📊🎯✨ Harness the power of the RFM (Recency, Frequency, Monetary) method to cluster customers based on their purchase behavior! Gain valuable insights into distinct customer segments, enabling you to optimize marketing strategies and drive business growth. 📈💡🚀

This repository documents the journey from identifying a business problem to developing and implementing a solution that transforms marketing data analytics capabilities. The goal is to share our approach, insights and results to inspire and guide similar initiatives.

Marketing Analytics with Python

Business Marketing Response Dashboard Analysis to highlight customer demands, feedback and market trends analysis