IDEAS home Printed from https://ideas.repec.org/a/sae/vision/v16y2012i3p163-173.html
   My bibliography  Save this article

Defining Cloud Computing in Business Perspective: A Review of Research

Author

Listed:
  • C. Madhavaiah

    (C. Madhavaiah ([email protected]) is an Assistant Professor in the Department of Management, Pondicherry University–Karaikal Campus, Karaikal, Pondicherry, India. He has 10 years of teaching experience at MBA level. His areas of interest are Quantitative Marketing, Marketing Research, Services Marketing, Customer Relationship Management and Brand Management. He has published 19 research articles in refereed national and international journals including Journal of Marketing & Communication, Asia-Pacific Business Review, The ICFAI Journal of Services Marketing, Serbian Journal of Management, Udyog Pragati, etc. He has organized National Level Management Meets, National Conferences and Research Methodology Workshops.)

  • Irfan Bashir

    (Irfan Bashir ([email protected]) is Doctoral Research Scholar in the Department of Management, Pondicherry University–Karaikal Campus, Pondicherry, India. His topic of research for Ph.D. is ‘Acceptance of Internet Banking Services in India’. He has done his MBA from Madurai Kamaraj University. He has presented papers in national and international conferences and attended research methodology workshops. He has more than two years of industry experience in which he worked for more than a year with Infosys.)

  • Syed Irfan Shafi

    (Syed Irfan Shafi ([email protected]) is Doctoral Research Scholar in the Department of Management, Pondicherry University–Karaikal Campus, Pondicherry, India. His topic of research for Ph.D. is ‘Brand Associations, Perceived Quality and Brand Loyalty in Retail Chains in India’. He has done his MBA from Madurai Kamaraj University. He has presented papers in national and international conferences and attended research methodology workshops. He has an industry experience of two years with Venus Surgicals Pvt Ltd. and ICICI Prudential Life Insurance.)

Abstract

Cloud computing is an emerging innovative IT-based business model which is attracting the attention of practitioners, for its potentiality of industry adoption, as well as of academicians, for research undertaking in different dimensions. Despite having a number of business benefits and research scope, there is no universally accepted comprehensive, conceptual definition for cloud computing. Though different experts and academicians have given different definitions to cloud computing, none of them have identified all the key characteristics of cloud computing.  The purpose of the present article is to analyze the various definitions of cloud computing proposed by different researchers and practitioners, using content analysis methodology, and establish areas of ‘agreement’ and to construct such a ‘general’ definition of cloud computing in business perspective. This article is divided into three sections. In the first section, content analysis methodology used on cloud computing definitions is presented. The second section highlights the key words in 36 definitions of cloud computing and tabulates the definitions through a categorization of ‘substantive terms’. The last section discusses the results of research methodology followed by conclusion and limitations.

Suggested Citation

  • C. Madhavaiah & Irfan Bashir & Syed Irfan Shafi, 2012. "Defining Cloud Computing in Business Perspective: A Review of Research," Vision, , vol. 16(3), pages 163-173, September.
    • Handle: RePEc:sae:vision:v:16:y:2012:i:3:p:163-173
    DOI: 10.1177/0972262912460153
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972262912460153
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972262912460153?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Federico Etro, 2011. "The Economics of Cloud Computing," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(2), pages 7-22, May.
    2. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    3. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Raut, Rakesh D. & Priyadarshinee, Pragati & Gardas, Bhaskar B. & Jha, Manoj Kumar, 2018. "Analyzing the factors influencing cloud computing adoption using three stage hybrid SEM-ANN-ISM (SEANIS) approach," Technological Forecasting and Social Change, Elsevier, vol. 134(C), pages 98-123.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni, 2017. "The employability of marketing graduates in the era of digitalisation and globalisation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 103-124.
    2. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    3. Tony Cooper & Constantino Stavros & Angela R. Dobele, 2019. "The levers of engagement: an exploration of governance in an online brand community," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 240-254, May.
    4. Pullig, Chris & Maxham, James III & Hair, Joseph Jr., 2002. "Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity," Journal of Business Research, Elsevier, vol. 55(5), pages 401-415, May.
    5. Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
    6. Chilombo, Andrew & Van Der Horst, Dan, 2021. "Livelihoods and coping strategies of local communities on previous customary land in limbo of commercial agricultural development: Lessons from the farm block program in Zambia," Land Use Policy, Elsevier, vol. 104(C).
    7. Mehta, Ritu & Bharadwaj, Apoorva, 2021. "Food advertising targeting children in India: Analysis and implications," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Tarnanidis, Theodore & Owusu-Frimpong, Nana & Nwankwo, Sonny & Omar, Maktoba, 2015. "Why we buy? Modeling consumer selection of referents," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 24-36.
    9. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    10. Alice Mazzucchelli & Roberto Chierici & Francesca Ceruti & Laura Gavinelli, 2017. "Competing in an omnichannel environment. e-tailers strategies and challenges," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2017(1), pages 5-28.
    11. Schaarschmidt, Mario & Kilian, Thomas, 2014. "Impediments to customer integration into the innovation process: A case study in the telecommunications industry," European Management Journal, Elsevier, vol. 32(2), pages 350-361.
    12. Ranfagni, Silvia & Runfola, Andrea, 2018. "Connecting passion: Distinctive features from emerging entrepreneurial profiles," Journal of Business Research, Elsevier, vol. 92(C), pages 403-411.
    13. Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez & José Javier Rivera Alcami, 2010. "Latest evolution of academic research in corporate social responsibility: an empirical analysis," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(3), pages 332-344, August.
    14. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
    15. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    16. Francesca Ceruti & Alice Mazzucchelli & Angelo Di Gregorio, 2016. "E-commerce or s-commerce? A managerial perspective on website design features," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 153-173.
    17. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
    18. Paul A. Pavlou & Angelika Dimoka, 2006. "The Nature and Role of Feedback Text Comments in Online Marketplaces: Implications for Trust Building, Price Premiums, and Seller Differentiation," Information Systems Research, INFORMS, vol. 17(4), pages 392-414, December.
    19. Vespestad, May Kristin & Clancy, Anne, 2021. "Exploring the use of content analysis methodology in consumer research," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    20. Ernest Cyril de Run & Hiram Ting, 2013. "Generational cohorts and their attitudes toward advertising," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 143-160.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:vision:v:16:y:2012:i:3:p:163-173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.