I am a senior iOS engineer, focusing special attention to designing solutions to human problems that enable systems to scale.

With a background in design thinking, I ask questions to reveal opportunities lurking in everyday experiences.
Mobile software engineers who develop and design systems apply deductive, inductive, and abductive logical reasoning about the code they interact with everyday. They add to the code and the code responds, forming various feedback loops for all interacting with the system. It's precisely these hidden cycles I seek to uncover.

This is because feedback loops drive many scaling phenomena in the industry, including how network effects scale and why higher quality code paradoxically enables faster feature delivery. Once found, there's a simple formula for scaling these feedback loops:

• Shortening iteration times
• Reducing cognitive load
• Validating feedback for coherence

My goal is to help companies scale.

Contact me to discuss how I can help you realise your vision.