JP2002024276A - Method and system for information provision using portable telephone - Google Patents

Abstract

PROBLEM TO BE SOLVED: To insert unique information in addition to contents provided by a web site and to display them on the screen of a portable telephone when the web site is browsed by the portable telephone. SOLUTION: This information providing method using the portable telephone which inserts and displays the unique information in addition to the contents provided by the web site 5 when the information of the web site 5 is browsed by the portable telephone 10 includes a procedure (S31) for connecting to a managing server 20 through the portable telephone 10, a procedure (S34) for accessing the web site 5 from the managing server 20 through the Internet 3, a procedure (S35) for inserting the unique information on the side of the managing server 20 in addition to the contents provided by the web site 5, and a procedure (S37) for displaying the contents provided by the web site 5 and the information inserted on the side of the managing server 20 on the screen 12 of the portable telephone.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for providing information using a mobile phone, and more particularly, to a method for browsing information on a web site that provides various contents using a mobile phone connectable to the Internet. In addition, the present invention relates to an information providing method using a mobile phone and a system therefor that inserts unique information in addition to the content provided on the web site and displays the information on the screen of the mobile phone.

[0002]

2. Description of the Related Art In recent years, various information has been provided by the development of information and communication technology, particularly the Internet. Specifically, the information viewer connects to a server of an Internet service provider (so-called “provider”) by a personal computer (so-called “PC”) through a public telephone line using communication equipment such as a modem and a router, and from there, various types of information are provided. To the web site where the information is provided. Various information is provided on each web site, and the information is displayed on the screen of the personal computer of the viewer through the Internet, and the viewer directly obtains the information directly displayed on the screen and performs simple operations. By following the link embedded in the information, more detailed information and related information can be obtained. At present, not only a personal computer but also a so-called TV game machine, a mobile phone capable of displaying various information such as characters, pictures, or photographs on a screen, is connected to a web site that provides various contents via the Internet. It is possible to browse necessary information.

[0003] As the Internet has become widespread as described above, advertisements have also attracted attention as one of new media in addition to conventional advertisements by television, radio, newspapers and magazines. For example, a so-called “banner advertisement” in which each company inserts a small headline image in a page of each web site and performs advertisement, or a web site provided by a company.
Advertising is conducted in various forms through the Internet, such as advertising directly on the site b. And
By viewing or clicking on the advertisement, a predetermined amount of money is provided to the viewer, and presents and service points are also provided. In addition, as described above, in addition to the banner advertisement provided in each web site page, by using a dedicated browser, in addition to the content of the page provided by each web site, the dedicated browser side In some cases, a predetermined advertisement is inserted and displayed. As an example of such an advertisement, an Internet service provider (so-called “provider”) provides a user with a dedicated browser on which a specific advertisement is displayed, and operates the provider by accessing the Internet using the dedicated browser. There is a method in which the advertiser pays for the advertisement and the user uses the Internet for free. In addition, by distributing new product information by e-mail or notifying the URL of the company's homepage, viewers can access the company's homepage without having to enter troublesome URLs and have them browse various contents. Has also been done.

[0004]

However, installing a dedicated browser can be easily performed by a personal computer, but cannot be replaced by a mobile phone. In connection with the Internet by mobile phone, a telecommunications carrier operating a mobile phone business (so-called “carrier”) provides an Internet connection service, and through a general provider like a personal computer. I can't connect to the Internet. Therefore, each w
It has been difficult to insert and display a predetermined advertisement in addition to the content of the page provided by the website. In addition, advertisements to be inserted are displayed indiscriminately without considering the user's hobbies and preferences, which is very inefficient for both the viewer and the advertiser.

[0005] Accordingly, the present invention provides a method for browsing information on a web site that provides various contents using a mobile phone.
It is an object of the present invention to provide an information providing method using a mobile phone and a system thereof, which can insert original information in addition to the content provided on the web site and display it on the screen of the mobile phone. . In addition, the present invention provides an advertiser and a user by providing an appropriate advertisement in consideration of the hobbies and preferences of the user of the mobile phone when browsing information on a web site that provides various contents with the mobile phone. It is an object of the present invention to provide an information providing method and a system using a mobile phone that can perform an advertisement having a use value for both.

[0006]

According to the first aspect of the present invention, there is provided an information processing apparatus, comprising: a portable telephone capable of connecting to the Internet for browsing information on a website providing various contents; A method of providing information using a mobile phone that inserts unique information in addition to the content provided on the site and displays it on the screen of the mobile phone. The management server relays the connection to the Internet using the mobile phone. A procedure for connecting, a procedure for accessing a website that provides various contents from the management server via the Internet, a procedure for inserting unique information on the management server side in addition to the content provided on the website, and And the procedure for displaying the content provided on the website and the unique information inserted on the management server side on the screen of the mobile phone. To provide information providing method using only composed of a mobile phone.

[0007] Each we via a mobile phone via the Internet
When browsing a page provided by the b site, the management server relays the information, and inserts unique information on the management server side in addition to the content provided by each web site. Then, the content provided on each website and the unique information inserted on the management server side are displayed on the screen of the mobile phone.

According to a second aspect of the present invention, there is provided an information providing method using a mobile phone according to the first aspect, wherein the unique information inserted on the management server side is an advertisement. Features.

According to a third aspect of the present invention, there is provided an information providing method using a mobile phone according to the first or second aspect, wherein the procedure for inserting unique information on the management server side is as follows. The user of the mobile phone connected to the management server is specified by the user identification means from a user database in which information on the user is recorded and stored in advance,
It is characterized in that information suitable for the attribute of the user is selected and inserted from an information database recorded and stored in the management server.

[0010] Information on the user of the mobile phone, for example,
Attributes such as name, address, telephone number, age, occupation, office, hobby, career, etc. are recorded and stored in the user database in advance. On the other hand, information to be inserted on the management server side, for example, an advertisement is recorded and stored. Then, when the management server is accessed by the mobile phone, the user who is currently accessing is specified from the user database, an advertisement matching the user is inserted from the information database based on the attribute, and the advertisement is displayed on the screen of the mobile phone. Display. Thereby, the advertisement related to the user is displayed, so that the efficiency of the advertisement can be improved.

According to a fourth aspect of the present invention, there is provided an information providing method using a mobile phone according to the third aspect, further comprising the step of inserting unique information on the management server side. A user's attribute is identified from a history database in which a history of a user accessing a web site providing various contents via a management server is stored, and information suitable for the user is extracted from the information database. It is configured to be selectively inserted.

[0012] The history of the mobile phone user accessing each web site via the management server is recorded and stored in a history database. Then, when the user accesses the management server by using the mobile phone, the user who is currently accessing is specified from the user database, and matches the user based on the history information of the user accessing the web site. The advertisement to be selected is inserted from the information database and displayed on the screen of the mobile phone. Thereby, the advertisement related to the user is displayed, so that the efficiency of the advertisement can be improved.

According to a fifth aspect of the present invention, there is provided an information providing method using a mobile phone according to any one of the second to fourth aspects, wherein the mobile phone provides the information via the management server. When the advertisement inserted on the management server side is displayed at least once on the screen of the mobile phone by accessing the web site, the mobile phone is set according to the amount of data transmitted and received between the management server and the mobile phone. And a procedure for providing a predetermined fee, product or service to a user or a contractor.

At least one advertisement inserted by the user or contractor of the mobile phone by the management server is displayed on the screen of the mobile phone.
If displayed twice, a predetermined fee, for example, rebate as a mobile phone usage fee, provide a small gift, or give points according to the amount of data transmitted and received between the management server and the mobile phone. Provide a service such as giving a privilege when a predetermined number of points is reached. Further, since data is usually transmitted and received in packets, the amount of packets may be recorded and the number of points may be converted from the amount of packets. As a result, the user or contractor can benefit from connecting to the website via the management server. It should be noted that the user and the contractor may not always be the same, so that in any case, it is possible to receive the provision of a predetermined fee, product or service.

According to a sixth aspect of the present invention, there is provided an information providing method using a mobile phone according to any one of the second to fourth aspects, wherein the advertisement is provided with a link, When a predetermined page related to the advertisement is accessed by clicking on the advertisement inserted on the management server side displayed on the screen of the mobile phone, the management server and the mobile phone are required to display the predetermined page. And a procedure for providing a predetermined charge, product or service to a user or contractor of the mobile phone according to the amount of data transmitted and received between the mobile phone and the mobile phone.

[0016] In order to solve the above-mentioned problem, the invention according to claim 7 is a method for browsing information on a website that provides various contents using a mobile phone that can be connected to the Internet. An information providing system used in an information providing method using a mobile phone, which further inserts unique information in addition to the information displayed on the screen of the mobile phone, including a management server that relays connection to the Internet by the mobile phone. And a means for inserting a unique information on the management server side in addition to the contents provided on the web site, and an information providing system using a mobile phone is provided.

In order to solve the above-mentioned problem, the invention according to claim 8 is characterized in that, in the information providing system according to claim 7, the unique information inserted on the management server side is an advertisement.

According to a ninth aspect of the present invention, there is provided an information providing system using a mobile phone according to the seventh or eighth aspect, wherein information on a user of the mobile phone is recorded and stored in advance. A user database, an information database in which information to be inserted on the management server side is recorded and stored, user identification means for identifying a user of the mobile phone connected to the management server, and user identification means. Information insertion means for identifying a user connected to the management server from the user database, and selecting and inserting information matching the attribute of the user from the information database. It is characterized by.

According to a tenth aspect of the present invention, there is provided an information providing system using a mobile phone according to the ninth aspect, wherein the information inserting means is provided by the user through the management server for various contents. Further comprising means for identifying an attribute of the user from a history database in which a history of accessing a web site providing the user is recorded and stored, and selecting and inserting information suitable for the user from the information database. It is characterized by comprising.

[0020] In order to solve the above problem, an invention according to claim 11 is an information providing system using a portable telephone according to any one of claims 7 to 10, wherein the portable telephone uses a management server via the management server. If the advertisement inserted on the management server side is displayed at least once on the screen of the mobile phone by accessing the web site, the mobile phone is set according to the amount of data transmitted and received between the management server and the mobile phone. It is characterized by further comprising means for providing a predetermined charge, goods or service to a telephone user or contractor.

According to a twelfth aspect of the present invention, there is provided an information providing system using a mobile phone according to any one of the seventh to tenth aspects, wherein the advertisement is provided with a link, When a predetermined page related to the advertisement is accessed by clicking on the advertisement inserted on the management server side displayed on the screen of the mobile phone, the management server and the mobile phone are required to display the predetermined page. And a means for providing a predetermined charge, product or service to a user or contractor of a mobile phone according to the amount of data transmitted and received between the mobile phone and the mobile phone.

[0022]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A preferred embodiment of an information providing method using a mobile phone according to the present invention and a system therefor will be described below in detail with reference to FIGS.
FIG. 1 is a conceptual diagram showing an outline of an embodiment of a system for implementing an information providing method using a mobile phone according to the present invention. First, an information providing system that implements the information providing method using the mobile phone illustrated in FIG. 1 will be described. The information providing system 1 includes a mobile phone 10 that can connect to the Internet and can display various types of information such as characters, pictures, and photographs on a screen, and a management server 20 that relays the connection to the Internet 3. And a plurality of websites 5 and 5 that provide various contents via the Internet 3. The connection from the mobile phone 10 to the management server 20 is performed by transmitting the radio wave of the mobile phone to the relay base 10a.
The radio wave is further transmitted to the base station 10b of the carrier, which is a telecommunications carrier operating the mobile phone business, by wire, and is connected to the management server 20 via the Internet 3 from the base station 10b. Has been.

As shown in FIG. 2, the portable telephone 10 has a liquid crystal display section 12 and a plurality of input buttons 14 and 14.
And an antenna 16 inside thereof, FIG.
As shown in (1), it is configured to include a processing circuit 11, a terminal memory 18, and a communication control unit 19. Input button 14
Is mainly used to input numbers such as telephone numbers and characters such as hiragana, katakana or romaji. The liquid crystal display section 12 is a section for displaying various information such as characters, pictures or photographs, and generally uses a color or black and white liquid crystal. The “mobile phone” here is PH
Information terminals that can be connected to the Internet, such as S (Personal Handyphone System simplified mobile phone) and portable information terminals, are included.

The processing circuit 11 controls transmission information and reception information such as call voice and electronic data, and
A predetermined process is performed in accordance with the command input from 4 and a process of making a call and displaying necessary information on the liquid crystal display unit 12 is performed. The antenna 16 receives the transmitted radio wave or transmits an audio signal to the outside.

As shown in FIG. 4, the management server 20 is a storage unit for storing various data and / or application programs.
Optical disk, flexible disk, CD-ROM, D
A storage device 203 such as a VD or a memory is connected to the storage device 203 via the communication line 7 (for example, TCP (Transmission Control Protocol)).
/ IP (Internet Protocol)), a communication device 205 such as a router, a terminal adapter, and a modem for transmitting and receiving various data and / or scripts, and an input device 207 that is a pointing device such as a keyboard and a mouse. Each device and an externally connected display 209 for displaying processing contents and results
And a central processing unit 201 for controlling the

As shown in FIG. 5, the storage device 203 of the management server 20 stores a user database 31 in which information on the user of the mobile phone 10 is recorded and stored.
Information database 3 that records and stores information to be inserted on the 0 side
3 and a history database 35 that records and stores the history of access to the web sites 5 and 5 that provide various contents by the user of the mobile phone 10 via the management server 20. Also, the management server 20 is operated by the mobile phone 10.
Mobile phone 1 connected to the management server 20 when browsing various information provided on the websites 5 and 5 via the
The user identification means 21 for identifying the user 0, and information unique to the management server 20 such as a notice from the management server 20 or an advertisement of each company is inserted, or the user database 31 or the history database 35 is inserted. And information insertion means 23 for inserting information suitable for the attribute of the user.

The user database 31 is a database in which information relating to the user of the mobile phone is collected, recorded, and stored in advance. Specifically, for example, as shown in FIG.
D, address, date of birth, place of work, family structure, gender, hobbies,
Attributes such as hometown, mobile phone number, and mail address are recorded. Of course, the registration content is not limited to this. The ID is set by the management server 20 to specify the user of the mobile phone 10.

The information database 33 records and stores information to be inserted on the management server side.
The message is a message addressed to the user of the mobile phone 10 from the management server 20, or an advertisement provided by each company. If the information to be recorded in the information database 33 is classified and stored in advance for each related information, the related information can be quickly extracted. For example, the banner advertisement to be inserted is shown in FIG.
As shown in (1), the genres are classified into predetermined genres, and each genre is further subdivided. Then, an advertisement relating to a passenger car is assigned a number “A2”, and an advertisement relating to a baseball is assigned a number “E1” and recorded. Then, if the user's hobby is “baseball”, a banner advertisement with a number “E1” may be inserted. Incidentally, even if the information to be recorded in the information database 33 is not first classified, the "passenger car"
A predetermined advertisement may be searched for from the keyword “baseball”.

The history database 35 records and stores the history of the user of the mobile phone 10 accessing the websites 5 and 5 that provide various contents via the management server 20. If the user of the mobile phone 10 frequently accesses, for example, a site of an automobile company or a site that provides information on automobiles, if the user records "E
A banner advertisement of a car to which a number such as “0”, “E1”, “E2” is assigned is inserted. Since the user of the mobile phone 10 accesses a site of an automobile company or a site that provides information on automobiles via the management server 20, the UR
The L information can be grasped on the management server 20 side. Therefore, the contents of information provided by the websites 5 and 5 accessed by the user ("automobile" in the case of a car company site) and the domain address or IP address of the websites 5 and 5 , It can be understood that the page including the domain address or the IP address is a site related to “automobile”. As a result, the user's hobbies and preferences can be determined, and it becomes possible to insert an automobile banner advertisement.

The user identification means 21 is means for identifying the user of the mobile phone 10 when the user connects to the management server 20. Information about the user is registered in the user database 31 in advance, and a predetermined ID number is given to the user. Then, the user of the mobile phone 10 can access the web site 5, 5,
Access to the management server in a state where the URL information in which the address is inserted is encrypted. Then, the management server 20
Decodes the encrypted URL, specifies the user from the ID number, and connects to the desired web site 5, 5 from the address information of the web site 5, 5.

The information insertion means 23 inserts information unique to the management server 20, for example, a notice from the management server 20 or an advertisement of each company, or a user database 31.
And means for inserting information matching the user's attribute from the history database 35. For example, as shown in FIG. 8, a page provided by each of the web sites 5 and 5 is a so-called “Markup language”, typically, C-HTML.
(Compact Hyper Textmarkup Language), WML (Wire
less Markup Language), HDML (Handheld Device Mar
The management server 20 rewrites part of the Markup language information using a script, adds a tag for inserting information to be inserted on the management server 20 side, and sends back the information to the mobile phone 10. As a result, the mobile phone 10 has its own information inserted in the management server 20 in addition to the contents provided on the websites 5 and 5,
For example, an advertisement is displayed on the liquid crystal display unit 12 of the mobile phone 10.

The management server 20 further stores the mobile phone 10
When the advertisement inserted on the management server 10 side is displayed on the liquid crystal display unit 12 of the mobile phone 10 by accessing the web sites 5 and 5 via the management server, the communication between the management server 20 and the mobile phone 10 is performed. There is further provided providing means 25 for providing a predetermined fee, product or service to the user or contractor of the mobile phone 10 according to the amount of data transmitted and received between them. This providing means 25 is provided by the user of the mobile phone 10 via the management server 20 for the websites 5, 5
The management server 20 inserts an advertisement in the management server 20 and sends it back to the mobile phone 10 side, so that the management server 20 can grasp the amount of data transmitted and received at that time. Therefore, predetermined charges, goods, or services are provided to the user of the mobile phone 10 based on the data amount. For example, since data is normally transmitted and received in packets, the amount of packets is recorded in the history database 35, and the number of points is converted from the amount of packets. Then, a predetermined amount of money is transferred to the user's account of the mobile phone 10 according to the number of points, a book voucher, a small gift, or the like is sent to the user of the mobile phone 10 according to the number of times the advertisement is displayed, or When a predetermined number of points is reached, services such as giving various benefits are provided.

The providing means 25 can be as follows. That is, as a second embodiment of the providing means 25, a link is set to an advertisement to be inserted by the management server 20, and the advertisement inserted by the management server 20 displayed on the liquid crystal display unit 12 of the mobile phone 10 is set. When a predetermined page related to the advertisement is accessed by clicking, the mobile phone 10 is displayed in accordance with the amount of data transmitted and received between the management server 20 and the mobile phone 10 to display the predetermined page. And provide predetermined charges, goods or services to users or contractors. Since the websites 5 and 5 are connected via the management server 20, the management server 20 can know the amount of data. Therefore, based on the data amount, the mobile phone 10
Provide a predetermined fee, goods, or services to the users of.

Next, an embodiment of an information providing method using a mobile phone will be described together with the operation of the information providing system 1 described above. First, an outline of the operation will be described. The websites 5 and 5 are connected to the Internet 3 via a communication line 7 and provide various information. In the information providing system 1, the mobile phone 10
b To browse the information provided by sites 5 and 5,
The user connects to the management server 20 with the mobile phone 10 and inputs the addresses of the web sites 5 and 5 to the management server 20 using the input buttons 14 and 14 or a web page registered in the management server 20 in advance. In the case of sites 5 and 5, a connection request is made by clicking a predetermined display in which a link jumping to the site is set. Then, the user is connected to the websites 5 and 5 via the management server 20, and necessary information is displayed on the liquid crystal display unit 12 of the mobile phone 10. At this time, the management server 20 inserts unique information and sends it back to the mobile phone 10. As a result, the liquid crystal display unit 12 of the mobile phone 10 displays the unique information inserted on the management server 20 side in addition to the information provided by the websites 5 and 5. After that, the management server 20
If the user jumps to another site 5 linked from the site 5 while connected to the site 5 via the management server 20, the user can connect to the next site 5 via the management server 20.

As shown in FIG. 9, the connection to the management server 20 is established by the user of the mobile phone 10 by using the URL of the management server 20.
The connection is made by directly inputting (Uniform Resource Locator) or by link (step S11).
The second and subsequent connections to the management server 20 can be easily made by bookmarking the URL of the management server 20. When connecting to the management server 20 for the first time,
The user is connected to the enrollment information page (step S12). Then, the information is sent to the mobile phone 10 and the liquid crystal display 12
Then, a screen 12a shown in FIGS. 9 and 10A appears (step S13). Enter the necessary items displayed on the screen, and then click a predetermined display (step S
14) The information is sent back to the management server 20 side (step S15), and after the management server 20 performs material sending reception processing (step S16), the reception completion screen 12b is displayed on the liquid crystal display unit 12 (step S16). Step S17). Then, the user of the mobile phone 10 bookmarks the URL of the page of the reception screen 12b (step S18). The information of the user entered here is sent to the user database 31 and given a predetermined ID to be recorded and stored. A predetermined ID and URL information are encrypted and recorded in the URL of the page of the reception screen 12b. Specifically, http: /
/www.abc.co.jp/UID=1234/~, where "1234" is the user ID and "~" is the URL information. Therefore, since the ID is included in the URL information, the URL is bookmarked, and when reconnected next time, the management server side 20 can recognize that the user is connected. However, the portion below the user ID is preferably encrypted for security.

Next, the user fills in the necessary items in the enrollment document sent by mail or the e-mail returned from the management server 20, returns the enrollment document, and the management server 20 operator determines the required information. After completing the enrollment procedure,
As shown in FIG. 11, when the management server 20 is connected to the bookmark registered in step S18 (step S18).
21), the mobile phone 1 is stored in the URL information of the management server 20.
Information encrypted with the ID number of the user 0 is sent to the management server 20 (step S22). Then, the management server 20 decodes the encrypted ID number and specifies the ID number (Step S23). Then, the user of the currently connected mobile phone 10 is specified from the user database 31 using the decoded ID number, and the advertisement recorded in the information database 33 is extracted from the attribute of the user such as age and hobby. Select (Step S2
4).

The selected advertisement is sent to the mobile phone 10 in addition to the information provided by the management server 20 as, for example, a banner advertisement (step 25).
Will be displayed at the top of Then, the history at this time is recorded in the history database 35 (step S26). Here, reference numeral 12c in FIG. 11 indicates a screen displayed on the liquid crystal display unit 12. As shown in FIG. 11, the liquid crystal display unit 12 displays typical search engines and sites. In addition, the inserted advertisement is displayed with a mark 20a indicating that the advertisement has been inserted on the management server 20 side. Further, the number of points currently acquired can be confirmed on the point display section 20b, and a privilege can be executed by a point refund button (not shown).

The display of the selected advertisement is, in addition to the above, for example, when moving from one page of the websites 5 and 5 to another page, the URL of the URL requested to be connected by the script on the management server 20 side is displayed. A part can be rewritten by a script to display an advertisement page whose entire screen is an advertisement. In this case, after a certain period of time, the user jumps to the page that he originally wished to connect to, or clicks on a predetermined part indicated by the icon in the displayed advertisement page, and the user makes the initial connection Is configured to jump to a desired page, an advertisement can be displayed until a target page is displayed.

Next, as shown in FIG.
When the user selects search engine A in the screen 12c displayed on the liquid crystal display unit 12 (step S31), the URL of the search engine A and the mobile phone 1 are displayed in the management server 20.
The ID number of the user 0 is encrypted and sent (step S32). Then, the management server 20 decodes the encrypted URL information and ID number, and
Of the user and the ID number of the user (step S3
3). Then, the user accesses the site of the search engine A based on the decoded URL information (step S34).
On the other hand, the user of the currently connected mobile phone 10 is specified from the user database 31 using the decoded ID number, and the attributes such as the age and hobby of the user and the history thereof are stored in the information database 33. The recorded advertisement is selected (step S35). Then, the page information of the search engine A is transmitted via the management server 20 (step S3).
6) While sending to the mobile phone 10, the management server 20 inserts the selected advertisement and sends it to the mobile phone 10 (step S37). Thereby, a screen 12 d shown in FIG. 12 is displayed on the liquid crystal display unit 12. Then, this history information is also recorded in the history database 35 (step S3).
8).

When a keyword to be searched is entered in a keyword input box displayed on the screen 12d and "search start" is clicked, as shown in FIG. 13, the encrypted URL information, ID number, and user input information are displayed. (Keyword) is sent to the management server 20 side (step S4).
1). Then, in the management server 20, the encrypted UR
L information and ID number are decoded and UR of search engine A is decoded.
L and the ID number of the user are specified (step S42).
Then, a search instruction based on the input keyword is issued to the search engine A (step S43), and the result is sent to the management server 20 (step S45). On the other hand, the user of the currently connected mobile phone 10 is identified from the user database 31 using the decoded ID number, and the user's attributes such as age and hobby, history information from the history database 35, and Selects an advertisement recorded in the information database 33 from keywords or the like given to the search engine A (step S44). And
The advertisement selected by the management server 20 is inserted into the search result information of the search engine A and sent to the mobile phone 10 (step S46). Thereby, the screen 12 e shown in FIG. 13 is displayed on the liquid crystal display unit 12. Then, this history information is also recorded in the history database 35 (step S47).

On the other hand, when the user of the mobile phone 10 clicks on the advertisement inserted in the management server 20 (step S5).
1) The UR of the advertiser's website 5 is stored in the management server 20
L and the ID number of the user of the mobile phone 10 are encrypted and sent (step S52). Then, the management server 20 decodes the encrypted URL information and ID number, and specifies the URL of the search engine A and the ID number of the user (step S53). Then, the web site 5 of the advertiser is accessed using the decoded URL information (step S54). On the other hand, the user of the currently connected mobile phone 10 is identified from the user database 31 using the decoded ID number, and the user's attributes such as age and hobby, history information from the history database 35, and Is
An advertisement recorded in the information database 33 is selected from keywords or the like given to the search engine A (step S55). Then, the page information of the advertiser's website 5 is sent to the mobile phone 10 via the management server 20 (step S56), and the management server 20 inserts the selected advertisement and sends it to the mobile phone 10 ( Step S
57). As a result, a screen 12 f shown in FIG. 14 is displayed on the liquid crystal display unit 12. Then, this history information is also recorded in the history database 35 (step S58). Here, FIG. 15 is a flowchart showing the outline of the flow described above. It should be noted that inserting additional advertisements on the advertiser's page is not generally effective,
At 55, insertion of the advertisement into the predetermined page reached by clicking on the inserted advertisement may stop.

As described above, by relaying the management server 20, predetermined information is inserted and provided to the user of the mobile phone 10. When an advertisement inserted by the management server 20 is displayed on the liquid crystal display unit 12 of the mobile phone 10 by accessing the websites 5 and 5 via the management server 20 by the user 10, the management server 20 is The amount of data transmitted / received to / from the mobile phone 10 via the mobile phone 10 is specified.
Provide a predetermined fee, goods, or services to the users of. For example, points are set in accordance with the amount of data transmitted and received by the mobile phone 10 via the management server 20, and money set in advance by the number of points is transferred to the mobile phone 1.
Services such as transfer to the user's account of zero, sending book coupons and small gifts to the user of the mobile phone 10 based on the number of points, or providing various benefits when the number of points reaches a predetermined number And so on.

According to the second embodiment of the providing means 25,
When the user of the mobile phone 10 clicks on the advertisement displayed on the screen 12d by the link set in the advertisement inserted by the management server 20 (S51), the user accesses a predetermined page related to the advertisement (S54). ), A predetermined fee according to the amount of packets sent to the mobile phone 10 via the management server 20 to display the predetermined page,
Goods or services are provided.

[0044]

As described above, according to the present invention, when browsing information provided on a web site that provides various contents with a mobile phone, in addition to the content provided on the web site, a unique content is provided. Has the effect that it is possible to insert the information and display it on the screen of the mobile phone,
It is possible to provide services that could not be provided by mobile phones until now.

Further, according to the present invention, when browsing information on a web site that provides various contents with a mobile phone, an advertisement is provided by providing an appropriate advertisement in consideration of the hobbies and preferences of the user of the mobile phone. There is an effect that it is possible to provide a useful advertisement to both the main user and the user, and it is possible to provide a great advantage to both the advertiser and the user of the mobile phone.

[Brief description of the drawings]

FIG. 1 is a conceptual diagram showing an outline of an embodiment of a system for implementing an information providing method using a mobile phone according to the present invention.

FIG. 2 is a front view showing an example of a mobile phone.

FIG. 3 is a block diagram showing one embodiment of a structure of a mobile phone.

FIG. 4 is a block diagram illustrating an embodiment of a management server.

FIG. 5 is a conceptual diagram of the management server shown in FIG.

FIG. 6 is an explanatory diagram showing an example of a user database.

FIG. 7 is an explanatory diagram illustrating an example of an information database.

FIG. 8 is a conceptual diagram showing insertion of information in a management server.

FIG. 9 is a flowchart in the case of connecting to a management server with a mobile phone.

FIGS. 10A and 10B are explanatory diagrams illustrating an example of a screen displayed on a liquid crystal display unit of a mobile phone.

FIG. 11 is a flowchart in the case of connecting to a management server with a mobile phone.

FIG. 12 is a flowchart in a case where a mobile phone connects to a web site via a management server.

FIG. 13 is a flowchart when a search is performed by a search engine A;

FIG. 14 is a flowchart when the inserted advertisement is clicked.

FIG. 15 is a flowchart illustrating an outline of an information providing method using a mobile phone according to the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Information provision system 1 3 Internet 5 Web site 7 Communication line 10 Mobile telephone 10a Relay base 10b Base station 11 Processing circuit 12 Liquid crystal display unit 14 Input button 16 Antenna 18 Terminal memory 19 Communication control unit 20 Management server 201 Central processing unit 203 Storage Device 205 Communication device 207 Input device 209 Display 21 User identification means 23 Information insertion means 31 User database 33 Information database 35 History database

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 17/60 506 G06F 17/60 506 H04Q 7/38 H04B 7/26 109M 109T

Claims (12)

[Claims] When browsing information on a website that provides various contents using a mobile phone that can connect to the Internet, the mobile phone inserts unique information in addition to the content provided on the web site. An information providing method using a mobile phone to be displayed on the screen of the above, comprising: a procedure for connecting to a management server that relays a connection to the Internet by the mobile phone; and providing various contents from the management server via the Internet. a procedure for accessing the website, a procedure for inserting unique information on the management server side in addition to the content provided on the website, and a procedure for inserting the unique information on the management server side. Displaying the inserted unique information on the screen of the mobile phone. Information provided methods. 2. The information providing method using a mobile phone according to claim 1, wherein the unique information inserted on the management server side is an advertisement. 3. The information providing method using a mobile phone according to claim 1 or 2, wherein the step of inserting unique information on the management server side includes using the mobile phone connected to the management server. The user is identified from the user database in which information about the user is recorded and stored in advance by the user identification means, and information matching the attribute of the user is selected from the information database recorded and stored in the management server. An information providing method using a mobile phone, characterized in that the information providing method is configured to insert the information. 4. The information providing method using a mobile phone according to claim 3, wherein the step of inserting the unique information on the management server side further includes the step of the user using the management server to download various contents via the management server. It is configured to identify the attribute of the user from a history database in which the history of accessing the provided web site is recorded and stored, and to select and insert information suitable for the user from the information database. An information providing method using a mobile phone. 5. The information providing method using a mobile phone according to claim 2, wherein the web is provided by the mobile phone via the management server.
When the advertisement inserted on the management server side is displayed at least once on the screen of the mobile phone by accessing the site, the advertisement is set according to the amount of data transmitted and received between the management server and the mobile phone. An information providing method using a mobile phone, further comprising a procedure for providing a predetermined fee, goods or service to a user or a contractor of the mobile phone. 6. The information providing method using a mobile phone according to any one of claims 2 to 4, wherein the advertisement is provided with a link, and the management server is displayed on a screen of the mobile phone. When the user accesses a predetermined page related to the advertisement by clicking the inserted advertisement, the amount of data transmitted and received between the management server and the mobile phone to display the predetermined page An information providing method using a mobile phone, further comprising a procedure for providing a predetermined fee, goods or service to a user or a contractor of the mobile phone according to the above. 7. When browsing information on a website that provides various contents using a mobile phone that can be connected to the Internet, the mobile phone inserts its own information in addition to the content provided on the web site. An information providing system used in an information providing method using a mobile phone displayed on a screen of a mobile phone, comprising: a management server that relays a connection to the Internet by the mobile phone; and a content provided on the web site. In addition, means for inserting unique information on the management server side, and an information providing system using a mobile phone, comprising: 8. The information providing system according to claim 7, wherein the unique information inserted on the management server side is an advertisement. 9. The information providing system using a mobile phone according to claim 7 or 8, wherein a user database in which information on a user of the mobile phone is recorded and stored in advance, and information inserted on the management server side. An information database in which is stored and stored; a user identification unit for identifying a user of the mobile phone connected to the management server; and a user connected to the management server by the user identification unit. And information insertion means for selecting from the information database and selecting information that matches the attribute of the user from the information database, and inserting the information into the information database. Information providing system using. 10. The information providing system using a mobile phone according to claim 9, wherein the information inserting means records a history of the user accessing a web site providing various contents via the management server. The portable telephone further comprising means for identifying the user's attribute from the stored history database, and selecting and inserting information suitable for the user from the information database. Information providing system using telephone. 11. The information providing system using a mobile phone according to any one of claims 7 to 10, wherein the web is provided by the mobile phone via the management server.
If the advertisement inserted on the management server side is displayed at least once on the screen of the mobile phone by accessing the site, the advertisement is determined according to the amount of data transmitted and received between the management server and the mobile phone. And a means for providing a predetermined fee, product or service to a user or contractor of the mobile phone. 12. The information providing system using a mobile phone according to any one of claims 7 to 10, wherein the advertisement is provided with a link, and the management server is displayed on a screen of the mobile phone. When the user accesses a predetermined page related to the advertisement by clicking the inserted advertisement, the amount of data transmitted and received between the management server and the mobile phone to display the predetermined page An information providing information providing system using a mobile phone, characterized by further comprising means for providing a predetermined fee, product or service to a user or a contractor of the mobile phone according to the above.