaying input face image data as an image on a screen, search means for searching a makeup method database for a matching makeup method based on the analysis result, and search As a result, a synthesizing means for automatically or arbitrarily synthesizing a filter for displaying a matching makeup method with the analyzed face image data, a display means for displaying the synthesized image on the screen, and a description of the makeup method for the product, etc. Display means for displaying characters and images; storage means for storing a series of these history data in the client computer; transmission means for transmitting the stored history data to the server computer as personal information; Updating means for accessing and updating the customer's personal information from the client's own client computer; Storage means for storing personal information transmitted from the client computer of the user, classification storage means for classifying and storing the personal information in an arbitrary category, and information such as makeup methods and new products matching the personal information to the user terminal. A transmission means for automatically distributing the cosmetics to a cosmetics selection support system. 6. A step of registering personal information of the customer in the client computer, a step of inputting face image data of the customer by the face image input means, an eye, a nose, a mouth, etc. of the input face image. Analyzing the position of the face two-dimensionally, displaying the input face image data on the screen as an image, searching for a matching makeup method from the makeup method database based on the analysis result, A step of automatically or arbitrarily combining a filter for displaying the matching makeup method with the analyzed face image data, a step of displaying the combined image on a screen, and a step of displaying the makeup method on a character Displaying the image as an image, storing the series of history data in a client computer, and storing the stored history data in a personal computer. Transmitting and updating the transmitted and stored personal information of the user from his / her client computer as transmitted from the user's client computer into the server computer. Cosmetics characterized by having a step of storing personal information, a step of separately storing the personal information in an arbitrary category, and a step of automatically distributing information such as a cosmetic method or a new product that matches the personal information to a user terminal. Selection support method. 7. An information recording medium, wherein each step described in claim 6 is converted into a program, and a file of the converted program is stored.