CN111147900B - User interest acquisition system and method applied to television - Google Patents
User interest acquisition system and method applied to television Download PDFInfo
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- CN111147900B CN111147900B CN202010004867.XA CN202010004867A CN111147900B CN 111147900 B CN111147900 B CN 111147900B CN 202010004867 A CN202010004867 A CN 202010004867A CN 111147900 B CN111147900 B CN 111147900B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
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- Multimedia (AREA)
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- General Health & Medical Sciences (AREA)
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Abstract
The application provides a user interest acquisition system and method applied to a television, which are applied to the field of big data processing, and the method comprises the following steps: the chip monitors advertisement access; if monitoring the advertisement access, acquiring the advertisement type, starting timing, instructing the induction crystal board to induce the user, and forming a user image through the real-time imaging component; determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit; integrating the interest attitude and the advertisement type through a data packet integration unit to form advertisement data; the advertisement data is uploaded to a television station server through an uploading unit, so that the effect of determining interesting advertisements or boring advertisements which are interesting to users in common television channels watched by the users is achieved.
Description
Technical Field
The present application relates to the field of big data processing technologies, and in particular, to a system and a method for collecting user interests for a television.
Background
When a user watches the intelligent television, the user often receives the push of the advertisement, because different advertisers correspond to the cooperation with the television stations, the types of the advertisement played by each television station are various, and the advertisement is fixed in the television channel frequently watched by the user;
at present, in order to determine the interesting advertisements or the boring advertisements of the user in the common television channel of the user, the common method is to acquire the currently played advertisements and acquire the watching time of the user through a camera so as to determine the interesting advertisements or the boring advertisements of the user; however, the method for determining whether a user watches television or not and acquiring the television watching time of the user by adopting the camera at present has the following disadvantages:
1. installing a camera on the smart television;
2. the method is only limited to watching television by a single person under an ideal condition, and when a plurality of persons watch television, the persons can watch television and cannot watch television simultaneously, so that the time for judging whether the persons watch television is too long is not beneficial to timing and counting.
Disclosure of Invention
The application aims to provide a user interest acquisition system and method applied to a television for determining interested advertisements or boring advertisements in a common television channel watched by a user.
The application adopts the following technical means for solving the technical problems:
the application provides a user interest acquisition system applied to a television, which comprises a chip, an induction crystal plate, a television station server and an advertiser server;
the chip is provided with a real-time imaging module, the real-time imaging module is connected with the induction crystal board through a wire, the real-time imaging module and the induction crystal board determine advertisement data, and the advertisement data are interesting advertisement data which are interesting for users and boring advertisement data which are boring to the users;
the chip sends advertisement data to a television station server;
and the television station server counts the advertisement data uploaded by each chip to form a data report and sends the data report to an advertiser server.
Furthermore, the induction crystal plate is a semiconductor crystal plate;
the semiconductor crystal plate consists of a semiconductor support, a diffraction wafer and an ohmic contact layer;
the light emitting diodes are distributed on the semiconductor support, the diffraction wafer is arranged on the edge of the semiconductor support at a preset angle, and the ohmic contact layer is arranged on one surface between the semiconductors.
Further, a tubular filter membrane is coated on the ohmic contact layer.
Further, the tubular filter membrane is mixed with a first preset amount of carrot pigment and a second preset amount of chlorophyll b.
Further, sapphire particles are adhered to the gaps of the semiconductor support arranged with the light emitting diodes.
Furthermore, the real-time imaging module is connected with the ohmic contact layer through a wire.
Furthermore, an uploading unit, a judging unit, an advertisement obtaining unit, a timing unit and a data packet integration unit are arranged on the chip;
the uploading unit, the judging unit, the advertisement obtaining unit, the timing unit and the data packet integration unit are connected with each other.
The application also provides a method for collecting the user interest advertisement, which comprises the following steps:
the chip monitors advertisement access;
if monitoring the advertisement access, acquiring the advertisement type, starting timing, instructing the induction crystal board to induce the user, and forming a user image through the real-time imaging component;
determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit;
integrating the interest attitude and the advertisement type through a data packet integration unit to form advertisement data;
and uploading the advertisement data to a television station server through an uploading unit.
Further, the method for sensing the user by the sensing crystal plate comprises the following steps:
after receiving a chip instruction, the light emitting diode emits a first light ray with a specified threshold value along with the current light of the liquid crystal screen, and the first light ray is diffracted by the diffraction wafer;
acquiring second light fed back by the outside through the first light;
filtering the second light through a tubular filter membrane on the ohmic contact layer to obtain third light with colors of red, yellow, orange and yellow-green;
the third light rays are irradiated on the ohmic contact layer to have a photoelectric conversion effect, and a current corresponding to the third light rays is formed on the ohmic contact layer;
and finally, forming an image according to the current of the ohmic contact layer through the real-time imaging module.
Further, the real-time imaging component comprises a micro-current sensing unit and a pattern construction unit, the instruction sensing crystal board senses a user, and the step of forming the user image through the real-time imaging component comprises the following steps:
the micro-current sensing unit senses a current generation point in the ohmic contact layer;
the pattern construction unit constructs a pattern through the induced current generation points to form the user image.
The application provides a user interest acquisition system and method applied to a television, which have the following beneficial effects:
the chip monitors advertisement access; if monitoring the advertisement access, acquiring the advertisement type, starting timing, instructing the induction crystal board to induce the user, and forming a user image through the real-time imaging component; determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit; integrating the interest attitudes and advertisement types through a data packet integration unit to form advertisement data; the advertisement data is uploaded to a television station server through an uploading unit, so that the effect of determining interesting advertisements or boring advertisements which are interesting to the user in the common television channel watched by the user is achieved.
Drawings
Fig. 1 is a block diagram of a user interest acquisition system applied to a television according to the present application;
FIG. 2 is a plan view of a sensing crystal plate of a user interest collection system for a television according to the present application;
FIG. 3 is a side view of the structure of an inductive crystal plate of a user interest collection system for a television according to the present application;
FIG. 4 is a schematic diagram of a diffraction chip for light diffraction in a user interest collection system for a television according to the present application;
FIG. 5 is a schematic diagram of a user interest collection system for a television according to the present application, in which the user interest collection system is a light emitting diode that diffracts light outwards;
FIG. 6 is a schematic diagram of the embodiment of the present invention applied to a TV user interest collection system, which is a schematic diagram of the ohmic contact layer receiving light and the tubular filter membrane filtering light;
fig. 7 is a flowchart illustrating a user interest advertisement collecting method according to the present application.
The implementation, functional features and advantages of the present application will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "comprises," "comprising," and "has" and any variations thereof in the description and claims of this application and in the above-described drawings are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, article, or apparatus. In the claims, the description and the drawings of the specification of the present application, relational terms such as "first" and "second", and the like, may be used solely to distinguish one entity/action/object from another entity/action/object without necessarily requiring or implying any actual such relationship or order between such entities/actions/objects.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the application. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
Referring to fig. 1, a schematic block diagram of a structure of a user interest collecting system applied to a television in an embodiment of the present application is shown;
a user interest acquisition system applied to a television comprises a chip, an induction crystal plate 1, a television station server and an advertiser server;
the chip is provided with a real-time imaging module, the real-time imaging module is connected with the induction crystal board 1 through a wire, the real-time imaging module and the induction crystal board 1 determine advertisement data, and the advertisement data are interesting advertisement data interesting to a user and boring advertisement data boring to the user;
the chip sends the advertising data to the television station server;
and the television station server counts the advertisement data uploaded by each chip to form a data report and issues the data report to the advertiser server.
Referring to fig. 2 and 3, a schematic structural plan view and a schematic side view of the induction crystal plate 1 are shown respectively;
the induction crystal plate 1 is a semiconductor crystal plate;
the semiconductor crystal plate is composed of a semiconductor support, a diffraction wafer 11 and an ohmic contact layer 14;
the light emitting diodes 12 are arranged on a semiconductor support, the diffraction wafer 11 is mounted at a predetermined angle at the edge of the semiconductor support, and the ohmic contact layer 14 is mounted on one surface between the semiconductors.
The diffraction wafer 11 is preferably a scattering prism, and the diffraction wafer 11 is mounted at the edge of the semiconductor support at a preset angle, so that the light emitted by the light emitting diode 12 can be diffracted, and specifically, referring to fig. 4, a schematic diagram of diffraction of the diffraction wafer 11 on the light is shown.
The ohmic contact layer 14 is a current contact layer for photoelectric conversion, which converts light into electricity by a wavelength of light, and is similar to the photoelectric converter in principle, but is not used for power generation, and is used only for forming a current corresponding to an electric charge at a position where the ohmic contact is formed according to a position and a size of the light wavelength after receiving the light wavelength.
The semiconductor crystal plate is provided with a light emitting diode 12 for emitting light, and in addition, the semiconductor support in the semiconductor crystal plate can also achieve the effect of stabilizing the internal structure of the television level.
In one embodiment, the ohmic contact layer 14 is coated with a tubular filter film;
the tubular filter membrane belongs to a kind of biomass membrane, which has excellent heat dissipation and heat conduction properties and filtering properties, and in the scheme of the present application, it is used for filtering light;
mixing a first preset amount of carrot pigment and a second preset amount of chlorophyll b with the tubular filter membrane;
in the solution of the present application, a tubular filter membrane is used to filter all but red and yellow light.
The first preset amount is 95% of the ratio of carrot pigment coated in the tubular filter membrane, and the second preset amount is less than 4.99% of the ratio of chlorophyll b coated in the tubular filter membrane.
Referring to fig. 5 and fig. 6, fig. 5 is a schematic diagram of light diffracted outwards by the light emitting diode 12, and fig. 6 is a schematic diagram of light received by the ohmic contact layer 14 and filtered by the tubular filter membrane;
the principle of light conversion into electricity in this application is:
the light emitting diode 12 emits light, and the light is diffracted by the diffraction wafer 11, so that the chip and the induction crystal plate 1 are arranged inside the smart television of a user, and the light is emitted from the inside of the smart television to the outside;
after the light is emitted to the outside, the light is bound to strike the user with heat energy and disappear;
after the light is emitted to the outside, the light which is not irradiated on the user exists, and the light cannot disappear temporarily;
at this time, the sensing crystal plate 1 starts to sense external light, and mainly receives the light which cannot disappear temporarily;
other light interference conditions may exist, such as sunlight and lamplight, and therefore, the filtering is performed by the tubular filter membrane, and the filtering is performed by the carrot pigment and the chlorophyll b on the tubular filter membrane to filter other light besides red light and yellow light, it should be noted that the light with long wavelength and short frequency of red light and yellow light is the best electricity-forming light of the ohmic contact layer 14, so that the photoelectric conversion process of the ohmic contact layer 14 can be facilitated while filtering light.
In one embodiment, sapphire particles 13 are adhered to the gaps of the semiconductor mount arrangement light emitting diodes 12.
In one embodiment, the real-time imaging module is in line connection with the ohmic contact layer 14.
As can be seen from the above, the ohmic contact layer 14 receives the filtered red light and yellow light, and forms charges at the receiving position according to the wavelength and frequency of the light, and finally the real-time imaging module constructs a user image at the position where the charges are formed by the ohmic contact layer 14;
in one embodiment, the chip is provided with an uploading unit, a judging unit, an advertisement obtaining unit, a timing unit and a data packet integration unit;
the uploading unit, the judging unit, the advertisement obtaining unit, the timing unit and the data packet integration unit are connected with each other.
The uploading unit is used for uploading the advertisement data to a television station server; the judging unit is used for determining whether the user is observing the advertisement according to the user image and determining whether the user is interested in the advertisement in combination with the timing unit; the advertisement obtaining unit is used for obtaining the type of the advertisement which is currently played; the data packet integration unit is used for packaging the favorite data of the user and the advertisement types and finally uploading the favorite data and the advertisement types to a television station server through the uploading unit;
and the television station server performs statistics and finally feeds the statistics back to each advertiser server.
Referring to fig. 7, a schematic flow chart of a user interest advertisement collecting method provided by the present application is shown, where the user interest advertisement collecting method includes:
s1, the chip monitors the advertisement access;
the chip monitors whether the current smart television is playing advertisements.
S2, if monitoring the advertisement access, acquiring the advertisement type, starting timing, instructing the induction crystal plate 1 to induce the user, and forming a user image through the real-time imaging component;
s3, determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit;
s4, integrating interest attitude and advertisement type through a data packet integration unit to form advertisement data;
and S5, uploading the advertisement data to a television station server through an uploading unit.
In one embodiment, when a user opens an application, such as an online video application, the favorite television series of the user is recorded, the series name is written into customer _ like.txt under a data partition, or when the user searches for a star series in a search interface, the star name is written into customer _ like.txt, and then at the moment of pushing an advertisement, for example, when the user does not operate the homepage for a long time or is turned on, an advertisement is pushed by an advertisement. And downloading the corresponding advertisement from the advertisement cloud end to the local library, and pulling one advertisement from the local advertisement library to play when the television needs to play the advertisement.
Because the advertisement service of the cloud is continuously updated, the content in the client _ like.txt is also continuously updated, and the advertisement is continuously updated by the local advertisement library according to the content of the file, different advertisements can be pushed to the user according to time, and the aesthetic fatigue of the user can not be caused.
In one embodiment, taking an Android smart television scheme of a client a as an example, the client a associates a movie application, a music application, and a search application with customer _ like.txt, a user watches a tv series "123" in the movie application, writes a series name into the customer _ like.txt, an advertisement service retrieves the content, transmits the content to a cloud for matching, finds out advertisements of a lead actor x, advertisements of a lead actor y, and the like, records the advertisements, and directly pushes one of the stored advertisements to the user when the client a is turned on for the second time, and pushes another advertisement from an advertisement library to the user when the client a is turned on for the third time.
When a user watches other movie and television plays or listens to the music of a certain star, the content of client _ like.txt is updated, the advertisement.apk retrieves the change, sends data to the advertisement cloud and updates a local advertisement library, and when the advertisement is released, the new advertisement is updated to the user. The local ad library may store 10 ads, with new ads replacing old ones.
In one embodiment, the method for sensing the user of the crystal plate 1 comprises the following steps:
after receiving the chip instruction, the light emitting diode 12 emits a first light with a specified threshold value along with the current light of the liquid crystal screen, and the diffraction wafer 11 diffracts the first light;
acquiring second light fed back by the outside through the first light;
filtering the second light through a tubular filter membrane on the ohmic contact layer 14 to obtain a third light composed of red, yellow, orange and yellow-green colors;
the third light rays strike the ohmic contact layer 14 to have a photoelectric conversion effect, and a current corresponding to the third light rays is formed on the ohmic contact layer 14;
finally, an image is formed according to the current of the ohmic contact layer 14 through a real-time imaging module.
In one embodiment, the real-time imaging component comprises a micro-current sensing unit and a pattern building unit, the step of instructing the sensing crystal plate 1 to sense a user and then forming a user image through the real-time imaging component comprises:
the micro-current sensing unit senses a current generation point in the ohmic contact layer 14;
the pattern construction unit constructs a pattern by the induced current generation points to form a user image.
In summary, the chip monitors advertisement access; if monitoring the advertisement access, acquiring the advertisement type, starting timing, instructing the induction crystal plate 1 to induce the user, and forming a user image through the real-time imaging component; determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit; integrating the interest attitudes and advertisement types through a data packet integration unit to form advertisement data; the advertisement data is uploaded to a television station server through an uploading unit, so that the effect of determining interesting advertisements or boring advertisements which are interesting to users in common television channels watched by the users is achieved.
Although embodiments of the present application have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the application, the scope of which is defined in the appended claims and their equivalents.
Claims (8)
1. A user interest acquisition system applied to a television is characterized by comprising a chip, an induction crystal plate, a television station server and an advertiser server, wherein the induction crystal plate is a semiconductor crystal plate; the semiconductor crystal plate consists of a semiconductor support, a diffraction wafer and an ohmic contact layer; the light emitting diodes are distributed on the semiconductor support, the diffraction wafer is arranged on the edge of the semiconductor support at a preset angle, and the ohmic contact layer is arranged on one surface of the semiconductor support;
the chip is provided with a real-time imaging module, the real-time imaging module is connected with the induction crystal board through a wire, the real-time imaging module and the induction crystal board determine advertisement data, and the advertisement data are interesting advertisement data which are interesting for users and boring advertisement data which are boring to the users;
the chip sends advertisement data to a television station server;
and the television station server counts the advertisement data uploaded by each chip to form a data report and issues the data report to the advertiser server.
2. The user interest collection system for TV set of claim 1, wherein the ohmic contact layer is coated with a tubular filter membrane.
3. The system as claimed in claim 2, wherein the tubular filter membrane is mixed with a first predetermined amount of carotene and a second predetermined amount of chlorophyll.
4. The user interest collection system for TV set as recited in claim 1, wherein sapphire particles are adhered to the gap between said semiconductor support and said LED.
5. The system as claimed in claim 1, wherein the real-time imaging module is connected to the ohmic contact layer via a wire.
6. The system according to any one of claims 1 to 5, wherein the chip is provided with an uploading unit, a determining unit, an advertisement acquiring unit, a timing unit and a data packet integrating unit;
the uploading unit, the judging unit, the advertisement obtaining unit, the timing unit and the data packet integration unit are connected with each other.
7. A method for capturing user interest for a television, comprising:
the chip monitors advertisement access;
if monitoring the advertisement access, acquiring the advertisement type, starting timing, indicating the induction crystal board to induce the user, and forming a user image through the real-time imaging component;
determining the interest attitude of the user for the current advertisement type according to the timing unit and the judging unit;
integrating the interest attitude and the advertisement type through a data packet integration unit to form advertisement data;
uploading the advertisement data to a television station server through an uploading unit;
the method for sensing the user by the sensing crystal plate comprises the following steps:
after receiving a chip instruction, the light emitting diode emits a first light ray with a specified threshold value along with the current light of the liquid crystal screen, and the diffraction is carried out by the diffraction wafer;
acquiring second light fed back by the outside through the first light;
filtering the second light through a tubular filter membrane on the ohmic contact layer to obtain third light with colors of red, yellow, orange and yellow-green;
the third light rays are irradiated on the ohmic contact layer to have a photoelectric conversion effect, and a current corresponding to the third light rays is formed on the ohmic contact layer;
and finally, forming an image according to the current of the ohmic contact layer through the real-time imaging module.
8. The method as claimed in claim 7, wherein the real-time imaging module comprises a micro-current sensing unit and a pattern building unit, the step of sensing the user by the indication sensing crystal plate and forming the user image by the real-time imaging module comprises:
the micro-current sensing unit senses a current generation point in the ohmic contact layer;
the pattern construction unit constructs a pattern through the induced current generation points to form the user image.
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| US10490583B2 (en) * | 2015-08-13 | 2019-11-26 | China Wafer Level Csp Co., Ltd. | Packaging structure and packaging method |
| CN109407844A (en) * | 2018-10-24 | 2019-03-01 | 有份儿智慧科技股份有限公司 | With the method for kinergety principle combination photon chip transmission information |
| CN110010061A (en) * | 2019-03-27 | 2019-07-12 | 武汉华星光电半导体显示技术有限公司 | Display device and its manufacturing method |
| CN110533448A (en) * | 2019-06-18 | 2019-12-03 | 平安科技（深圳）有限公司 | Data push method, system and computer equipment based on micro- expression |
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| CN103325316A (en) * | 2012-03-20 | 2013-09-25 | 张保全 | High-definition LED autostereoscopic display screen |
| CN105741718A (en) * | 2016-03-24 | 2016-07-06 | 北京良业环境技术有限公司 | LED pixel screen system having feedback function |
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