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• Visualized and analyzed data using statistical classification、data cleaning and modeling by Tableau、SPSS. • Used Pearson Correlation to summarize features of consumer behaviors and make predictions. • Created “Intellectual Consumption Index” to evaluate 395 student's behaviors by using factor analysis, collaborated with team members to present…

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sharonJXR/Project-Consumer-behavior-analysis

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• Visualized and analyzed data using statistical classification、data cleaning and modeling by Tableau、SPSS.

• Deployed Pearson Correlation to summarize features of consumer behaviors and created predictions.

• Created “Intellectual Consumption Index” to evaluate 395 student's behaviors by utilizing factor analysis, collaborated with team members to present to executives and secured 2nd place among 10 teams.

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• Visualized and analyzed data using statistical classification、data cleaning and modeling by Tableau、SPSS. • Used Pearson Correlation to summarize features of consumer behaviors and make predictions. • Created “Intellectual Consumption Index” to evaluate 395 student's behaviors by using factor analysis, collaborated with team members to present…

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