CN106204168A - Commodity barrage display system, unit and method - Google Patents
Commodity barrage display system, unit and method Download PDFInfo
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- CN106204168A CN106204168A CN201610807874.7A CN201610807874A CN106204168A CN 106204168 A CN106204168 A CN 106204168A CN 201610807874 A CN201610807874 A CN 201610807874A CN 106204168 A CN106204168 A CN 106204168A
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- 238000000034 method Methods 0.000 title claims abstract description 33
- 239000013065 commercial product Substances 0.000 description 21
- 238000010586 diagram Methods 0.000 description 18
- 230000006870 function Effects 0.000 description 5
- 238000004590 computer program Methods 0.000 description 4
- 230000000875 corresponding effect Effects 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 230000002596 correlated effect Effects 0.000 description 1
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- 230000003993 interaction Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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Abstract
The open a kind of commodity barrage display system of the present invention, unit and method.This system includes: service end, obtains the instruction playing barrage, comprises merchandise news in wherein said instruction, generates the barrage comprising merchandise news according to the merchandise news in described instruction, the barrage of described generation is sent to client；Client, receives the barrage comprising merchandise news that described service end sends, and video area or chat area in setting application program show described barrage.The scheme that the present invention provides, provides a kind of new commodity display way of promotion for user and businessman, promotes user's purchase experiences.
Description
Technical Field
The invention relates to the technical field of mobile internet, in particular to a commodity bullet screen display system, equipment, a device and a method.
Background
With the continuous development of internet application, more and more people become a family of online shopping, various shopping can be completed at home through the internet basically without going out, and particularly with the development of mobile internet, a plurality of users can complete shopping by directly using mobile terminals.
Currently, in the playing process of various videos, a bullet screen also appears. The bullet screen is generally a bullet screen in a video, comments are made to fly from one end to the other end on a screen, and when a large number of comments fly from the screen, the picture effect is similar to that of a bullet screen in a flying shooting game. At present, the bullet screen in the video is mainly a message in a subtitle form, the character of the message is directly covered on a screen for playing the video, and the position and the time can be freely set by a user in a network.
However, the application scene of the existing barrage is single, generally appears in the video playing process, and an application scheme combining the barrage and shopping does not appear at present.
Disclosure of Invention
In order to solve the technical problems, the invention provides a commodity bullet screen display system, equipment, a device and a method, which provide a new commodity display popularization mode for users and merchants and improve the shopping experience of the users.
According to an aspect of the present invention, there is provided a commercial product bullet screen display system, including:
the server side acquires an instruction for playing the bullet screen, wherein the instruction comprises commodity information, generates the bullet screen comprising the commodity information according to the commodity information in the instruction, and sends the generated bullet screen to the client side;
and the client receives the barrage containing the commodity information sent by the server and displays the barrage in a video area or a chat area in a set application program.
According to another aspect of the present invention, there is provided a server device, including: a memory and a processor;
the memory stores the bullet screen generated by the processor;
the processor acquires an instruction for playing the bullet screen, wherein the instruction comprises commodity information, generates the bullet screen comprising the commodity information according to the commodity information in the instruction, sends the generated bullet screen to the client, and the client displays the bullet screen in a video area or a chat area in a set application program.
According to another aspect of the present invention, there is provided a client device comprising: the device comprises a memory, a display screen and a processor;
the memory stores the bullet screen received by the processor;
the processor receives the barrage containing the commodity information sent by the server, and displays the barrage in a video area or a chat area in a set application program through the display screen.
According to another aspect of the present invention, there is provided a commercial product bullet screen display device, including:
the instruction acquisition module is used for acquiring an instruction for playing the bullet screen, wherein the instruction comprises commodity information;
the bullet screen generating module is used for generating a bullet screen containing commodity information according to the commodity information in the instruction acquired by the instruction acquiring module;
and the sending module is used for sending the bullet screen generated by the bullet screen generating module to the client, and the client displays the bullet screen in a video area or a chat area in a set application program.
Optionally, the sending module sends the generated barrage to all clients participating in a live broadcast room or a chat room or a designated client.
Optionally, the bullet screen generating module generates bullet screens in different display forms including the commodity information according to the commodity information in the instruction and different application program features, where the bullet screens include at least one of the following contents: text, pictures, or animations.
Optionally, the apparatus further comprises:
the analysis module is used for analyzing the preference characteristics of the user to which the client belongs according to the video watching record or the chatting record of the client in the set application program;
and the sending module sends the generated different barrages to different clients according to the favorite features of the user to which the client belongs, which are obtained by the analysis of the analysis module.
Optionally, the apparatus further comprises:
and the association module is used for configuring the bullet screen generated by the bullet screen generation module to be associated with the commodity shopping page so as to display the associated commodity shopping page after the bullet screen is clicked.
According to another aspect of the present invention, there is provided a commercial product bullet screen display device, including:
the bullet screen receiving module is used for receiving a bullet screen containing commodity information sent by the server;
and the display module is used for displaying the bullet screen in a video area or a chat area in a set application program.
Optionally, the display module displays the bullet screen in a video area located in a live broadcast room of a live broadcast application program, or in a chat area located in a chat room of a chat application program.
Optionally, the display module displays a bullet screen containing animation in a video area or a chat area in a set application program under the condition that the screen is a vertical screen; or, in the case of a landscape screen, a bullet screen without animation is displayed in a video area or a chat area in the setting application.
Optionally, the display module displays a commodity shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
According to another aspect of the present invention, there is provided a commercial product bullet screen display method, including:
acquiring an instruction for playing the bullet screen, wherein the instruction comprises commodity information;
generating a bullet screen containing commodity information according to the commodity information in the instruction;
and sending the generated barrage to a client, and displaying the barrage in a video area or a chat area in a set application program by the client.
Optionally, the sending the generated barrage to the client includes:
and sending the generated barrage to all clients participating in a live broadcast room or a chat room or a designated client.
Optionally, the generating a bullet screen containing the commodity information according to the commodity information in the instruction includes:
generating barrage containing different display forms of the commodity information according to the commodity information and different application program characteristics in the instruction, wherein the barrage contains at least one of the following contents: text, pictures, or animations.
Optionally, the sending the generated barrage to the client includes:
according to the favorite features of the user to which the client belongs, different generated barrages are sent to different clients; the preference characteristics of the user to which the client belongs are obtained by analyzing the video watching record or the chatting record of the client in a set application program.
Optionally, the generated barrage is configured to be associated with a commodity shopping page, and the associated commodity shopping page is displayed after the barrage is clicked.
According to another aspect of the present invention, there is provided a commercial product bullet screen display method, including:
receiving a bullet screen containing commodity information sent by a server;
and displaying the bullet screen in a video area or a chat area in a set application program.
Optionally, the video area is located in a live broadcast room of a live broadcast application program, and the chat area is located in a chat room of a chat application program.
Optionally, the displaying the barrage in a video area or a chat area in a set application includes:
under the condition that the screen is a vertical screen, displaying a bullet screen containing animation in a video area or a chat area in a set application program; or,
in the case of a landscape screen, a bullet screen without animation is displayed in a video area or a chat area in a setting application.
Optionally, the method further includes:
displaying a commodity shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
It can be found that according to the technical scheme of the embodiment of the invention, the bullet screen containing the commodity information can be generated according to the commodity information in the instruction for playing the bullet screen, then the generated bullet screen is sent to the client, and the bullet screen is displayed in the video area or the chat area in the set application program by the client, so that the bullet screen containing the commodity information is displayed by fully utilizing the application program related to the video or the chat, the combination of the bullet screen and the commodity introduction is realized, shopping is promoted through the bullet screen, a new commodity display popularization mode is provided for users and merchants, and the shopping experience of the users is improved.
Further, the embodiment of the present invention may send the generated barrage to all clients participating in a live broadcast room or a chat room or to a specific client, that is, may send the barrage for a specific target group.
Further, the embodiment of the present invention may generate barrage including commodity information in different presentation forms according to the commodity information and different application program features in the instruction, where the barrage includes at least one of the following contents: characters, pictures or animations, namely different barrages can be generated by combining different characteristics of application programs.
Furthermore, the embodiment of the invention can send different generated barrages to different clients according to the favorite features of the users to which the clients belong, thereby realizing each accurate barrage push.
Furthermore, the generated barrage can be configured to be associated with the commodity shopping page, and the associated commodity shopping page is displayed after the barrage is clicked, so that the user can complete shopping more conveniently.
Drawings
The above and other objects, features and advantages of the present disclosure will become more apparent by describing in greater detail exemplary embodiments thereof with reference to the attached drawings, in which like reference numerals generally represent like parts throughout.
FIG. 1 is a schematic block diagram of a merchandise barrage display system according to one embodiment of the present invention;
FIG. 2 is a schematic block diagram of a server device according to one embodiment of the present invention;
FIG. 3 is a schematic block diagram of a client device according to one embodiment of the present invention;
FIG. 4 is a schematic block diagram of a merchandise barrage display device in accordance with one embodiment of the present invention;
FIG. 5 is another schematic block diagram of a merchandise barrage display device in accordance with an embodiment of the present invention;
FIG. 6 is another schematic block diagram of a merchandise barrage display device in accordance with an embodiment of the present invention;
FIG. 7 is a schematic flow chart diagram of a merchandise barrage display method in accordance with one embodiment of the present invention;
FIG. 8 is another schematic flow chart diagram of a merchandise barrage display method in accordance with one embodiment of the present invention;
fig. 9 is another schematic flowchart of a merchandise barrage display method according to an embodiment of the invention.
Detailed Description
Preferred embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While the preferred embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The invention provides a commodity bullet screen display system, which provides a new commodity display popularization mode for users and merchants and improves the shopping experience of the users.
In the embodiment of the invention, the directly recommended commodities can drift through in the video area or the chat area in a bullet screen mode, and a user can shop by clicking, so that the shopping requirements of audiences are facilitated, the shopping experience is improved, and a new way is provided for popularization of merchants.
The technical solutions of the embodiments of the present invention are described in detail below with reference to the accompanying drawings.
Fig. 1 is a schematic block diagram of a merchandise barrage display system according to an embodiment of the present invention.
As shown in fig. 1, in a commercial product bullet screen display system, comprising: a server 11 and a client 12.
The server 11 acquires an instruction for playing the bullet screen, wherein the instruction includes the commodity information, generates the bullet screen including the commodity information according to the commodity information in the instruction, and sends the generated bullet screen to the client 12.
And the client 12 receives the barrage containing the commodity information sent by the server 11, and displays the barrage in a video area or a chat area in a set application program.
Fig. 2 is a schematic block diagram of a server device according to an embodiment of the present invention.
As shown in fig. 2, a server device 20 includes: a memory 21 and a processor 22;
the memory 21 stores the bullet screen generated by the processor 22.
The processor 22 obtains an instruction for playing the bullet screen, wherein the instruction includes the commodity information, generates the bullet screen including the commodity information according to the commodity information in the instruction, sends the generated bullet screen to the client, and the client displays the bullet screen in a video area or a chat area in a set application program.
Fig. 3 is a schematic block diagram of a client device according to an embodiment of the present invention.
As shown in fig. 3, in a client device 30, there are included: a memory 31, a display screen 32 and a processor 33;
the memory 31 stores the bullet screen received by the processor 32.
The processor 33 receives the barrage containing the commodity information sent by the server, and displays the barrage in a video area or a chat area in a set application program through the display screen 32.
The processor 22 or the processor 33 in the above apparatus may be provided as a separate device structure, which may be referred to as a commercial product bullet screen display device, and the commercial product bullet screen display device may include a plurality of sub-modules, and the structure of the commercial product bullet screen display device will be described in detail with reference to fig. 4 to 6.
Fig. 4 is a schematic block diagram of a commercial product bullet screen display device according to an embodiment of the present invention.
As shown in fig. 4, a commercial product bullet screen display device 40 includes: the system comprises an instruction acquisition module 41, a bullet screen generation module 42 and a sending module 43.
And the instruction obtaining module 41 is configured to obtain an instruction for playing the bullet screen, where the instruction includes commodity information.
And a bullet screen generating module 42, configured to generate a bullet screen including the commodity information according to the commodity information in the instruction acquired by the instruction acquiring module 41.
A sending module 43, configured to send the bullet screen generated by the bullet screen generating module 42 to the client, and the client displays the bullet screen in a video area or a chat area in a set application.
According to the technical scheme of the embodiment of the invention, the bullet screen containing the commodity information can be generated according to the commodity information in the instruction for playing the bullet screen, then the generated bullet screen is sent to the client, and the bullet screen is displayed in the video area or the chat area in the set application program by the client, so that the bullet screen containing the commodity information is displayed by fully utilizing the application program related to the video or the chat, the combination of the bullet screen and the commodity introduction is realized, shopping is promoted through the bullet screen, a new commodity display popularization mode is provided for users and merchants, and the shopping experience of the users is improved.
FIG. 5 is another schematic block diagram of a merchandise barrage display device in accordance with an embodiment of the present invention;
as shown in fig. 5, a commercial product bullet screen display device 40 includes: the system comprises an instruction acquisition module 41, a bullet screen generation module 42, a sending module 43, an analysis module 44 and an association module 45.
The functions of the instruction obtaining module 41, the bullet screen generating module 42, and the sending module 43 can be seen in fig. 4.
Wherein, the sending module 43 sends the generated barrage to all or a designated client participating in the live room or the chat room.
The bullet screen generating module 42 generates bullet screens containing commodity information in different display forms according to the commodity information and different application program features in the instruction, where the bullet screens contain at least one of the following contents: text, pictures, or animations.
The analysis module 44 is configured to analyze the favorite features of the user to which the client belongs according to the video viewing record or the chat record of the client in the set application program; the sending module 43 sends different generated barrages to different clients according to the favorite features of the user to which the client belongs, which are obtained by the analysis of the analyzing module 44.
And an associating module 45, configured to configure the bullet screen generated by the bullet screen generating module 42 to be associated with the commodity shopping page, so that the associated commodity shopping page is displayed after the bullet screen is clicked.
Fig. 6 is another schematic block diagram of a merchandise pop-up display device according to an embodiment of the present invention.
As shown in fig. 6, a commercial product bullet screen display device 60 includes: bullet screen receiving module 61, display module 62.
And the bullet screen receiving module 61 is used for receiving the bullet screen containing the commodity information sent by the server.
And the display module 62 is configured to display the bullet screen in a video area or a chat area in the setting application program.
The display module 62 displays the barrage in a video area located in a live room of a live application program or a chat area located in a chat room of a chat application program.
The display module 62 displays a bullet screen containing animation in a video area or a chat area in a set application program under the condition that the screen is a vertical screen; or, in the case of a landscape screen, a bullet screen without animation is displayed in a video area or a chat area in the setting application.
Wherein the display module 62 displays the item shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
The above detailed description describes a commercial product bullet screen display system, device and apparatus of the present invention, and the following description describes a commercial product bullet screen display method corresponding to the present invention.
Fig. 7 is a schematic flowchart of a commercial product bullet screen display method according to an embodiment of the present invention.
As shown in fig. 7, the method is applied to a server, and includes:
in step 701, an instruction for playing a bullet screen is obtained, where the instruction includes commodity information.
In step 702, a bullet screen containing the commodity information is generated according to the commodity information in the command.
In step 703, the generated barrage is sent to the client, and the client displays the barrage in a video area or a chat area in a set application.
According to the technical scheme of the embodiment of the invention, the bullet screen containing the commodity information can be generated according to the commodity information in the instruction for playing the bullet screen, then the generated bullet screen is sent to the client, and the bullet screen is displayed in the video area or the chat area in the set application program by the client, so that the bullet screen containing the commodity information is displayed by fully utilizing the application program related to the video or the chat, the combination of the bullet screen and the commodity introduction is realized, shopping is promoted through the bullet screen, a new commodity display popularization mode is provided for users and merchants, and the shopping experience of the users is improved.
Fig. 8 is another schematic flow chart of a merchandise barrage display method according to an embodiment of the invention.
As shown in fig. 8, the method is applied to a client, and includes:
in step 801, a bullet screen containing commodity information sent by a server is received.
In step 802, the barrage is displayed in a video area or a chat area in a set application.
Fig. 9 is another schematic flowchart of a merchandise barrage display method according to an embodiment of the invention.
Fig. 9 describes the solution of the embodiment of the invention in more detail with respect to fig. 7 and 8.
In the embodiment of the invention, the commodity information can be displayed and popularized through the barrage in a live broadcast of a live broadcast application program or a chat room of a chat application program, and for example, the barrage containing the commodity information can be displayed and sent in a pure text, image-text combination or special animation mode. The server side can generate the bullet screen which is displayed in a pure text, image-text combination or special animation mode and contains commodity information according to the bullet screen playing instruction, the bullet screen is sent to all or appointed client sides in a live broadcast room or a chat room, and the received bullet screen can be played in a video area or a chat area on the corresponding client side. Through the mode, the embodiment of the invention can directly display the bullet screen in the video area of the live broadcast room or the chat area of the chat room, and can display the shopping interface in a correlated manner after the user clicks the bullet screen, so that the user can further click to purchase, the shopping requirements of audiences are facilitated, the shopping experience is improved, and a new way is provided for popularization of merchants.
Fig. 9 describes an embodiment of the present invention through interaction between a client, for example, a mobile terminal, and a server, for example, a server, as shown in fig. 9, including:
in step 901, the mobile terminal connects to the server and enters a live room of a live application or a chat room of a chat application.
In the step, the mobile terminal is connected to the server and enters a certain live broadcast room or a character chat room.
In step 902, the server obtains an instruction for playing the bullet screen, where the instruction includes the commodity information.
In the step, the roles of a house manager, a promoter or a merchant and the like in a live broadcast room or a chat room edit an instruction for playing the commercial product barrage, the instruction comprises commercial product information, and can further set display modes such as pure characters, image-text combination or special animation and the like, and the instruction is sent to a server, and the server receives the instruction for playing the commercial product barrage.
In step 903, the server generates a bullet screen containing the commodity information according to the commodity information in the instruction.
In this step, the barrage containing the commodity information in different display forms can be generated according to the commodity information and different application program features in the instruction, wherein the barrage contains at least one of the following contents: text, pictures, or animations. For example, a barrage suitable for presentation in a live room may be generated for live applications, and a barrage suitable for presentation in a chat room may be generated for chat applications.
That is to say, the server may generate a bullet screen including the commodity information according to the commodity information in the instruction, and set the bullet screen to be in a display mode of pure characters, combined pictures and texts, or special animations, and the content may be substantially the same as the content edited by a character such as a house manager, a promoter, or a merchant, or further perform rich media processing, so that the bullet screen is more colorful. For example, the article name may be highlighted and bolded, or a flicking instruction that can be recognized by the mobile terminal may be added, so that the pop-up shopping guide message may be noticeable and may be clicked.
In step 904, the server transmits the generated barrage to the mobile terminal.
In the step, the server sends the barrage broadcast to all the mobile terminals participating in the live broadcast room or the text chat room, namely all the mobile terminals entering the room can receive the barrage. In addition, the mobile terminal can also be designated to receive the bullet screen.
That is, the generated barrage may be transmitted to all or a designated client participating in a live room or a chat room.
Further, different generated barrages can be sent to different clients according to the favorite features of the users to which the clients belong; the preference characteristics of the user to which the client belongs are obtained by analyzing the video watching record or the chatting record of the client in a set application program.
In step 905, the mobile terminal receives the barrage containing the merchandise information sent by the server, and displays the barrage in a video area of a live broadcast room or a chat area of a chat room.
In this step, the mobile terminal receives the bullet screen containing the commodity information, if the current device is in a vertical screen, an entrance animation can be displayed at a pre-specified position, the animation includes but is not limited to commodity icons, names, prices and the like, the display form can be displayed according to the form specified by the sender, for example, the bullet screen slides into the screen from the right side, stops, and then slides out of the screen from the left side, or drifts away from the right side to the left side like the common bullet screen, and sends a common message in the live broadcast content or the chat content, so as to provide a reviewing path. If the current device is in landscape, it may simply show a bullet screen without animation. It should be noted that, in the embodiment of the present invention, the bullet screen is not limited to be from right to left or from left to right.
In step 906, the mobile terminal displays a commodity shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
In the step, after detecting that the bullet screen is clicked, the mobile terminal can display brief commodity shopping information on a current interface, wherein the brief commodity shopping information comprises a commodity name, a unit price, an abstract, a picture and the like, and can be added with a plurality of small animations; or after detecting that the bullet screen is clicked, directly opening a detailed page for commodity purchase.
In summary, since the live broadcast room or the chat room generally has many active audiences, the commercial product promotion is carried in the bullet screen mode in the video area of the live broadcast room or the chat area of the chat room with many active audiences, the commercial product can be recommended to the audiences in a more interesting mode and is more easily accepted by the audiences, in addition, different bullet screens can be selected for pushing and playing according to the characteristics of the audiences, and the accuracy and the recommendation success rate are improved.
The technical solution according to the present invention has been described in detail above with reference to the accompanying drawings.
Furthermore, the method according to the invention may also be implemented as a computer program comprising computer program code instructions for carrying out the above-mentioned steps defined in the above-mentioned method of the invention. Alternatively, the method according to the present invention may also be implemented as a computer program product comprising a computer readable medium having stored thereon a computer program for executing the above-mentioned functions defined in the above-mentioned method of the present invention. Those of skill would further appreciate that the various illustrative logical blocks, modules, circuits, and algorithm steps described in connection with the disclosure herein may be implemented as electronic hardware, computer software, or combinations of both.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems and methods according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein.
Claims (21)
1. A merchandise barrage display system, comprising:
the server side acquires an instruction for playing the bullet screen, wherein the instruction comprises commodity information, generates the bullet screen comprising the commodity information according to the commodity information in the instruction, and sends the generated bullet screen to the client side;
and the client receives the barrage containing the commodity information sent by the server and displays the barrage in a video area or a chat area in a set application program.
2. A server-side device, comprising: a memory and a processor;
the memory stores the bullet screen generated by the processor;
the processor acquires an instruction for playing the bullet screen, wherein the instruction comprises commodity information, generates the bullet screen comprising the commodity information according to the commodity information in the instruction, sends the generated bullet screen to the client, and the client displays the bullet screen in a video area or a chat area in a set application program.
3. A client device, comprising: the device comprises a memory, a display screen and a processor;
the memory stores the bullet screen received by the processor;
the processor receives the barrage containing the commodity information sent by the server, and displays the barrage in a video area or a chat area in a set application program through the display screen.
4. A merchandise barrage display device, comprising:
the instruction acquisition module is used for acquiring an instruction for playing the bullet screen, wherein the instruction comprises commodity information;
the bullet screen generating module is used for generating a bullet screen containing commodity information according to the commodity information in the instruction acquired by the instruction acquiring module;
and the sending module is used for sending the bullet screen generated by the bullet screen generating module to the client, and the client displays the bullet screen in a video area or a chat area in a set application program.
5. The apparatus of claim 4, wherein:
and the sending module sends the generated barrage to all clients participating in a live broadcast room or a chat room or a designated client.
6. The apparatus of claim 4, wherein:
the bullet screen generating module generates bullet screens containing commodity information in different display forms according to the commodity information and different application program characteristics in the instruction, wherein the bullet screens contain at least one of the following contents: text, pictures, or animations.
7. The apparatus of claim 4, further comprising:
the analysis module is used for analyzing the preference characteristics of the user to which the client belongs according to the video watching record or the chatting record of the client in the set application program;
and the sending module sends the generated different barrages to different clients according to the favorite features of the user to which the client belongs, which are obtained by the analysis of the analysis module.
8. The apparatus of any of claims 4 to 7, further comprising:
and the association module is used for configuring the bullet screen generated by the bullet screen generation module to be associated with the commodity shopping page so as to display the associated commodity shopping page after the bullet screen is clicked.
9. A merchandise barrage display device, comprising:
the bullet screen receiving module is used for receiving a bullet screen containing commodity information sent by the server;
and the display module is used for displaying the bullet screen in a video area or a chat area in a set application program.
10. The apparatus of claim 9, wherein:
the display module displays the barrage in a video area in a live broadcast room of a live broadcast application program or a chat area in a chat room of a chat application program.
11. The apparatus of claim 9, wherein:
the display module displays a bullet screen containing animation in a video area or a chat area in a set application program under the condition that a screen is vertical; or, in the case of a landscape screen, a bullet screen without animation is displayed in a video area or a chat area in the setting application.
12. The apparatus according to any one of claims 9 to 11, wherein:
the display module displays a commodity shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
13. A commodity bullet screen display method is characterized by comprising the following steps:
acquiring an instruction for playing the bullet screen, wherein the instruction comprises commodity information;
generating a bullet screen containing commodity information according to the commodity information in the instruction;
and sending the generated barrage to a client, and displaying the barrage in a video area or a chat area in a set application program by the client.
14. The method of claim 13, wherein sending the generated barrage to a client comprises:
and sending the generated barrage to all clients participating in a live broadcast room or a chat room or a designated client.
15. The method of claim 13, wherein the generating a bullet screen containing commodity information according to the commodity information in the instruction comprises:
generating barrage containing different display forms of the commodity information according to the commodity information and different application program characteristics in the instruction, wherein the barrage contains at least one of the following contents: text, pictures, or animations.
16. The method of claim 13, wherein sending the generated barrage to a client comprises:
according to the favorite features of the user to which the client belongs, different generated barrages are sent to different clients; the preference characteristics of the user to which the client belongs are obtained by analyzing the video watching record or the chatting record of the client in a set application program.
17. The method according to any one of claims 13 to 16, wherein:
the generated barrage is configured to be associated with a commodity shopping page, and the associated commodity shopping page is displayed after the barrage is clicked.
18. A commodity bullet screen display method is characterized by comprising the following steps:
receiving a bullet screen containing commodity information sent by a server;
and displaying the bullet screen in a video area or a chat area in a set application program.
19. The method of claim 18, wherein:
the video area is located in a live broadcast room of a live broadcast application program, and the chat area is located in a chat room of a chat application program.
20. The method of claim 18, wherein displaying the bullet screen in a video area or a chat area of a setting application comprises:
under the condition that the screen is a vertical screen, displaying a bullet screen containing animation in a video area or a chat area in a set application program; or,
in the case of a landscape screen, a bullet screen without animation is displayed in a video area or a chat area in a setting application.
21. The method of any one of claims 18 to 20, further comprising:
displaying a commodity shopping page configured to be associated with the bullet screen after detecting that the bullet screen is clicked.
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| CN201610807874.7A CN106204168A (en) | 2016-09-07 | 2016-09-07 | Commodity barrage display system, unit and method |
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