Marketing Mixed Modelling using PyMC3-Marketing
pymc3
bayesian-statistics
marketing-mix-modeling
budget-optimization
budget-allocation
marketing-analysis
multitouch-attribution
-
Updated
Apr 23, 2024 - Jupyter Notebook
Marketing Mixed Modelling using PyMC3-Marketing
Multi touch attribution models, including Markov chains
Add a description, image, and links to the multitouch-attribution topic page so that developers can more easily learn about it.
To associate your repository with the multitouch-attribution topic, visit your repo's landing page and select "manage topics."