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Awesome Ecommerce Data Science

Curated list of awesome ecommerce data science resources πŸ“ŠπŸ’ŽπŸ’ͺ (no particular order)

πŸ› Shopify integrated
πŸ“° Article/blog
πŸ’Έ Free
πŸ’΅ Free version
πŸ’° Paid


Analytics & Optimization

  • Segments: πŸ›πŸ’΅πŸ’° The best customer analytics app to supercharge your store
  • Glew: πŸ›πŸ’° Ecommerce Analytics and Business Intelligence Software
  • Compass: πŸ›πŸ’΅πŸ’° Compass makes sense of your e‑commerce data so you can focus on building your business
  • Shoelace: πŸ›πŸ’° Customer journey retargeting
  • Justuno: πŸ’° Analytics suite for converting visitors to customers
  • Custora: πŸ’° Customer analytics platform
  • Nosto: πŸ›πŸ’° AI-powered personalization platform
  • OrderMetrics: πŸ›πŸ’° Profit Analytics for E‑Commerce
  • Metorik: πŸ’° Analytics and management tool for WooCommerce
  • Lifetimely: πŸ›πŸ’° Lifetime value and profit analytics
  • Grow.com: πŸ›πŸ’° Business intelligence with lots of data integrations

Tracking

  • Google Analytics: πŸ’Έ Ubiquitous and still the gold standard
  • FullStory: πŸ’΅πŸ’° Site recordings to view user behavior
  • Hotjar: πŸ’΅πŸ’° Site recordings and heatmaps to view user behavior (similar to FullStory)
  • Segment: πŸ’΅πŸ’° Data connector to and from different sources

Email Marketing Automation

  • Automizy: πŸ’° AI-powered Subject Line Analyzer, AB testing, Resend and Email Automation
  • Klaviyo: πŸ›πŸ’΅πŸ’° Super-targeted, highly relevant email, Facebook and Instagram marketing
  • ActiveCampaign: πŸ›πŸ’° Email Marketing. Marketing Automation. Sales CRM. Messaging.
  • Omnisend: πŸ›πŸ’° Omnichannel Marketing Automation

Experimentation

  • Google Optimize: πŸ’Έ A/B testing platform with visual editor. Integrated with Google Analytics (obviously!) and Goals
  • VWO: πŸ’° A/B Testing and Conversion Optimization Platform
  • Landing page A/B testing: πŸ“° Guide on why and how to set up A/B testing for landing pages, from Julian's Growth Marketing guide.

Customer Lifetime Value

  • Lifetimes: πŸ’Έ Open source Python library to calculate CLV
  • LTV:CAC in 2019: πŸ“° Overview of the rising ad cost landscape and strategies for improving LTV:CAC in 2019

Market Research



Brought to you by Tresl and our customer analytics ecommerce app Segments, your personal data scientist to grow your ecommerce store.

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