This repository is a needed part for getting the Google Tag Manager tracking conversions correctly in PrestaShop.

Adding page view tracking is super simple. Adding conversion tracking requires a data layer, which I added with this module.

IMPORTANT: For this code to fire, your payment method modules need to be calling PrestaShop after payment. E.g. here are the changes I needed to make to get this to happen with PayPal. As far as I can tell, this "problem" exists for both my module, and for the PrestaShop Google Analytics module.

Install the PrestaShop module "Data Layer Module" (instructions for installing a PrestaShop module can be found in the PrestaShop Documentation). It's a VERY basic module that any PHP coder can understand and expand on.

Tag configuration for this example:

• Tag type: GA4 Event
• Event Name: purchase
• Data Layer Variables (Name - Data Layer Variable Name) :
• • Ecommerce Items - ecommerce.items
• • Ecommerce Transaction ID - ecommerce.transaction_id
• • Ecommerce Value - ecommerce.value
• • Ecommerce Tax - ecommerce.tax
• • Ecommerce Shipping - ecommerce.shipping
• • Ecommerce Currency - ecommerce.currency
• Event Parameters (Parameter Name - Value):
• • items - {{Ecommerce Items}}
• • transaction_id - {{Ecommerce Transaction ID}}
• • value - {{Ecommerce Value}}
• • tax - {{Ecommerce Tax}}
• • shipping - {{Ecommerce Shipping}}
• • currency - {{Ecommerce Currency}}
• Trigger: event equals purchase

help: https://developers.google.com/tag-manager/ecommerce-ga4#measure_purchases