Sprocket Central Pty Ltd , a medium size bikes & cycling accessories organisation. In particular, they speak about how the team can effectively analyze the datasets to help Sprocket Central Pty Ltd grow its business. Primarily, Sprocket Central Pty Ltd needs help with its customer and transactions data. The organisation has a large dataset relating to its customers, but their team is unsure how to effectively analyse it to help optimise its marketing strategy. However, to support the analysis, “the importance of optimising the quality of customer datasets cannot be underestimated. The better the quality of the dataset, the better chance you will be able to use it drive company growth.” The client provided 3 datasets:

• Customer Demographic

• Customer Addresses

• Transactions data in the past 3 months