Test Plan 10514 LMW Mobile > Sitewide 🐉 Newsletter Pop-Up. 🍄
Similar tests on Butlins have shown that a pop up on the brochure pages offering an incentive.
increased newsletter sign ups through mobile site by 2600%
By presenting the newsletter signup in a pop up and offering an incentive to returning visitors
we will improve its visibility and also encourage users to sign up to receive a discount.
- see TestPlan
mobile only (IOS, Android)
- Font League Gothic Regular
- Black text NEWS & OFFERS
- xxxxx: Live Music Weekend. (Save on your next 'xxxxx' when you sign up....)
- Signup link will need to be updated
- Black button as per website ( confirm if you need us to supply)
- Blac text THANKS FOR SIGNING UP!
- xxxxxx: Live Music Weekend (...off your next Butlin's break)
- Use pop up from Butlin's test as a template with following changes:
- News and Offers heading text black instead of red
- Butlin's copy changed to Live music weekend
- Font in main coy changed to League Gothic Regular
- Black CTA instead of Red
desktop n mobile variation 🚀