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The email marketing glossary you always wanted. Look up those pesky, confusing acronyms and make your life easier with this handy guide.

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Email Marketing Glossary

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The email marketing glossary you always wanted.

Brought to you by Jason Rodriguez and The Better Email.

Environment

The Email Marketing Glossary is a fairly simple Jekyll website. Get started installing Jekyll but following the guide.

It takes advantage of Jekyll Collections, with each letter section getting its own subdirectory in the overall Terms collection. Please maintain this structure when contributing.

Each entry is a markdown file with the extension .md, with the term being defined as the name of the file.

Contribution Notes

Contributions are welcome! Feel free to submit a pull request with:

  • Additions to the Glossary
  • Corrections to existing entries
  • Links to additional resources for entries

When writing entries, please include:

  • The term name in the term: frontmatter of the entry
  • Any other interchangeable terms in the aka: frontmatter of the entry
  • A short definition in the definition: frontmatter of the entry
  • Any additional information in the body of the entry markdown file
  • Links to additional resources after a ## Additional Resources heading in the body of the entry markdown file
  • Some fun, casual, and inclusive language! Keep it lighthearted!

When in doubt, look at existing entries to see how to format new entries.

As the owner of this repo, I (Jason) will review all pull requests and reserve the right to update, approve, and reject changes at my discretion.

Feel free to fork this repo. It's released under the MIT License.

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The email marketing glossary you always wanted. Look up those pesky, confusing acronyms and make your life easier with this handy guide.

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