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Irish public service broadcasting : a contingent valuation analysis

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  • Liam Delaney
  • Francis O'Toole

Abstract

Irish public service broadcasting faces enhanced domestic and international competition and increasingly the Irish public service broadcaster (RTÉ) is being called upon to justify the scale of the television licence fee, its major source of funding. This paper describes the first nationwide valuation of RTÉ’s services. In analysing the determinants of respondents’ willingness to pay for RTÉ’s services, the importance of domestic and international competing services and the relationships between willingness to pay for, usage of, and satisfaction with, RTÉ’s services are analysed. In addition, this paper highlights the importance of distinguishing between household, and individual, willingness to pay.

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  • Liam Delaney & Francis O'Toole, 2004. "Irish public service broadcasting : a contingent valuation analysis," Open Access publications 10197/584, School of Economics, University College Dublin.
    • Handle: RePEc:ucn:oapubs:10197/584
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    File URL: https://hdl.handle.net/10197/584
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    2. Lindhjem Henrik & Pedersen Simen, 2012. "Should Publicly Funded Postal Services be Reduced? A Cost-Benefit Analysis of the Universal Service Obligation in Norway," Review of Network Economics, De Gruyter, vol. 11(2), pages 1-33, June.
    3. Delaney, Liam & O'Toole, Francis, 2008. "Individual, household and gender preferences for social transfers," Journal of Economic Psychology, Elsevier, vol. 29(3), pages 348-359, June.
    4. Henrik Lindhjem & Ståle Navrud, 2009. "Asking for Individual or Household Willingness to Pay for Environmental Goods?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 43(1), pages 11-29, May.
    5. Tsuji, Masatsugu & Ichikawa, Yoshiharu, 2014. "Evaluating the product portfolio of Japanese public service broadcaster: Consumer vs. citizen's view," 20th ITS Biennial Conference, Rio de Janeiro 2014: The Net and the Internet - Emerging Markets and Policies 106883, International Telecommunications Society (ITS).
    6. Gordillo, Fernando & Elsasser, Peter & Günter, Sven, 2019. "Willingness to pay for forest conservation in Ecuador: Results from a nationwide contingent valuation survey in a combined “referendum” – “Consequential open-ended” design," Forest Policy and Economics, Elsevier, vol. 105(C), pages 28-39.
    7. Okuyama, Naoko, 2017. "The value of public service broadcasting in Japan: The life satisfaction approach," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168530, International Telecommunications Society (ITS).
    8. Okuyama, Naoko, 2019. "A valuation of viewing public broadcasting with endogeneity: The life satisfaction approach," Telecommunications Policy, Elsevier, vol. 43(9).
    9. Nababan, Tongam Sihol & Simanjuntak, Juara, 2008. "Aplikasi Willingness To Pay Sebagai Proksi Terhadap Variabel Harga: Suatu Model Empirik Dalam Estimasi Permintaan Energi Listrik Rumah Tangga [The Application of Willingness To Pay As A Proxy To Va," MPRA Paper 49155, University Library of Munich, Germany.
    10. Liam Delaney & Francis O’Toole, 2006. "Willingness to pay: individual or household?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 30(4), pages 305-309, December.

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