Stable tag: 3.8.4
Requires at least: 5.0
Tested up to: 6.2
Requires PHP: 7.2
License: GPLv2 or later
License URI: https://www.gnu.org/licenses/gpl-2.0.html
Tags: analytics, content marketing, parse.ly, parsely, parsley
Contributors: parsely, hbbtstar, jblz, mikeyarce, GaryJ, parsely_mike, acicovic, mehmoodak
The Parse.ly plugin facilitates real-time and historical analytics to your content through a platform designed and built for digital publishing.
Designed and built for digital publishers, Parse.ly helps you understand how your audience is connecting to your content.
Thousands of writers, editors, site managers, and technologists already use Parse.ly to understand what content draws in website visitors, and why. Using our powerful dashboards and APIs, customers build successful digital strategies that allow them to grow and engage a loyal audience.
Join industry leaders -- like NBA, Slate, News Corp, and Conde Nast -- who already use Parse.ly to bring clarity to content, audience, and analytics.
Feedback, suggestions, questions or concerns? Open a new GitHub issue or email us at [email protected]. We always want to hear from you!
NOTE: The plugin requires an active Parse.ly account. Sign up for a free Parse.ly demo.
The wp-parsely plugin is packed with features that allow for a seamless integration process, and brings the power of the Parse.ly dashboard into WordPress.
The plugin automatically inserts the Parse.ly metadata and JavaScript in all published pages and posts (Custom Post Types are supported). It also provides a settings page to customize your integration, with options including:
- Output Parse.ly metadata as JSON-LD or repeated meta tags.
- Choose whether logged-in users should be tracked.
- Define how to track every Post Type (as Post, Non-Post or no tracking).
The Content Helper is a set of content insight tools including:
- The Parse.ly Dashboard Widget - Displays the site's top posts in the last 7 days in the WordPress Dashboard.
- The Parse.ly Stats Column - Displays published post performance for the last 7 days in Post Lists.
- The Parse.ly Editor Sidebar - This sidebar is integrated into the WordPress Editor and offers insights about the content currently being edited such as:
- Performance Details - Displays performance metrics about the content currently being edited.
- Related Top Posts - Displays a list of the website’s most successful posts, similar to the post/page currently being edited.
The plugin includes a Recommendations Block that displays a list of posts related to the currently viewed post/page. The Block is useful for showcasing related content to visitors, and it can also be used in Full Site Editing mode or as a Block-based Widget.
While the plugin works out of the box for basic integrations, it offers a host of features that easily allow for advanced integration scenarios:
- Support for Google Tag Manager, AMP, Facebook Instant Articles, Google Web Stories and Cloudflare is included.
- The plugin exposes the
wpParselyOnLoad
andwpParselyOnReady
JavaScript hooks that allow for advanced integrations requiring JavaScript, such as Dynamic Tracking. - Support for WordPress network/multisite and decoupled/headless (GraphQL and WP Rest API) setups is included.
- Last but not least, a wide range of hooks is available in order to customize the plugin's functionality even further.
IMPORTANT: If you are a WordPress VIP customer, the plugin should be enabled by using an mu-plugins
filter. Please consult the WordPress VIP documentation for more details.
The standard Parse.ly JavaScript tracker inserted before the closing body
tag:
<script id="parsely-cfg" data-parsely-site="example.com" src="https://cdn.parsely.com/keys/example.com/p.js"></script>
A sample JSON-LD
structured data for a home page or section page:
<script type="application/ld+json">
{"@context":"http:\/\/schema.org","@type":"WebPage","headline":"WordPress VIP","url":"http:\/\/wpvip.com\/"}
</script>
A sample JSON-LD
meta tag and structured data for an article or post:
<script type="application/ld+json">
{"@context":"http:\/\/schema.org","@type":"NewsArticle","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/"},"headline":"How the WordPress Gutenberg Block Editor Empowers Enterprise Content Creators","url":"http:\/\/wpvip.com\/2021\/04\/09\/how-the-wordpress-gutenberg-block-editor-empowers-enterprise-content-creators\/","thumbnailUrl":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120","image":{"@type":"ImageObject","url":"https:\/\/wpvip.com\/wp-content\/uploads\/2021\/04\/ladyatdesk.png?w=120"},"dateCreated":"2021-04-09T15:13:13Z","datePublished":"2021-04-09T15:13:13Z","dateModified":"2021-04-09T15:13:13Z","articleSection":"Gutenberg","author":[{"@type":"Person","name":"Sam Wendland"}],"creator":["Sam Wendland"],"publisher":{"@type":"Organization","name":"The Enterprise Content Management Platform | WordPress VIP","logo":"https:\/\/wpvip.com\/wp-content\/uploads\/2020\/11\/cropped-favicon-dark.png"},"keywords":[]}
</script>
Development, code hosting and issue tracking of this plugin happens on the wp-parsely GitHub repository. Active development happens on the develop
branch and releases are made off the trunk
branch.
To run the plugin locally or to contribute to it, please check the instructions in the CONTRIBUTING file.
The plugin requires an active Parse.ly account. Sign up for a free demo of Parse.ly.
For more information, please visit the installation instructions in the official documentation.
Please visit the Commonly Asked Questions page in the official documentation.
Please visit the changelog.
- Parse.ly plugin basic settings for easy setup. For the plugin to start working, only the Site ID is needed.
- Parse.ly plugin settings that require a website recrawl whenever they are updated.
- Parse.ly plugin advanced settings, to be used only if instructed by Parse.ly staff.
- The Parse.ly Dashboard Widget, showing the website's top posts in the last 7 days.
- The Parse.ly Stats Column (on the right), showing information about content that is being tracked as Posts.
- The Parse.ly Editor Sidebar, featuring the Performance Details and Related Top Posts panels.
- The Recommendations Block, showcasing links to related content on your site.
- A view of the Parse.ly Dashboard Overview. Parse.ly offers analytics that empower you to better understand how your content is performing.