There are two types of events that Awin tag supports: PageView and Conversion.
- PageView event stores the awc URL parameter inside the awin_awc cookie.
- Conversion event sends the HTTP request with the specified conversion data to Awin.
- Create an Awin tag and add Page View and Purchase triggers
- Add the only required field for the conversion event - Merchant ID, other fields are optional.
Merchant ID - advertiser program ID
Order Reference - booking or transaction ID.
Total Order Value - value excluding taxes, delivery, and discounts. For a lead-based campaign or program, the value should be the number of leads; for example, "1". Tag will ignore the value if multiple commission groups are specified in the Commission Group Code field.
Currency Code - currency code in ISO standard (e.g., "GBP").
Commission Group Code - The code for the commission group you want to base the commission calculation on. The value can be either a single group name (e.g., "CD") or a complete set of groups and the commission value for each group (e.g., "CD:11.10|DVD:14.99").
Discount Code - promo code applied on the check-out.
Last Paid Click Referring Channel - The value utilized to determine how AWIN should process the incoming transaction requests.
In test mode - use to test the setup. Conversion in the test mode will be ignored.
Awin Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.