Skip to content

Commit

Permalink
Update README.md
Browse files Browse the repository at this point in the history
  • Loading branch information
EivindSavio committed Jan 26, 2023
1 parent 1d00128 commit 3103287
Showing 1 changed file with 9 additions and 2 deletions.
11 changes: 9 additions & 2 deletions README.md
Original file line number Diff line number Diff line change
Expand Up @@ -16,7 +16,6 @@ A similar [Variable Template do also exist for **GTM (Web)**](https://github.com
| Cross (sub)domain tracking | No * | Yes |
| Server to Server-side (Measurement Protocol) | No | Yes |
| Attribution/processing | Users browser | Server-side |
| Attribution time | Custom Time | GA4 Session or Custom Time |
| Storage Limitation | Yes | No |
| Costs Money | No | Yes |

Expand Down Expand Up @@ -384,7 +383,15 @@ This setup handles **add_to_cart** & **view_item**. **location_id** in this setu

This solution can do either **Last Click** or **First Click Attribution**.

Attribution happens on 2 levels: Promotion without Items (Event-level), and the Item-level. In addition, Item-level trumps the Event-level.
Attribution happens on 2 levels:
1. Event-level
- Promotion without Items
- Search Term
2. Item-level
- Implemented Items data (ex. Item List name) trumps attributed Items data. Ex. if you are adding a Item to cart directly from a Item List, the implemented Item List Name will be used. If you are adding the Item to cart from a product page (where you shouldn't have a Item List implemented), the attributed Item List Name will be used.

* Item-level trumps the Event-level.
* Promotion without Items will not be attributed to a Item when Promotion with Items are attributed

To get a better understanding of the attribution, it's recommended to run some test scenarios where you inspect your own data:
* Run **Server-side GTM** in **Preview Mode**
Expand Down

0 comments on commit 3103287

Please sign in to comment.