CN103312702B - Service push method and device - Google Patents
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- CN103312702B CN103312702B CN201310211687.9A CN201310211687A CN103312702B CN 103312702 B CN103312702 B CN 103312702B CN 201310211687 A CN201310211687 A CN 201310211687A CN 103312702 B CN103312702 B CN 103312702B
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Abstract
The invention provides a kind of service push method and device, wherein, described method comprises: obtain the first application ID set of each mobile subscriber in mobile communications network, and obtain the second application ID set of each fixed broadband user in fixed broadband network; Determine that it is the first kind user who simultaneously opens mobile communications network and fixed broadband network that described the first application ID set and described the second application ID intersection of sets are concentrated the corresponding user of application ID who comprises; Determine that the corresponding mobile subscriber of application ID who is only included in described the first application ID set is for only opening the Second Type user of mobile communications network; Determine that the corresponding fixed broadband user of application ID who is only included in described the second application ID set is for only opening the 3rd type of user of fixed broadband network; According to definite result, carry out service propelling. In the present invention, use the situation of network for user, targetedly to user's sending business information, improved the accuracy of promoting service, reduced popularization cost.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a service push method and apparatus.
Background
With the increasing dependence on networks, mobile communication networks and fixed broadband networks have become a dual requirement. In order to develop the number of users of the mobile communication network and the broadband network and promote the services, various operators also employ various manners, such as employing telemarketing, mass messaging, or large-scale network push manners, to push various aspects of service information related to the services of the mobile communication network or the broadband network to the users.
In the process of pushing service information by each operator at present, service information of each aspect is transmitted to users in a group sending or large-range pushing manner, and service information of each aspect cannot be pushed to users needing pushing in a targeted manner, for example, when a fixed broadband network is promoted to a mobile user, only opening information of the fixed broadband network needs to be pushed to the mobile user who does not open the fixed broadband network, however, due to the adoption of the group sending manner, the opening information is also pushed to the mobile user who has opened the fixed broadband network, unnecessary signaling overhead is caused, and resource cost is wasted.
Disclosure of Invention
The invention provides a service pushing method and device.
The invention provides a service pushing method, which specifically comprises the following steps:
acquiring a first application ID set of each mobile user in a mobile communication network, and acquiring a second application ID set of each fixed broadband user in a fixed broadband network;
determining that a mobile user and a fixed broadband user corresponding to application IDs contained in an intersection of the first application ID set and the second application ID set are the same user and the user is a first type user for opening a mobile communication network and a fixed broadband network simultaneously; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
and carrying out service pushing according to the determined result.
The invention provides a business pushing device, comprising:
the acquisition module is used for acquiring a first application ID set of each mobile user in a mobile communication network and acquiring a second application ID set of each fixed broadband user in a fixed broadband network;
a determining module, configured to determine that a mobile subscriber and a fixed broadband subscriber corresponding to an application ID included in an intersection of the first application ID set and the second application ID set are the same subscriber, and that the subscriber is a first type subscriber that opens a mobile communication network and a fixed broadband network at the same time; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
and the pushing module is used for pushing the service according to the determined result.
According to the technical scheme, the user using only the fixed broadband, the mobile communication network, the fixed broadband network and the mobile communication network is determined by the application ID acquired from the mobile communication network and the fixed broadband network, so that the service information is pushed to the user in a targeted manner according to the condition that the user uses the network, the accuracy of service promotion is improved, the signaling overhead of pushing the service information is saved, and the promotion cost is reduced.
Drawings
Fig. 1 is a flowchart of a first embodiment of a service push method according to the present invention;
fig. 2 is a schematic structural diagram of a first embodiment of a service push apparatus according to the present invention.
Detailed Description
Fig. 1 is a flowchart of a first embodiment of a service push method according to the present invention, and referring to fig. 1, the method of this embodiment specifically includes:
step 101: acquiring a first application ID set of each mobile user in a mobile communication network, and acquiring a second application ID set of each fixed broadband user in a fixed broadband network;
in this embodiment, the mobile communication network and the fixed broadband network belong to the same operator, the first application ID set is a set of application IDs of all mobile users in the obtained mobile communication network, and the second application ID set is an application ID of all fixed broadband users in the obtained fixed broadband network. The first application ID set and the second application ID set may be acquired within a preset time set as needed.
The method of this embodiment may be specifically executed by an operator server or a service push device provided in the operator server, where the device is connected to the mobile communication network and the device in the fixed broadband network, so as to obtain a first application ID set of each mobile user in the mobile communication network and obtain a second application ID set of each fixed broadband user in the fixed broadband network.
Step 102: determining that a mobile user and a fixed broadband user corresponding to application IDs contained in an intersection of the first application ID set and the second application ID set are the same user and the user is a first type user for opening a mobile communication network and a fixed broadband network simultaneously; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
the intersection of the first set of application IDs and the second set of application IDs is a set of coincident application IDs in the first set of application IDs and the second set of application IDs.
Step 103: and carrying out service pushing according to the determined result.
In this embodiment, according to the determination result, the service pushing is specifically performed by pushing the service information to the type of user that needs to be pushed according to the service information pushing requirement and the determined types of users.
According to the method, the user using only the fixed broadband, the mobile communication network, the fixed broadband network and the mobile communication network is determined through the application ID obtained from the mobile communication network and the fixed broadband network, so that the service information is pushed to the user in a targeted manner according to the condition that the user uses the network, the service promotion accuracy is improved, the signaling overhead of pushing the service information is saved, and the promotion cost is reduced.
In an alternative embodiment of the present invention, step 103 may specifically be:
pushing the service information in the mobile communication network and the service information in the fixed broadband network to a first type of user;
pushing service information in the mobile communication network to a second type user;
and pushing the service information in the fixed broadband network to a third type user.
The method for pushing the service information is suitable for: a scenario that the related service information in the mobile communication network needs to be sent only to the user who only uses the mobile communication network, the related service information of the fixed broadband network needs to be sent only to the user who only opens the fixed broadband network, and the related service information of the mobile communication network and the fixed broadband network needs to be sent only to the user who simultaneously uses the mobile communication network and the fixed broadband network.
Alternatively, step 103 specifically includes:
pushing service opening information of the fixed broadband network to a second type user;
and pushing the service opening information of the mobile communication network to a third type user.
The method for pushing the service information can realize the cross pushing of the service information of the mobile communication network and the fixed broadband network, and is suitable for the scene that an operator needs to carry out the cross promotion of the mobile communication network and the fixed broadband network through a mobile user and a fixed broadband user. In addition, service information of the mobile communication network and the fixed broadband network, for example, preference information for binding and opening the mobile communication network and the fixed broadband network, may also be sent to the second type user and the third type user.
To improve the accuracy of determining the user type, further, the application ID may include multiple types, which may include: at least one of a mailbox account, a microblog account, a WeChat account, a QQ number, an AppleID, a Taobao account, a Paobao account, and the like.
In this embodiment, each mobile user or fixed broadband user may correspond to multiple application IDs, each mobile user has a mobile user identifier, such as a mobile phone number, a national mobile user identification code, an international mobile equipment identity code, and the like, each broadband user has a unique fixed broadband user identifier, such as a broadband account, and accordingly, in step 103, the manner of pushing the service information to the user may specifically be to push the service information to the user through the application ID (such as a mailbox, a QQ number, and the like) of the user, and may also be to push the service information to the user through the mobile user identifier or the fixed broadband user identifier.
In yet another alternative embodiment of the present invention, step 101 may comprise: acquiring the first application ID set through a DPI device deployed at a Gn port of a gateway in the mobile communication network; and acquiring the second application ID set through DPI equipment deployed at an outlet of a metropolitan area network in the fixed broadband network.
In the mobile communication network and the fixed broadband network, the application ID of the user may be analyzed from the data packet by a DPI (deep packet inspection for depacketization) device, specifically, in this embodiment, the DPI device in the mobile communication network is deployed at a Gn port at a connection between an SGSN and a GGSN of the mobile communication network, and the DPI device in the fixed broadband network is deployed at an exit of a metropolitan area network of the fixed broadband network.
Preferably, in this embodiment, the homing areas of all mobile users corresponding to the first application ID set correspond to all fixed broadband network user homing areas corresponding to the second application ID set, and specifically, the method can be implemented by setting a deployment range of the DPI device in the mobile communication network and a deployment range of the DPI device in the fixed broadband network, so that an operator can perform service push in one city or one province, and flexibility of service push is improved.
Fig. 2 is a schematic structural diagram of a first embodiment of the service delivery apparatus of the present invention, and referring to fig. 2, the apparatus of this embodiment may be configured in an operator server, and specifically includes:
an obtaining module 21, configured to obtain a first application ID set of each mobile user in a mobile communication network, and obtain a second application ID set of each fixed broadband user in a fixed broadband network;
a determining module 22, configured to determine that a mobile subscriber and a fixed broadband subscriber corresponding to an application ID included in an intersection of the first application ID set and the second application ID set are the same subscriber, and the subscriber is a first type subscriber that opens a mobile communication network and a fixed broadband network at the same time; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
and the pushing module 23 is configured to perform service pushing according to the determination result.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 1, and the specific implementation principle and effect are similar, which are not described herein again.
Further, the pushing module 23 is specifically configured to:
pushing the service information in the mobile communication network and the service information in the fixed broadband network to a first type of user;
pushing service information in the mobile communication network to a second type user;
and pushing the service information in the fixed broadband network to a third type user.
Or, the pushing module 23 is specifically configured to:
pushing service opening information of the fixed broadband network to a second type user;
and pushing the service opening information of the mobile communication network to a third type user.
The application ID includes:
at least one of a mailbox account, a microblog account, a WeChat account, a QQ number, an AppleID, a Taobao account and a Paobao account.
The obtaining module 21 is specifically configured to:
acquiring the first application ID set through a DPI device deployed at a Gn port of a gateway in the mobile communication network;
and acquiring the second application ID set through DPI equipment deployed at an outlet of a metropolitan area network in the fixed broadband network.
The device of the embodiment can realize more accurate determination of the user type through the multi-type application ID, and push the service information in a targeted manner according to the user type and the service information push requirement, thereby improving the accuracy of service promotion and the efficiency of service information push, saving signaling overhead, and reducing the cost of resources consumed by pushing the service information.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (6)
1. A service pushing method, characterized in that the method comprises:
acquiring a first application ID set of each mobile user in a mobile communication network, and acquiring a second application ID set of each fixed broadband user in a fixed broadband network;
determining that a mobile user and a fixed broadband user corresponding to application IDs contained in an intersection of the first application ID set and the second application ID set are the same user and the user is a first type user for opening a mobile communication network and a fixed broadband network simultaneously; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
carrying out service pushing according to the determined result;
the pushing the service according to the determined result includes:
pushing service opening information of the fixed broadband network to a second type user;
pushing service opening information of the mobile communication network to a third type user; or,
the pushing the service according to the determined result includes:
pushing the service information in the mobile communication network and the service information in the fixed broadband network to a first type of user;
pushing service information in the mobile communication network to a second type user;
and pushing the service information in the fixed broadband network to a third type user.
2. The method of claim 1, wherein the application ID comprises:
at least one of a mailbox account, a microblog account, a WeChat account, a QQ number, an AppleID, a Taobao account and a Paobao account.
3. The method of claim 1, wherein obtaining a first set of application IDs for each mobile subscriber in the mobile communications network and obtaining a second set of application IDs for each fixed broadband subscriber in the fixed broadband network comprises:
acquiring the first application ID set through a DPI device deployed at a Gn port of a gateway in the mobile communication network;
and acquiring the second application ID set through DPI equipment deployed at an outlet of a metropolitan area network in the fixed broadband network.
4. A traffic pushing apparatus, characterized in that the apparatus comprises:
the acquisition module is used for acquiring a first application ID set of each mobile user in a mobile communication network and acquiring a second application ID set of each fixed broadband user in a fixed broadband network;
a determining module, configured to determine that a mobile subscriber and a fixed broadband subscriber corresponding to an application ID included in an intersection of the first application ID set and the second application ID set are the same subscriber, and that the subscriber is a first type subscriber that opens a mobile communication network and a fixed broadband network at the same time; determining that the mobile user corresponding to the application ID only contained in the first application ID set is a second type user only opening a mobile communication network; determining that the fixed broadband user corresponding to the application ID only contained in the second application ID set is a third type user only opening a fixed broadband network;
the pushing module is used for pushing the service according to the determined result;
the pushing module is specifically configured to:
pushing the service information in the mobile communication network and the service information in the fixed broadband network to a first type of user;
pushing service information in the mobile communication network to a second type user;
pushing service information in the fixed broadband network to a third type user; or,
the pushing module is specifically configured to:
pushing service opening information of the fixed broadband network to a second type user;
and pushing the service opening information of the mobile communication network to a third type user.
5. The apparatus of claim 4, wherein the application ID comprises:
at least one of a mailbox account, a microblog account, a WeChat account, a QQ number, an AppleID, a Taobao account and a Paobao account.
6. The apparatus of claim 4, wherein the acquisition module is specifically configured to:
acquiring the first application ID set through a DPI device deployed at a Gn port of a gateway in the mobile communication network;
and acquiring the second application ID set through DPI equipment deployed at an outlet of a metropolitan area network in the fixed broadband network.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310211687.9A CN103312702B (en) | 2013-05-31 | 2013-05-31 | Service push method and device |
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| CN201310211687.9A CN103312702B (en) | 2013-05-31 | 2013-05-31 | Service push method and device |
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| CN103312702A CN103312702A (en) | 2013-09-18 |
| CN103312702B true CN103312702B (en) | 2016-05-25 |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107666404B (en) * | 2016-07-29 | 2021-04-20 | 中国电信股份有限公司 | Broadband network user identification method and device |
| CN109299316B (en) * | 2018-11-09 | 2023-04-18 | 平安科技（深圳）有限公司 | Music recommendation method and device and computer equipment |
| CN109743693A (en) * | 2018-12-21 | 2019-05-10 | 中国联合网络通信集团有限公司 | Information recommendation method, device and storage medium |
| CN111259242B (en) * | 2020-01-14 | 2021-03-16 | 腾讯科技（深圳）有限公司 | Data processing method, device, storage medium and equipment |
| CN112559586B (en) * | 2020-12-03 | 2023-06-09 | 中国联合网络通信集团有限公司 | Method and system for acquiring home user characteristic data |
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| CN101296256A (en) * | 2008-06-19 | 2008-10-29 | 中国电信股份有限公司 | Method and system for implementing accurate information propelling by internet |
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