Papers by Natalia Isabel Avellaneda Castro
"Cambiemos Papeles" is a pilot social campaign whose main purpose is to create reflection, mainly... more "Cambiemos Papeles" is a pilot social campaign whose main purpose is to create reflection, mainly, about the recycling of paper. Furthermore, seeks to convince people that, with small actions, it is possible achieve big changes. All this is done mainly through digital media with the support of two main characters: Pion and Cronopio. In addition, the project runs within the campus of the Universidad de Lima, enabling to the public fun and dynamic recycling containers that were located at strategic spaces on campus.
El neuromarketing como herramienta de marketing El neuromarketing es una técnica de la neurocienc... more El neuromarketing como herramienta de marketing El neuromarketing es una técnica de la neurociencia que estudia los efectos de la publicidad y las diferentes estrategias de marketing en el consumidor y su comportamiento de compra. Este método se generó de la necesidad de entender los procesos cognitivos del cerebro humano. Ya que, durante muchos años, el marketing ha
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Papers by Natalia Isabel Avellaneda Castro