International new ventures as “small multinationals”: The importance of marketing capabilities
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DOI: 10.1016/j.jwb.2011.04.015
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- Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G. & Ciravegna, Luciano, 2020. "Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence," Journal of Business Research, Elsevier, vol. 107(C), pages 25-37.
- José Giménez & Antonia Madrid-Guijarro & Antonio Duréndez, 2019. "Competitive Capabilities for the Innovation and Performance of Spanish Construction Companies," Sustainability, MDPI, vol. 11(19), pages 1-24, October.
- Efrat, Kalanit & Gilboa, Shaked & Yonatany, Moshe, 2017. "When marketing and innovation interact: The case of born-global firms," International Business Review, Elsevier, vol. 26(2), pages 380-390.
- Gerschewski, Stephan & Rose, Elizabeth L. & Lindsay, Valerie J., 2015. "Understanding the drivers of international performance for born global firms: An integrated perspective," Journal of World Business, Elsevier, vol. 50(3), pages 558-575.
- Terence Ping-Ching Fan & Alex Tai Loong Tan, 2015. "How Product Attributes Influence Internationalization: A Framework of Domain- and Culture-Specificity," Management International Review, Springer, vol. 55(1), pages 53-76, February.
- Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G., 2016. "Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures," Journal of Business Research, Elsevier, vol. 69(6), pages 2040-2051.
- Bunz, Thorsten & Casulli, Lucrezia & Jones, Marian V & Bausch, Andreas, 2017. "The dynamics of experiential learning: Microprocesses and adaptation in a professional service INV," International Business Review, Elsevier, vol. 26(2), pages 225-238.
- Manuela Presutti & Luciano Fratocchi & Vincenza Odorici, 2024. "The Impact of Strategic Orientations on the Born Globals’ Export Performance: An Ambidexterity Approach," Management International Review, Springer, vol. 64(5), pages 811-841, October.
- Stoian, Maria-Cristina & Dimitratos, Pavlos & Plakoyiannaki, Emmanuella, 2018. "SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers," Journal of World Business, Elsevier, vol. 53(5), pages 768-779.
- Knight, Gary A. & Liesch, Peter W., 2016. "Internationalization: From incremental to born global," Journal of World Business, Elsevier, vol. 51(1), pages 93-102.
- Mika Gabrielsson & Peter Gabrielsson & Pavlos Dimitratos, 2014. "International Entrepreneurial Culture and Growth of International New Ventures," Management International Review, Springer, vol. 54(4), pages 445-471, August.
- Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
- Dimitratos, Pavlos & Amorós, José Ernesto & Etchebarne, María Soledad & Felzensztein, Christian, 2014. "Micro-multinational or not? International entrepreneurship, networking and learning effects," Journal of Business Research, Elsevier, vol. 67(5), pages 908-915.
- Martin, Silvia L. & Javalgi, Rajshekhar G. & Cavusgil, Erin, 2017. "Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation," International Business Review, Elsevier, vol. 26(3), pages 527-543.
- Chenxi Wan & Carlos M. P. Sousa & Jorge Lengler & Qun Tan, 2023. "Entry Mode Choice: A Meta-Analysis of Antecedents and Outcomes," Management International Review, Springer, vol. 63(2), pages 193-246, April.
- Buccieri, Dominic & Park, JiEun, 2022. "Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode," Journal of Business Research, Elsevier, vol. 148(C), pages 89-100.
- Ren, Shengce & Eisingerich, Andreas B. & Tsai, Huei-Ting, 2015. "How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data," International Business Review, Elsevier, vol. 24(4), pages 642-651.
- Buccieri, Dominic & Javalgi, Raj G. & Cavusgil, Erin, 2020. "International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities," International Business Review, Elsevier, vol. 29(2).
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International new ventures; Marketing capabilities; Entry mode; Performance;All these keywords.
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