EP1084478A4

EP1084478A4 - Internet advertising system

Info

Publication number: EP1084478A4
Application number: EP99918973A
Authority: EP
Inventors: Richard John Werkhoven
Original assignee: Creative Edge Internet Services Pty Ltd
Current assignee: Creative Edge Internet Services Pty Ltd
Priority date: 1998-05-11
Filing date: 1999-05-11
Publication date: 2004-11-24
Also published as: CN1305615A; HK1038972A1; AU3692999A; WO1999059097A1; AU778594B2; EP1084478A1; AUPP347398A0

Abstract

In a computer user interface environment for the display of information, a method is disclosed of providing push content delivery comprising the steps of: (a) providing a popup window having determined content, the popup window being provided after a predetermined time of a user viewing predetermined information and the recording of the completion of content delivery where the user has not closed the abovementioned popup window prior to completion of the display of the determined content and (b) the window disappearing after a second predetermined interval.

Description

INTERNET ADVERTISING SYSTEM

Field of the Invention

The present invention relates to the utilization and delivery of content when utilizing a user interface on a computer and has application to advertising over the Internet as well as other forms of content delivery

Background of the Invention

Recently, society has seen an explosion in the utilization of the Internet and other similar computer networks for the conveyancing information In particular, the "World Wide Web", has provided for the cataloguing and accessing of almost an infinite amount of information While web pages were originally a vehicle limited to placing text on a screen on remote computers, web pages have effectively become a receptacle for sound, pictures, animations and a form of video, amongst other forms of information

Further, recently, the World Wide Web has experienced a high degree ot commercialization It is now common to provide for advertising over the World Wide Web Within any advertising program, one objective is to ensure the advertising is effective in placing the message before the viewer Hence, the placement of appropriate advertising with certain Internet sites has grown up as a separate Internet industry with the resulting revenue from advertising often driving the production of web pages Of course, with such developments as the convergence of the Internet with interactive television and the further convergence with computer operating systems, the utilization of advertising is becoming more important generally within such computer systems

Despite innovations in Internet-related technology, there is often a significant delay between content being requested by a user from a provider and that requested information being displayed on the computer screen which can result in such requests being cancelled by users before the content can be displayed One consequence of this for advertising is that many users fail to v iew the intended advertisements The delay is often due to the bandwidth limitations of delivery In practice users are very sensitive to waiting for extended periods for content delivery

Another shortcoming with existing form of Internet-based advertising is that, due to limitations of existing browsers and code in use, there is no way for the advertiser to determine if the user had closed the window containing the advertisement before the advertisement could complete its presentation

Summary of the Invention

It is an object of the present invention to provide for improved content delivery capabilities with interactive computer systems and to enable the measurement of completion of that content being displayed on a user's computer screen In accordance with a first aspect of the present invention, there is provided in a computer user interface environment for the display of information, a method of providing push content to a user comprising the step of (a) automatically displaying a pop-up window displaying the push content material, the pop-up window being provided a predetermined time after a user has begun viewing first predetermined information

The push content can be separately loaded over a network whilst the user can be viewing the first predetermined information Preferably, the popup window disappears after a second predetermined interval The method can further include the step of iterating step (a) after a third predetermined time interval

The user interface can comprise an Internet browser and the information can be stored at an Internet site Preferably, the method continues with the step (a) whilst a user visits pages within the Internet site

The push content can be specific to the browser utilized by the user The method can be implement through the utilization of a scripting language of the browser The predetermined information can be varied in accordance with the time of access by the user

In accordance with a further aspect of the present invention, there is provided in a computer user interface environment for the display of information, a method of providing push content delι\ ery comprising the steps of (a) providing a popup window having a determined content, the popup w indow being provided after a predetermined time a user viewing predetermined information, the pop up v, indow further displaying second predetermined information, and (b) recording whether the popup v\ mdow was closed by the user prior to completion of second interval and the display of the determined portion of content was completed (c) closing or repositioning the popup window at the back of other windows after a third interval Preferably, the method further comprises iterating steps (a) to (c) after a fourth interval

The push content can further be varied in accordance with parameters available to the programming or scripting language used in a particular implementation of the method The push content can be varied in accordance with a detected IP address of the user Brief Description of the Drawings Notwithstanding any other forms which may fall within the scope ot the present invention, preferred forms of the invention will now be described, by way of example onlv with reference to the accompanying drawings in which

Fig 1 illustrates a basic flow chart for the steps of the preferred embodiment Description of Preferred and Other Embodiments The preferred embodiment consists of a series of. or individual interactive web sites which deliver "popup" content to users visiting the World Wide Web page These Web pages can be encoded utilizing standard HTML and Java Script encodings although it will be readily apparent to those skilled in the art that the present invention is readily applicable to many other language formats

Preferably, this system delivers a predetermined portion of the content within a "popup' window which is provided for a predetermined time and then removed from the user's screen The time is preferably set for each individual predetermined portion of the content and the software then waits for a predetermined period of time before running the next determined portion of content, even if a user switches pages within a site If a user leaves the site completely, then the system is unable to run another portion of content until the visitor returns to the site In any event, preferably the system does not run the next determined portion of content until the necessary time has passed since the last determined portion of content The preferred embodiment can be implemented utilizing a browser scripting language such as JavaScript and preferably waits before beginning to load the determined portion of content until after the main page has finished loading This is more reliable than loading the page and determined portion of content simultaneously, and ensures that the site itself loads without interruption This can. of course, be configured for each page/frameset running the software

The software checks the version of the browser the visitor is using If the browser supports it. the determined portion of content will be loaded into a window while it is in the background and then moved to the foreground, otherwise it will be loaded in the foreground

The user is able to switch windows or close the window containing the determined portion of content, thereby skipping that particular determined portion of content - although the next determined portion of content in the sequence will still run If the window is not closed b\ the user before a gnen determined portion of content has been completely displayed on the user's screen then a record of that completion can be added to a tally recorded in a predetermined file

The runtime of each determined portion of content is determined by the determined portion of content itself - this allows for more flexibility in the design of the content to be delivered and the ability for the determined portions of content to change their length depending on circumstances

The sequence of determined portions of content and the timing of the gaps between them can be determined by a playlist

The playlist for the determined portions of content along with the code to run them must currently be included in each page that the determined portions of content are to run from This either has to be auto-mserted by the server or added to the content of each page

The only exception to this is framed sites, where the code & plavhst can be run from the page declaring the frameset and will then apply to all pages in the frameset

As an alternative, it would be possible for the code and plavhst to reside in separate files that are referenced from the pages requiring them, but this part of JavaScript is not supported by some versions of Internet Explorer currently in use This situation will change as users move to newer versions of browsers This method of insertion is likely to reduce site management overhead as well as reduce the effective size of the code for each page, and the JavaScript and playlist is likely to be cached separately by the user's browser as well as by the proxy service they are using

This system is preferable to any system which opens an empty window every time a user attempts to view the top level (home page) of a site before loading the determined portion of content and remains on screen until closed by the visitor - this either results m the user closing the window before the determined portion of content has finished loading, or multiple windows are left on the screen all showing the same determined portion of content

Turning now to Fig 1, there is illustrated a basic example flow chart ot this steps 1 of the preferred embodiment Initially, when a user opens a Web Page at a site the poor information for that Web Page is downloaded 2 in addition to a playlist of popup advertisements

Next HTML code is instructed to open a background window and the advertisement is loaded from its relevant HTML source 4 Upon loading, the add is brought to the foreground 5 and played" 6 Subsequently, a time period lapses 7 and the method of the preferred embodiment iterates 8 back to the step 3

Whilst an actual example of the relevant HTML encoding is provided in the attached appendix A a number of general parts of this code will now be described

To start the sequencer the following is added to the html <BODY> tag <BODY onLoad - startNetBreak()"> Plav hst

The playlist can be in the following format Plavhst Start Arrav Declarations itemURL [0] = 'URL of first item item Wait [0] = seconds before first item itemSize [0] = mdth=wιdth in pixels of first item height = height in pixels of first ad ιtemURL [l] = URL of item 2 item Wait [1] = seconds before item 2 itemSize [1] = wιdth=wιdth in pixels ad 2 heιght=heιght in pixels of item 2

itemURL [n- 1 ] - URL of item n item Waιt[n- 1 ] = seconds before item n itemSize [n-1 ] = wιdth=wιdth in pixels item n heιght=heιφt in pixel's and item n Plav hst End

Here is a sample plavhst for determined portions of content Playlist Start var itemURL = new Array (2) var item Wait = new Array (2) var itemSize = new Array (2) itemURL [0] = http //netbreak com au/Popups/EdgeLogoSeq html item Wait [0] =60 itemSize [0] = "wιdth=620, heιght=420" itemURL [1] = http // netbreak com au/Popups/PromoTester html ιtemWaιt [l] = 60 itemSize [1] = ' wιdth=200, heιght=150" Playlist End There are a number of different methods of implementing this system on a web site The implementation can be dependent on the wav the web site is being served and the capabilities of the w eb server in use

J Live database generated web pages The database system generating the pages would insert the JavaScript and Playlist into the required pages as the pages are generated

This would only require modification one file when the playlist is changed and the page content would then be updated for all new pages generated

2 Scπptable web server The web server could automatically insert the JavaScript and Playlist into the required pages as it is serving the pages

This option would also require only one change when the playlist is changed _ Straight web serving - no server programming

The JavaScript and Playlist block can be inserted into the pages by editing the HTML file for each page

This would require each page to be edited when the playlist is changed The system is preferably capable of running any content that can be handled by the browser, as it can display the determined content by loading a URL into the popup window The content can be responsible for bringing itself to the front when loaded The window is closed when the content signals to the originating window that it has finished Therefore for the window to go away automatically requires the insertion of a small JavaScript to send this message and also requires a call to tell this script when to do so

As a result of this, although any URL can be used it may be necessary to add JavaScript to each determined portion of content so that it presents correctly A variety of further refinements can be implemented in certain configurations These include firstly that the JavaScript code, when used, can be created to selectively load contents based on the capabilities of the user s browser and plug-ins, enabling the use of plug-in dependent content where possible and at the same time ensuring content delivery by delivering an alternate version where necessary An example of such a Browser capability change is given in the Appendix Example In a second refinement the selective content ability can also be used to target content specifically for the user, as long as the necessary information is available to the browser This feature can tie in with information based on what pages the user has visited or on forms data collected by adding JavaScript to the pages collecting the data This could also be used to advertise browsers or plug-ins for example, depending on what the user already has -informing the user of an update, for example In a third refinement, the time interval for the display of the predetermined portion of content can be determined by rules encoded into the content being displayed These rules can be dependent upon such parameters as mouse clicks, keyboard events, the type of browser user by the user the hardware used by the user and any other parameters available to the programming or scripting language used in a particular implementation of this system

In a fourth refinement, if another window (or windows) is (or are) brought in front of the popup window displaying the determined portion of content, the popup window will automatically return to the frontmost position after a predetermined portion of time This can be implemented as part of playing an advertisement or as part of the playlist loop

In a fifth refinement, where a further portion of content is to be delivered for display in a popup window that has completed the display of a determined portion of content, the popup window w ill automatically return to the rearmost position until the new portion of content is ready to be displayed in the popup window, after which the popup window will automatically return to the frontmost position and display the new portion of content

In a sixth refinement the popup window can be made to popup' on screen in the frontmost position at predetermined times of day and/or on predetermined dates

In a seventh refinement, the predetermined portion of content can be determined bv i ules encoded into software residing on the file server management hardware providing the site implementing the system described in this document These rules can be dependent upon such parameters as the type of browser user by the user, the hardware used by the user, the IP address of the device requesting the file

In an eighth refinement, software residing on the file server management hardware providing the site implementing the system described in this document can determine the content according to the bandwidth available to the user, derived from information in the IP address or domain of the device requesting the file This can be used to deliver larger file sizes or different media types to high- bandwidth connections

In a ninth refinement, software residing on the file server management hardware pro iding the site implementing the system described in this document can determine the content according to the location of the user, derived from information in the IP address or domain of the device requesting the file This can be used to deliver localized information such as local weather or specific- language information, for example

In a tenth refinement, software residing on the file server management hardware providing the site implementing the system described in this document can determine the content according to the user's domain-specific information, derived from information in the IP address or domain of the device requesting the file This can be used to deliver domain-specific information such as educational information to educational sites ( edu) which uses information from the top level of the domain information, or advertising targeting users of a particular Internet service provider ( domain com), which would use secondary as well as top level domain information, for example In an eleventh refinement, the popup window and the predetermined content can be subject to combinations of the abovementioned refinements

Ideally the content used in the popup window should be kept to as few files as possible and should be able to load in about 30 seconds At present standard modem bandwidth limits, this would - 7 - probably mean a file size of about 150Kb with modern computer modems (56K) at most unless there is a good chance that a user will be on a page for more than long enough for the page to load

Ideally the content to be displayed in the popup window should be small enough to fit a 640x480 pixel screen with menu bar, window frame, title bar and the extra space that the browser leaves from the left edge of the window It is therefore suggested that the maximum size is 600(hoπzontal)x400( vertical) pixels to ensure good screen fit

It is also desirable to use a standard size for all portions of content across a site - if not across all sites to ensure visitor comfort and reduce time taken for visitors to adjust to the appearance of the window 540(hoπzontal)λ405(vertιcal) pixels would provide a sufficient screen area for the advertisement while sitting comfortably within a 640(hoπzontal)x480(vertιcal) screen

Of course many modifications are possible For example the type of content used may be v aried in accordance with the current time zone of the user For example, different night time and dav time content might be provided

It would be appreciated by a person skilled in Internet-related technologies that numerous variations and/or modifications may be made to the present invention as shown in the specific embodiments without departing from the spirit or scope of the invention as broadly described The present embodiments are, therefore, to be considered in all respects to be illustrative and not restrictive

Appendix A - Example HTML code <HTML>

<HEAD>

</HEAD> <BODY onLoad="startNB()">

<H 1 >Code for Anzwers Ads</H1 >

<H1 >Release version </H1 > <P>

Playlist is <P>

<P>

AnzwersOI - 20 Hours Delay<P>

Anzwers02 - 40 Hours Delay<P> AnzwersOI - 20 Hours Delay<P>

Anzwers02 - 60 Hours Delay<P>

AnzwersOI - 60 Hours Delay < — Loop back to here<P>

Anzwers02 - 60 Hours Delay<P>

<P>

<^!-- begin NetBreak -->

<i-- ASX Release 1 -->

<SCRIPT LANGUAGE = "JavaScrιpt"> <!— begin script var alertlD = null, // NetBreak(TM) System V1 1 (C)Creatιve Edge Internet Services var curNB = 0, // Patent Pending in various territories var NBCook, var delCook, var delCK = "_Delay", var seqCK = "_Next", var NBplName, var NBDelay, var NBckExp, var expire, var curTime, var expDelay, var NBDelay = 0 - 9 - var NBLoopTo var ckDomain, var NBPage = new Array(1 ), // Keywords for URLs of pages var NBURL = new Array(1 ), // URLs of NBs var NBWait = new Array(1 ), // Time before var NBSize = new Array(1 ), // Window size function getCookieVal (offset) { var endstr = document cookie indexOf ("," offset), if (endstr == -1 ) endstr = document cookie length return unescape(documeπt cookie substrιng(offset endstr+1 )),

} function FixCookieDate (date) { ιf(navιgator appVersioπ ιndexOf("2 ") ι= -1 ) { var base = new Date(0), var skew = base getTιme(), if (skew ^|= 0) date setTime (date getTιme() - skew),

} } function GetDateStr (date) { var dateS = date toStrιng(), ιf(dateS ιndexOf("(") i= -1 ) { dateS = dateS substring^, dateS ιndexOf("(")) + dateS substπng(dateS ιπdexOf("(") + 1 dateS length)

} return dateS,

} function GetCookie (name) { var arg = name + "=", var alen = arg length, var den = document cookie length, var i = 0, while (i < clen) { var j = ι + alen, if (document cookie substring^, j) == arg) return getCookieVal 0), i = document cookie ιndexOf(" ", i) + 1 , - 10 - if (i == 0) break,

} return null, } function SetCookie (name, alue, expires, path, domain, secure) { ιf(expιres) { expires setTιme(expιres getTιme() + (3600000)),

} document cookie = name + "=" + escape (value) +

((expires) ^? " expιres=" + expires toGMTStπng() "") +

((path) ? ", path=" + path "") +

((domain) ? " domaιn=" + domain "") +

((secure) ? " secure ) } function NBCheckURL () { var i = 0, ιf(navιgator appVersion ιndexOf("2 ") == -1) { while (i < NBPage length) { if (location href toLowerCaseQ ιndexOf(NBPage[ι] toLowerCase()) '= -1) { return 1 , break,

} ι = ι + 1 ,

} } return null,

} function startNBQ { ιf(NBCheckURL()) { delCK = NBplName+"_Deiay", seqCK = NBplName+"_Next", expire = new Date(), curTime = new Date(), expDelay = expire getTιme() + (NBckExp), expire setTιme(expDelay), NBCook = GetCookie (seqCK), ιf(NBCook) { curNB = parselnt(NBCook),

} ιf(curNB >= NBURL length) { curNB = NBLoopTo, SetCookie (seαCK.curNB, expire, '7",ckDomaιn),

} delCook = GetCookie (delCK), ιf(delCook) { curTime = new DateQ, NBDelay = Date parse(delCook) - curTime getTιme(),

} ιf((NBDelay) <= 200) NBDelay = 200, if (NBDelay < 100000) alertlD=setTιmeout("dιsplayNB()", NBDelay),

} } function delayNB() {

NBDelay = NBWaιt[curNB]^*1000, var nextTime = new Date(), var NBTime = nextTime getTιme() + (NBDelay), nextTime setTιme(NBTιme),

SetCookie (delCK,GetDateStr(nextTιme), nextTime, "/".ckDomam), if (NBDelay < 100000) alertlD=setTιmeout("dιsplayNB()", NBDelay),

} function dιsplayNB() {

SetCookie (seqCK,curNB+1 ,expιre,"/",ckDomaιn), delayNB(), NBWin^window open(NBURL[curNB]+'"?"+"h="+locatιon hostname+"+p="+locatιoπ pathname "

NB"+curNB,NBSιze[curNB]+",toolbar=0,locatιon=0,dιrectoπes=0,status=0,meπubar=0 scrollbars

=0 resιzable=0") ιf(NBWin == null) {

NBWιn=wιndow open(NBURL[curNB]+'"?"+"h="+locatιon hostname+"+p="+locatιon pathname," NB"+curNB,NBSιze[curNB]+",toolbar=0,locatιon=0,dιrectorιes=0,status=0 menubar=0 scrollbars

=0 resιzable=0"),

} ιf(parselnt(navιgator appVersιon) > 3) { - 12 - focusQ,

} curNB += 1 ιf(curNB >= NBURL length) curNB = NBLoopTo,

}

<'-- begin Config -->

NBckExp = 2678400000 // sequence cookie expire time

NBLoopTo = 4 II Point in playlist to loop back to curNB = 0, // First NB to run if no cookie ckDomain = null // Domain for timing & sequencing cookies

<'-- end Config -->

< - begin PageKey ->

NBPage[0] = "" <^!-- end PageKey -->

<i-- begin PlayList — >

NBplName = "ASX01 ", // cookie name for playlist

NBURL[0] = "http //nbl netbreak com au/ASX/Anzwers01 html",

NBWaιt[0] = 72000, // 20 Hours NBSιze[0] = "wιdth=245,heιght=170",

NBURL[1 ] = "http //nbl netbreak com au/ASX/Anzwers02 html",

NBWaιt[1 ] = 144000, // 40 Hours

NBSιze[1 ] = "wιdth=245,heιght=170",

NBURL[2] = "http //nbl netbreak com au/ASX/Anzwers01 html" NBWaιt[2] = 72000, // 20 Hours

NBSιze[2] = "wιdth=245,heιght=170"

NBURL[3] = "http //nbl netbreak com au/ASX Anzwers02 html",

NBWaιt[3] = 216000, // 60 Hours

NBSιze[3] = "wιdth=245,heιght=170", NBURL[4] = "http //nbl netbreak com au/ASX/Anzwers01 html",

NBWaιt[4] = 216000, // 60 Hours

NBSιze[4] = "wιdth=245,heιght=170",

NBURL[5] = "http //nbl netbreak com au/ASX/Anzwers02 html",

NBWaιt[5] = 216000, // 60 Hours NBSιze[5] = "wιdth=245,heιght=170",

<^L- end PlayList -->

// end script -->

</SCRIPT> <'-- end NetBreak ->

</BODY> </HTML>

ODOCTYPE HTML PUBLIC "-/ΛΛ/3C//DTD HTML 3 2//EN">

<TITLE>Loadιng < TITLE> </HEAD>

< - hiding var fType = "gif , // NetBreak(TM) (C) Creative Edge Internet Services - Patent Pending var bType = "d", var running = 0, var alertlD = null,

if (navigator userAgeπt && navigator userAgent ιndexOf("MSIE")>=0) { ιf(parselnt(navιgator appVersion) > 3) { blur(), bType = "", }

} else if (parselnt(navιgator appVersion) > 2) { blur(), bType = "",

} var NBNext = "AnzwersOI "+fType+bType+" html", var ShockMode = 0, // Using Portions of AfterShock © Macromedia if (navigator mimeTypes && navigator plugιns["Shockwave Flash"] && navigator mιmeTypes["applιcatιon/x-shockwave-flash"] enabledPlugin) { - 14 - fType = "swf,

} else if (navigator. userAgent && navιgator.userAgent.ιndexOf("MSIE")>=0) { if ((navιgator.userAgent.ιndexOf("Wιndows 98")>=0 || navigator userAgent ιndexOf("Wιndows 95")>=0 || navιgator.userAgent.ιndexOf("Windows NT")>=0)) { document.write('<SCRIPT LANGUAGE=VBScπpt\> \n'), document. wrιte('on error resume next \n'), document. wrιte('ShockMode =

(lsObject(CreateObject("ShockwaveFlash.ShockwaveFlash.3")))\n'), document wπte('</SCRr+'PT\> \n'), } if ( ShockMode ) { fType = "swf; }

NBNext = "Anzwers01"+fType+bType+" html", ιf(bType == "d") {

NBEnd(),

} ιf(fType == "gif) { document. wπte('<IMG SRC="https://www.zιpworld. com.au/~cedi/popups/Anzwers01d. gif WIDTH=230 HEIGHT=150 ALT="Loading.. " Border=0>'), }if(fType == "swf) { document. wrιte('<EMBED SRC="https://www.zιpworld.com au/~cedι/popups/Anzwers01 swf WIDTH=230 HEIGHT=150 PLAY="false" LOOP="false" QUALITY="hιgh" SWLIVECONNECT="false"></EMBED>'),

} function NBEndQ { window.location.href = NBNext+window location. search; } function NBCIick() { running = 0,

NBNext = "Anzwers01dr.html", NBEnd(), }

// STOP -> - 15 -

</SCRIPT> </CENTER> </BODY> </HTML>

<HTML>

<HEAD>

<META HTTP-EQUIV="Pragma" CONTENT="no-cache"> <TITLE>Anzwers</TITLE>

</HEAD>

<EMBED SRC="http //www zipworld com au/~cedι/popups/Anzwers01 swf WIDTH=230 HEIGHT=150 PLAY="true" LOOP="false" QUALITY="hιgh"

SWLIVECONNECT="false"></EMBED>

</CENTER>

</BODY>

<i- hiding var alertlD = null, // NetBreak(TM) (C) Creative Edge Internet Services - Patent Pending var delaylD = null, var running = 1 , var runCK = "NB_Runnιng", var ckDomain = null,

var NBNext = 'AnzwersOI swfe html', function doRun() { keepFront(), alertlD=setTιmeout("NBEndO", 35 ^* 1000), - 16 -

} function keepFront() { ιf( running == 1) { focus(), } ιf(1 > 0) { delaylD=setTιmeout("keepFront()", 1 ^* 1000),

} }

function NBEnd() { running = 0, blur(),

// SetCookie (runCK,"", null,"/", ckDomain), window location href = NBNext+window location search,

} function NBCIιck() { running = 0,

NBNext = "AnzwersOI swfr html", NBEndO, }

// STOP ->

</SCRIPT> </HTML>

<TITLE>Anzwers</TITLE>

SUBSTTTUTE SHEET (Rule 26) (RO/AU) &nbsp,

</BODY>

<i- hiding function doRun() { window close(), // NetBreak(TM) (C) Creative Edge Internet Services - Patent Pending

} // STOP ->

</SCRIPT>

</HTML>

<HTML>

<TITLE>Anzwers</TITLE>

</HEAD> <BODY BGCOLOR="#FFFFFF" onLoad="doRun()">

<P>Loadιng

</BODY>

<i- hiding function doRun() { var adWin=wιndow open("http //www anzwers com au/","NetBreakReferer","wιdth=620,heιght=370,t oolbar=1 ,locatιon=1 ,status=1 ,menubar=1 ,scrollbars=1 ,resιzable=1"), ιf(adWιn == null) {

adWin=wιndow open("http //www anzwers com au/","NetBreakReferer","wιdth=620,heιght=370,t oolbar=1 ,locatιon=1 ,status=1 menubar=1 ,scrollbars=1 resιzable=1"),

SUBSΉTUTE SHEET (Rule 26) (RO/AU) } window location href = 'AnzwersOI swfe html',

}

// STOP -->

</SCRIPT> </HTML>

Claims

- 19 -

We Claim

1 In a computer user interface environment for the display of information, a method of providing push content to a user comprising the step of

(a) automatically displaying a pop-up window displaying the push content material, said pop-up window being provided a predetermined time after a user has begun viewing first predetermined information

2 A method as claimed in claim 1 wherein said push content is separately loaded over a network whilst said user is viewing said first predetermined information

3 A method as claimed in claim 1 wherein said window disappears after a second predetermined interval

4 A method as claimed in claim 1 further comprising the step of iterating step (a) after a third predetermined time interval

5 A method as claimed in any previous claim wherein said user interface comprises an Internet browser and said information is stored at an Internet site 6 A method as claimed in claim 5 wherein said method continues with said step

(a) whilst a user visits pages within said Internet site

7 A method as claimed in any previous claim wherein said push content is specific to the browser utilized by said user

8 A method as claimed in any previous claim wherein said method is implement through the utilization of a scripting language of said browser

9 A method as claimed in any previous claim wherein said predetermined information is varied in accordance with the time of access by said user

10 In a computer user interface environment for the display of information, a method of providing push content delivery comprising the steps of (a) providing a popup window having a determined content, said popup window being provided after a predetermined time a user viewing predetermined information, said pop up window further displaying second predetermined information, and

(b) recording whether the popup window was closed by the user prior to completion of second interval and the display of the determined portion of content was completed (c) closing or repositioning said popup window at the back of other windows after a third interval

12 A method as claimed in claim 10 further comprising the step (d) iterating steps (a) to (c) after a fourth interval

13 A method as claimed in claim 12 wherein said method reiterates said steps (a) and (c) whilst a user visits pages within said Internet site

14 A method as claimed in any previous claim wherein said push content is varied in accordance with the time of access by said user

15 A method as claimed in any previous claim wherein said push content is - 20 - vaπed in accordance with parameters available to the programming or scripting language used in a particular implementation of said method

16 A method as claimed in any previous claim wherein said push content is varied in accordance with a detected IP address of said user