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Waste prevention and social preferences : the role of intrinsic and extrinsic motivations

Author

Listed:
  • Grazia Cecere

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management, IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Susanna Mancinelli

    (UniFE - Università degli Studi di Ferrara = University of Ferrara)

  • Massimiliano Mazzanti

    (UniFE - Università degli Studi di Ferrara = University of Ferrara, IRCrES - Research Institute on Sustainaible Economic Growth (CNR - Consiglio Nazionale delle Ricerche))

Abstract

Though reduction is at the top of the waste management hierarchy, EU policies have historically introduced waste management incentives mainly concerning waste recovery and recycling, in addition to actions aimed at reducing disposal in landfills. Only very recently have EU policies started defining targets for waste reduction. Against this backdrop, we aim to examine whether individual behavior towards waste reduction is more strongly driven by extrinsic motivations such as social norms, or intrinsic motivations such as purely altruistic preferences. We exploit a large new survey that covers thousands of individuals for the EU27, to test the role of motivations when people are faced with collective management of the public good. We find that diverse motivations are behind the reduction of food waste: extrinsic motivations nevertheless increase the likelihood of producing more waste. Green consumption/recycling-oriented attitudes and individualistic thinking about waste management relate to ‘waste producers'. This shows that in order to go beyond a recycling-oriented society towards reduction of the source of waste externality - its generation - the nature of social preferences matters. Behavior patterns leading to waste reduction are less socially oriented, less exposed to peer pressure and more reliant upon purely ‘altruistic' social attitudes. Policy makers should learn from the relevant insights on social behavior we here address if our societies aim to fully integrate the idea of waste reduction alongside recycling in the future.

Suggested Citation

  • Grazia Cecere & Susanna Mancinelli & Massimiliano Mazzanti, 2013. "Waste prevention and social preferences : the role of intrinsic and extrinsic motivations," Grenoble Ecole de Management (Post-Print) hal-01274243, HAL.
    • Handle: RePEc:hal:gemptp:hal-01274243
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    More about this item

    Keywords

    Extrinsic motivations; Green preferences; Recycling; Social norms; Intrinsic motivations; Waste reduction;
    All these keywords.

    JEL classification:

    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law

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