CN106658161B - Set top box information pushing method based on connection relation and set top box - Google Patents
Set top box information pushing method based on connection relation and set top box Download PDFInfo
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- 238000000034 method Methods 0.000 title claims abstract description 28
- 238000004891 communication Methods 0.000 claims abstract description 32
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- 238000011161 development Methods 0.000 description 4
- 238000004590 computer program Methods 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
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Abstract
The invention discloses a set top box information pushing method based on a connection relation and a set top box. The method comprises the following steps: acquiring position information of a user terminal which establishes communication connection with a set top box; storing the position information of the user terminal; receiving hotspot information issued by a server; determining whether the position information contained in the hotspot information is matched with the position information of the user terminal; and if the position information contained in the hotspot information is matched with the position information of the user terminal, pushing the hotspot information to the user terminal. According to the invention, the hotspot information which is interested by people watching the television currently can be pushed to the people through the set top box, so that the user can perceive well.
Description
Technical Field
The invention relates to the field of communication, in particular to a set top box information pushing method based on a connection relation and a set top box.
Background
With the development of broadband and video technologies, more and more home users use set-top boxes to watch videos, shop, study, games, and video calls. The development of services such as communication, entertainment, education, life and the like based on the set top box is also a development target of various manufacturers in the industry. Information push based on the set top box is a hot function, and the function is to push information such as characters, sound, videos and the like to a user at proper time when the user experiences services on the set top box. Through the information pushing function, the user can know the interesting useful information, and a manufacturer can push the contents such as advertisements, reminders, suggestions and the like to the target user in a targeted mode.
The key point for measuring the effectiveness of information pushing is the correlation between information and a user, how to push information required by the user to the user, and how to shield information which is not concerned/interested by the user, which is a main research direction in the industry.
At present, push information sent by a set top box server to each set top box is completely the same, and information which is interested in the push information cannot be recommended according to personal requirements of users of the set top boxes; or even if customized push can be performed according to each set-top box, push cannot be flexibly performed for the current watching user of the set-top box.
Disclosure of Invention
The invention provides a set top box information pushing method based on a connection relation and a set top box, which are used for pushing information according to user requirements.
According to an aspect of the embodiments of the present invention, a method for pushing information of a set top box based on a connection relationship is provided, including: acquiring position information of a user terminal which establishes communication connection with a set top box; storing the position information of the user terminal; receiving hotspot information issued by a server; determining whether the position information contained in the hotspot information is matched with the position information of the user terminal; and if the position information contained in the hotspot information is matched with the position information of the user terminal, pushing the hotspot information to the user terminal.
Further, the method further comprises: if the position information contained in the hotspot information is matched with the position information of the user terminal, a push strategy is executed; the step of pushing the hotspot information to the user terminal comprises the following steps: and pushing the hotspot information to the user terminal according to the pushing strategy.
Further, the location information of the user terminal includes current location information and historical location information of the user terminal.
Further, the location information of the user terminal includes location information of satellite positioning or location information of positioning by a base station and a WLAN positioning.
Further, the set top box information pushing method based on the connection relationship further includes: acquiring and storing label information of a user terminal; determining whether the tag information contained in the hotspot information is matched with the tag information of the user terminal; and judging whether to execute a push strategy or not by combining the position information and the label information of the user terminal.
Further, the tag information of the user terminal includes tag information of a content category in which the user is interested, user age group information, and user gender information.
Further, the hotspot information includes location information, classification information, hotspot content, information level weight information, and hotspot life cycle information.
Further, the push strategy includes push timing, push times, push modes, push frequency, push position, user side strategy set by the user and server side strategy set by the server.
Further, when a plurality of user terminals establish communication connection with the set top box in sequence, historical position information of the user terminals is obtained, and whether to execute a push strategy is judged according to whether the historical position information of the user terminals is matched with the position information contained in the hotspot information.
According to an aspect of an embodiment of the present invention, there is provided a set top box including: the communication interface is used for acquiring the position information of a user terminal which establishes communication connection with the set top box; a memory for storing location information of the user terminal; the communication interface is also used for receiving hotspot information sent by the server, and the hotspot information comprises position information; the processor is used for determining whether the position information contained in the hotspot information is matched with the position information of the user terminal; and the method is also used for pushing the hotspot information to the user terminal under the condition that the position information contained in the hotspot information is matched with the position information of the user terminal.
According to the set top box information pushing method based on the connection relation and the set top box, hotspot information which is interested by people watching television can be accurately pushed to the people watching television.
Drawings
Other features, objects and advantages of the invention will become apparent from the following detailed description of non-limiting embodiments with reference to the accompanying drawings in which like or similar reference characters refer to the same or similar parts.
Fig. 1 is a block diagram of a set-top box information push system according to an embodiment of the present invention.
Fig. 2 is a flowchart of a method for pushing information of a set-top box based on a connection relationship according to an embodiment of the present invention.
Detailed Description
Features and exemplary embodiments of various aspects of the present invention will be described in detail below. In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. It will be apparent, however, to one skilled in the art that the present invention may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present invention by illustrating examples of the present invention. The present invention is in no way limited to any specific configuration and algorithm set forth below, but rather covers any modification, replacement or improvement of elements, components or algorithms without departing from the spirit of the invention. In the drawings and the following description, well-known structures and techniques are not shown in order to avoid unnecessarily obscuring the present invention.
Fig. 1 is a block diagram of a set-top box information push system according to an embodiment of the present invention. The set top box information pushing system comprises a home internal network end 1 and a server end 2. The home network 1 may include a set-top box 3, a user terminal 4, and other terminals with positioning functions in the home, which are connected via a home lan to exchange information. The user terminal 4 may include, for example, a cellular phone, and other terminals connected through an in-home lan for exchanging information and having a positioning function. A location updating module 5 and a location collecting and storing module 6 may be provided in the user terminal 4. A position obtaining module 7, a push execution module 8 and a push interface module 9 are arranged in the set-top box 3.
The server 2 includes a hotspot information management module 10, a push policy management module 11, and an interface module 12. The hotspot information management module 10 can manage hotspot information, where the hotspot information is information that needs to be pushed. Specifically, the hotspot information includes location information, classification information, hotspot content, rank weight of the information, and a life cycle of the hotspot. The push policy management module 11 can manage push policies, where the push policies include push timing, push times, push modes, push frequencies, push positions, and the like, and include user-side policies set by the user and server-side policies set by the server, and a combination of these variables forms a push policy.
By adopting the set top box information pushing system, a set top box information pushing method can be realized. Fig. 2 is a method 100 for pushing information of a set-top box based on a connection relationship according to an embodiment of the present invention. The method 100 may include the following steps S1 to S5.
S1, obtaining the position information of the user terminal 4 which establishes communication connection with the set-top box 3;
s2, storing the location information of the user terminal 4;
s3, receiving hotspot information sent by the server 2, where the hotspot information includes location information;
s4, determining whether the location information included in the hotspot information matches the location information of the user terminal stored in the set-top box 3;
and S5, if the position information contained in the hotspot information is matched with the position information of the user terminal stored in the set-top box, pushing the hotspot information to the user terminal.
In an example, when it is determined that the location information included in the hotspot information matches the location information of the user terminal stored in the set top box, a push policy may be further executed, and the step S5 may be specifically implemented to push the hotspot information to the user terminal according to the push policy.
In addition, when a plurality of user terminals 4 establish communication connection with the set-top box 3 in sequence, the set-top box 3 acquires the position information of each user terminal 4, and judges whether to execute a push strategy according to the matching judgment result of the position information of the plurality of user terminals 4 and the hotspot information. If some user terminals 4 in the plurality of user terminals 4 disconnect the communication connection with the set-top box 3, the relevant content corresponding to the disconnected user terminals is not presented on the television.
The embodiment of the invention also provides a set top box which comprises a communication interface, a memory and a processor. The communication interface is used for acquiring the position information of the user terminal which establishes communication connection with the set-top box. And the memory is used for storing the position information of the user terminal. The communication interface is further used for receiving hotspot information sent by the server, and the hotspot information comprises position information. The processor is used for determining whether the position information contained in the hotspot information is matched with the position information of the user terminal; and the method is also used for pushing the hotspot information to the user terminal under the condition that the position information contained in the hotspot information is matched with the position information of the user terminal.
The set-top box information pushing method and the set-top box according to the embodiments of the present invention are described in detail below with specific embodiments. In the first embodiment, the location information of the user terminal will be described as an example.
First embodiment
When the set-top box 3 is turned on, the position information of the user terminal 4 such as a mobile phone and the like which establish communication connection with the set-top box 3 in the local area network is checked and stored. The location information of the user terminal 4 includes location information of a mobile phone terminal or other terminals with a positioning function, and includes current location information and historical location information. The location information of the user terminal includes both the location information of satellite positioning and the location information of various positioning modes such as base station positioning (LBS) and WLAN positioning. In addition, if an application program (APP) which is associated with the set top box 3 and can wake up the user regularly and push related information of the set top box is installed on the user terminal 4, the APP acquires the current position information of the user when waking up the user and stores the acquired position information in the APP server, and the position information which is most frequently located by the user and is obtained by processing the position information history record stored in the APP server can also be used as the position information of the user. When the user terminal 4 and the set-top box 3 are in the same local area network, the position obtaining module 7 in the set-top box 3 obtains and stores the position information of the user terminal 4 from the position updating module 5 on the user terminal 4. The following list 1 is used for management when managing the position information in the set-top box 3. The list is updated when a user terminal 4 with a different device identification establishes a communication connection with the set-top box 3.
TABLE 1
When a user interactively watches videos with the set-top box 3, the server 2 issues related contents such as videos to the set-top box 3, and meanwhile, hot information and a pushing strategy contained in the pushed videos are issued. The set-top box 3 stores the received push strategy and then extracts the hotspot information contained in the video while providing the basic video service.
The set-top box 3 determines whether the position information contained in the hotspot information is matched with the position information of the user terminal 4 which is stored in the set-top box 3 and is currently in communication connection with the set-top box 3 through the push execution module 8, and when the two position information are matched, the requirement of a push strategy is considered to be met, so that information push is initiated.
When determining whether the two pieces of location information are matched, comparing the longitude and latitude in the location information of the user terminal stored in the set top box 3 with the longitude and latitude or the radius in the hotspot information, and if the longitude and latitude in the location information of the user terminal 4 falls within the longitude and latitude range in the hotspot information, considering that the two pieces of location information are matched to meet the requirement of a push strategy; or more complex location comparison strategies and digital map information can be prestored in the set-top box 3, and longitude and latitude in the location information stored in the set-top box 3 are matched with regional information in hotspot information, such as Nanjing city and certain street information, so as to judge whether the requirement of the push strategy is met.
If the two position information are matched with each other, the push interface module 9 on the set-top box 3 receives the push execution instruction, and presents the pushed information on the television according to the requirement of the push strategy.
When a plurality of user terminals 4 establish communication connection with the set-top box 3 in sequence, the set-top box 3 acquires historical position information of each user terminal 4, and judges whether to execute pushing according to a matching judgment result of the position information of the plurality of user terminals 4 and hotspot information of pushed contents. If some user terminals 4 in the plurality of user terminals 4 disconnect the communication connection with the set-top box 3, the relevant content at the corresponding positions of the disconnected user terminals is not presented on the television.
In this embodiment, in a large amount of push information pushed by the server 2, the set-top box 3 can present relevant pushed hotspot information on a television in combination with the position information of the user terminal 4 currently establishing communication connection with the set-top box 3, on one hand, the current position can be accurately obtained for pushing by a user, on the other hand, pushing can also be flexibly performed according to historical position information of the user, and information which is not interested by some users is relatively shielded, so that the user perception is better. In addition, since the set-top box 3 can filter the push information locally based on the location information, the server 2 only needs to add hot spot information to the push information uniformly without other improvements.
Second embodiment
Similar to the first embodiment, in the second embodiment, the hot spot information of the hot spot content pushed by the server includes other tag information besides the location information, so that the set-top box can filter the locally acquired tag information of the user in real time to obtain the related push information, and the specific manner is as follows:
after the set-top box 3 is started, the tag information on the user terminal 4, such as a mobile phone and the like which establish communication connection with the set-top box 3 in the local area network, is checked and stored in the local of the set-top box 3. The tag information can be tag information of content categories in which the user is interested, such as food, shopping, games, sports health and the like; a user age group; user gender, etc.
When the user interactively watches the video with the set-top box 3, the server 2 issues related contents such as the video and the like to the set-top box 3, and simultaneously issues the pushed hotspot information and the pushing strategy. The set-top box 3 stores the received push strategy and then extracts the hotspot information contained in the video while providing the basic video service.
The set-top box 3 determines, through the push execution module 8, whether the tag information contained in the hotspot information matches the tag information of the user terminal 4 currently establishing communication connection with the set-top box 3, that is, whether the requirement of the push policy is satisfied, and if the two tag information match, the requirement of the push policy is considered to be satisfied, thereby initiating information push.
If the two pieces of tag information are matched with each other, the push interface module 9 on the set-top box 3 receives the push execution instruction, and presents the pushed information on the television according to the requirement of the push strategy.
When a plurality of user terminals 4 establish communication connection with the set-top box 3 in sequence, the set-top box 3 acquires the tag information of each user terminal 4, and judges whether to execute push according to the matching judgment result of the tag information of the plurality of user terminals 4 and the hotspot information of the push content. If some user terminals 4 in the plurality of user terminals 4 disconnect the communication connection with the set-top box 3, the related content of the label corresponding to the disconnected user terminals is not presented on the television.
The embodiment of the invention also provides a storage medium. The storage medium may include, but is not limited to: a flash disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic or optical disk. Other storage mediums that come with the development of technology may also implement the present embodiments.
The storage medium in the present embodiment stores a computer program or a software program for executing: the set top box information pushing method based on the connection relation comprises the following steps: acquiring position information of a user terminal which establishes communication connection with a set top box; storing the position information of the user terminal; receiving hotspot information and a pushing strategy issued by a server; determining whether the position information contained in the hotspot information is matched with the position information of the user terminal stored in the set-top box; and if the position information contained in the hotspot information is matched with the position information of the user terminal stored in the set-top box, executing a push strategy.
As an alternative embodiment, the location information of the user terminal comprises current location information and historical location information of the user terminal.
As an optional implementation, the location information of the user terminal includes location information of satellite positioning or location information of positioning by a base station and a WLAN positioning mode.
As an optional implementation, the tag information of the user terminal is acquired and stored; determining whether the tag information contained in the hotspot information is matched with the tag information of the user terminal stored in the set-top box; and judging whether to execute a push strategy or not by combining the position information and the label information of the user terminal.
As an optional embodiment, the tag information of the user terminal includes tag information of a content category in which the user is interested, user age group information, and user gender information.
As an optional implementation manner, the hotspot information includes location information of the hotspot, classification information, hotspot content, rank weight information of the information, and life cycle information of the hotspot.
As an optional implementation manner, the push policy includes push timing, push times, push manner, push frequency, push presentation position, user side policy set by the user and server side policy set by the server.
As an optional implementation manner, when a plurality of user terminals successively establish communication connection with the set-top box, the set-top box acquires historical position information of each user terminal, and determines whether to execute a push policy according to whether the historical position information of the plurality of user terminals is matched with the hotspot information.
The storage medium may also store data used or generated during execution of the computer program or software program.
The storage medium may serve only as a storage medium, and the execution of the computer program or software program may be realized by the processor. Optionally, in this embodiment, the storage medium may be configured to store program codes executed by the solutions provided in the foregoing embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The present invention may be embodied in other specific forms without departing from its spirit or essential characteristics. For example, the algorithms described in the specific embodiments may be modified without departing from the basic spirit of the invention. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein.
Claims (9)
1. A set top box information pushing method based on connection relation includes:
acquiring position information of a user terminal which establishes communication connection with a set top box;
storing the position information of the user terminal;
receiving a plurality of hot spot information sent by a server, wherein the plurality of hot spot information comprises position information;
determining whether the position information contained in the plurality of hot spot information is matched with the position information of the user terminal;
if the position information contained in the hotspot information is matched with the position information of the user terminal, the hotspot information is pushed to the user terminal;
the position information of the user terminal comprises the current position information and the historical position information of the user terminal and the position information which is obtained according to the stored position information historical record and is most frequently located by the user;
and if the longitude and latitude in the position information of the user terminal falls within the longitude and latitude range in the hotspot information, matching the position information contained in the hotspot information with the position information of the user terminal.
2. The method of claim 1, further comprising:
if the position information contained in the hotspot information is matched with the position information of the user terminal, a push strategy is executed;
the step of pushing the hotspot information to the user terminal comprises:
and pushing the hotspot information to the user terminal according to the pushing strategy.
3. The method according to claim 1, wherein the location information of the user terminal comprises location information of satellite positioning or location information of positioning by base station positioning or WLAN positioning.
4. The method of claim 2, further comprising:
acquiring and storing label information of the user terminal;
determining whether the tag information contained in the hotspot information is matched with the tag information of the user terminal;
and judging whether to execute the push strategy or not by combining the position information and the label information of the user terminal.
5. The method according to claim 4, wherein the tag information of the user terminal comprises tag information of a content category in which the user is interested, user age group information, and user gender information.
6. The method according to any one of claims 1-5, wherein the hotspot information comprises location information of the hotspot, classification information, hotspot content, rank weight information of the information, and lifecycle information of the hotspot.
7. The method according to claim 2, wherein the push policies include timing, number, mode, frequency and presence location of push, user-side policy set by user himself, and server-side policy set by the server.
8. The method according to claim 2, wherein when a plurality of user terminals establish communication connection with the set-top box in sequence, the set-top box acquires historical location information of the plurality of user terminals, and determines whether to execute the push policy according to whether the historical location information of the plurality of user terminals is matched with location information included in the hotspot information.
9. A set-top box comprising:
the communication interface is used for acquiring the position information of a user terminal which establishes communication connection with the set top box;
a memory for storing location information of the user terminal;
the communication interface is further configured to receive hotspot information issued by a server, where the hotspot information includes location information;
the processor is used for determining whether the position information contained in the hotspot information is matched with the position information of the user terminal; the mobile terminal is further used for pushing the hotspot information to the user terminal under the condition that the position information contained in the hotspot information is matched with the position information of the user terminal;
the position information of the user terminal comprises the current position information and the historical position information of the user terminal and the position information which is obtained according to the stored position information historical record and is most frequently located by the user;
and if the longitude and latitude in the position information of the user terminal falls within the longitude and latitude range in the hotspot information, matching the position information contained in the hotspot information with the position information of the user terminal.
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| EP3628128A4 (en) * | 2017-07-07 | 2020-09-30 | ARRIS Enterprises LLC | Recommending audiovisual content items to subscriber based on locations visited by subscriber |
| CN107749996A (en) * | 2017-09-29 | 2018-03-02 | 上海掌门科技有限公司 | A kind of method and apparatus for being used to push main broadcaster's information to user |
| CN109618231B (en) * | 2018-11-15 | 2021-07-27 | 深圳市酷开网络科技股份有限公司 | Movie content recommendation method and system based on cold start |
| CN113902596B (en) * | 2021-09-17 | 2022-06-14 | 广州认真教育科技有限公司 | Post-class service method and system using information matching |
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| CN105828094A (en) * | 2015-01-05 | 2016-08-03 | Tcl集团股份有限公司 | Private cloud system based on smart TV and implementation method thereof |
| CN106034163A (en) * | 2015-03-20 | 2016-10-19 | 中兴通讯股份有限公司 | Resource information pushing method and device |
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