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By presenting the newsletter sign up in a pop up and offering an incentive to returning visitors we well improve its visiblility and also encourage users to sign up to receive a discount. [Created July 13, 2017 ]

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[Butlin's] 🚀

Test Plan 10514   LMW Mobile   > Sitewide 🐉 Newsletter Pop-Up. 🍄

background   🔔

Similar tests on Butlins have shown that a pop up on the brochure pages offering an incentive.
increased newsletter sign ups through mobile site by 2600%

objective   📖

By presenting the newsletter signup in a pop up and offering an incentive to returning visitors
we will improve its visibility and also encourage users to sign up to receive a discount.

targeting   💥

  • see TestPlan

devices   ☎️

mobile only (IOS, Android)

Variation:   💥

  • Font League Gothic Regular
  • Black text NEWS & OFFERS
  • xxxxx: Live Music Weekend. (Save on your next 'xxxxx' when you sign up....)
  • Signup link will need to be updated
  • Black button as per website ( confirm if you need us to supply)
  • Blac text THANKS FOR SIGNING UP!
  • xxxxxx: Live Music Weekend (...off your next Butlin's break)

other   📒

  • Use pop up from Butlin's test as a template with following changes:
  • News and Offers heading text black instead of red
  • Butlin's copy changed to Live music weekend
  • Font in main coy changed to League Gothic Regular
  • Black CTA instead of Red

notes   🐍


desktop n mobile variation 🚀





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By presenting the newsletter sign up in a pop up and offering an incentive to returning visitors we well improve its visiblility and also encourage users to sign up to receive a discount. [Created July 13, 2017 ]

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