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Data Brokers Co-Opetition

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  • Yiquan Gu
  • Leonardo Madio
  • Carlo Reggiani

Abstract

Data brokers share consumer data with rivals and, at the same time, compete withthem for selling. We propose a “co-opetition” game of data brokers and characterisetheir optimal strategies. When data are “sub-additive” with the merged value netof the merging cost being lower than the sum of the values of individual datasets,data brokers are more likely to share their data and sell them jointly. When data are“super-additive”, with the merged value being greater than the sum of the individualdatasets, competition emerges more often. Finally, data sharing is more likely whendata brokers are more efficient at merging datasets than data buyers.

Suggested Citation

  • Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2021. "Data Brokers Co-Opetition," Working Papers 202101, University of Liverpool, Department of Economics.
    • Handle: RePEc:liv:livedp:202101
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    Cited by:

    1. DELBONO Flavio & REGGIANI Carlo & SANDRINI Luca, 2021. "Strategic data sales to competing firms," JRC Working Papers on Digital Economy 2021-05, Joint Research Centre.
    2. Anna D'Annunzio & Antonio Russo, 2021. "Intermediaries in the Online Advertising Market," CESifo Working Paper Series 9199, CESifo.
    3. Clavorà Braulin, Francesco, 2023. "The effects of personal information on competition: Consumer privacy and partial price discrimination," International Journal of Industrial Organization, Elsevier, vol. 87(C).
    4. Yiquan Gu & Leonardo Madio & Carlo Reggiani, 2019. "Exclusive Data, Price Manipulation and Market Leadership," CESifo Working Paper Series 7853, CESifo.
    5. Shota Ichihashi, 2020. "Non-competing Data Intermediaries," Staff Working Papers 20-28, Bank of Canada.

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    More about this item

    Keywords

    data brokers; consumer information; co-opetition; data sharing;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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