IDEAS home Printed from https://ideas.repec.org/a/bla/inecol/v11y2007i1p201-216.html
   My bibliography  Save this article

Developing Markets for Certified Wood Products: Greening the Supply Chain for Construction Materials

Author

Listed:
  • Lloyd C. Irland

Abstract

A growing worldwide movement is seeking to promote the greening of the construction sector. At the design level, proponents of frameworks such as LEED (Leadership in Energy and Environmental Design) seek to motivate designers and building owners to employ environmentally desirable materials. A prominent component of this approach is boosting availability of “green” building materials through programs that will certify to buyers that materials meet environmental standards. For wood products, this has resulted in several forms of “green certification” for forest management. Increasingly large areas of forest are now being certified worldwide. Yet it remains difficult for designers of green buildings, or consumers seeking green furniture, to obtain certified wood products. Many, if not most, of the logs now being harvested on green certified forest land worldwide are not reaching the store shelf with a certified label. Marketing certified wood all the way to the retail shelf has proved to be much harder than initially thought by proponents of certified products. This article explains the sources of these difficulties and outlines an approach to identifying products with high potential for marketing as certified products. Because of complex, multilevel supply chains for many wood products, support is required at all processing and distribution levels for a product to reach the retail customer with its green label. Market participants' purchase size and frequency, basis for product selection, buying influences, and price sensitivity are evaluated to identify product and market approaches likely to increase success rates for certified wood products. The article concludes with recommendations for expanding markets for green building materials.

Suggested Citation

  • Lloyd C. Irland, 2007. "Developing Markets for Certified Wood Products: Greening the Supply Chain for Construction Materials," Journal of Industrial Ecology, Yale University, vol. 11(1), pages 201-216, January.
    • Handle: RePEc:bla:inecol:v:11:y:2007:i:1:p:201-216
    DOI: 10.1162/jiec.2007.1052
    as

    Download full text from publisher

    File URL: https://doi.org/10.1162/jiec.2007.1052
    Download Restriction: no
    File URL: https://libkey.io/10.1162/jiec.2007.1052?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stefan Gold & Stefan Seuring & Philip Beske, 2010. "Sustainable supply chain management and inter‐organizational resources: a literature review," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 230-245, July.
    2. Kudla, Nicole & Stölzle, Wolfgang, 2011. "Sustainability Supply Chain Management Research," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 65(3), pages 263-301.
    3. Jennifer D. Russell & Kendria Huff & Eva Haviarova, 2023. "Evaluating the cascading‐use of wood furniture: How value‐retention processes can contribute to material efficiency and circularity," Journal of Industrial Ecology, Yale University, vol. 27(3), pages 856-867, June.
    4. Cai, Zhen & Aguilar, Francisco X., 2013. "Meta-analysis of consumer's willingness-to-pay premiums for certified wood products," Journal of Forest Economics, Elsevier, vol. 19(1), pages 15-31.
    5. McDermott, Constance L. & Irland, Lloyd C. & Pacheco, Pablo, 2015. "Forest certification and legality initiatives in the Brazilian Amazon: Lessons for effective and equitable forest governance," Forest Policy and Economics, Elsevier, vol. 50(C), pages 134-142.
    6. Mohit Tyagi & Pradeep Kumar & Dinesh Kumar, 2015. "Analysis of interactions among the drivers of green supply chain management," International Journal of Business Performance and Supply Chain Modelling, Inderscience Enterprises Ltd, vol. 7(1), pages 92-108.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:inecol:v:11:y:2007:i:1:p:201-216. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://www.blackwellpublishing.com/journal.asp?ref=1088-1980 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.