[chore] Add --no-print-directory to recursive Makefile invocations (o…

…pen-telemetry#31164)

**Description:** 

Add
[`--no-print-directory`](https://www.gnu.org/software/make/manual/html_node/_002dw-Option.html)
to Makefile invocations. The information is already there since the
`make -C` invocation is printed, and it makes the output much longer.


Before:

```
Running target 'test' in module 'extension/encoding' as part of group 'extension'
make -C extension/encoding test
make[2]: Entering directory '/home/runner/work/opentelemetry-collector-contrib/opentelemetry-collector-contrib/extension/encoding'
# Actual test output goes here
# ...
make[2]: Leaving directory '/home/runner/work/opentelemetry-collector-contrib/opentelemetry-collector-contrib/extension/encoding'
Running target 'test' in module 'extension/encoding/jaegerencodingextension' as part of group 'extension'
# ...
```

After: 

```
Running target 'test' in module 'extension/encoding' as part of group 'extension'
make --no-print-directory -C extension/encoding test
# Actual test output goes here
# ...
Running target 'test' in module 'extension/encoding/jaegerencodingextension' as part of group 'extension'
# ...
```

Makefile

@@ -80,7 +80,7 @@ all-common:
 
 .PHONY: e2e-test
 e2e-test: otelcontribcol oteltestbedcol
- $(MAKE) -C testbed run-tests
+ $(MAKE) --no-print-directory -C testbed run-tests
 
 .PHONY: integration-test
 integration-test:
@@ -162,7 +162,7 @@ push-tags: $(MULTIMOD)
 .PHONY: $(ALL_MODS)
 $(ALL_MODS):
  @echo "Running target '$(TARGET)' in module '$@' as part of group '$(GROUP)'"
- $(MAKE) -C $@ $(TARGET)
+ $(MAKE) --no-print-directory -C $@ $(TARGET)
 
 # Trigger each module's delegation target
 .PHONY: for-all-target
@@ -301,7 +301,7 @@ chlog-update: $(CHLOGGEN)
 .PHONY: genotelcontribcol
 genotelcontribcol: $(BUILDER)
  $(BUILDER) --skip-compilation --config cmd/otelcontribcol/builder-config.yaml --output-path cmd/otelcontribcol
- $(MAKE) -C cmd/otelcontribcol fmt
+ $(MAKE) --no-print-directory -C cmd/otelcontribcol fmt
 
 # Build the Collector executable.
 .PHONY: otelcontribcol
@@ -312,7 +312,7 @@ otelcontribcol:
 .PHONY: genoteltestbedcol
 genoteltestbedcol: $(BUILDER)
  $(BUILDER) --skip-compilation --config cmd/oteltestbedcol/builder-config.yaml --output-path cmd/oteltestbedcol
- $(MAKE) -C cmd/oteltestbedcol fmt
+ $(MAKE) --no-print-directory -C cmd/oteltestbedcol fmt
 
 # Build the Collector executable, with only components used in testbed.
 .PHONY: oteltestbedcol