Course materials for General Assembly's Product Managment course in Washington, DC starting 08/17/2015 - 10/26/2015.
Instructor:
[Andy Acs] (https://www.linkedin.com/in/andyacs)
Office Hours: 8:30pm - 9:30pm (class nights)
Method of Communication: Slack (preferred) or email ([email protected])
Instructor:
[David R. Miller] (https://www.linkedin.com/in/drmiller80)
Office Hours: 5:30pm - 6:30pm (class nights)
Method of Communication: Slack (preferred) or email ([email protected])
###General Information
###Class Content Pages
- Class 1: Into to PM
- Class 2: Product Development Cycle
- Class 3: Testing & Validating Your Idea
- Class 4: Customer Development
- Class 5: Business Model Design
- Class 6: Market Research
- Class 7: Personas and Empathy Maps
- Class 8: Features and User Stories
- Class 9: Wireframes and Story Boards
- Mid-Term Presentations
- Class 11: Technology for Product Managers
- Class 12: Financial Modeling - Guest Lecturer
- Class 13: Product Roadmaps
- Class 14: UX Going Deeper - Guest Lecturer
This course is designed to take the student through the full life cycle of product development and management. Product Management (PM) is a multi-disciplinary role that requires business skills (marketing, finance, business model etc.), technical understanding (the level of technical aptitude varies based on industry, sector, and role for the PM), deep knowledge of the user/customer (this concept is more holistic nature and references knowledge from UX/UI, persona development, user interviews, etc.).
This Product Management course will provide the skills:
- To understand your users and analyze the market to build a product that is valuable, viable, and useable.
- Create a roadmap and effectively manage communication with all stakeholders
- Develop metrics to measure your success and make tough decisions
- This is just to name a few
| Quotes by Industry Influencers | |
|---|---|
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“Is my product compelling to our target customer? Have we made this product as easy to use as humanly possible? Will this product succeed against the competition? Not today’s competition, but the competition that will be in the market when we ship? Do I know customers who will really buy this product? Not the product I wish we were going to build, but what we’re really going to build? Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?” ― Marty Cagan, Inspired: How To Create Products Customers Love |