update home page

content/_index.md

@@ -3,32 +3,22 @@ title: Home
 description: Hugo CMS socially aware starter kit with modular CSS workflow
 menu: main
 date: 2018-02-09T19:21:11Z
-image: https://starter.indiego.org.uk/assets/img/home.png
+image: https://www.indiego.org.uk/assets/img/home.png
 imageAlt: Illustration showing Indiego house on planet Hugo, with Google Plus, Facebook and Twitter balloons coming out the front door
 draft: false
 ---
 
 # Hugo Starter Kit
 
-Indiego is a **starter kit** for the [Hugo](https://gohugo.io/) <abbr title="Content Management System">CMS</abbr>, designed for frontend developers. 
+Indiego is a **starter kit** for the [Hugo](https://gohugo.io/) <abbr title="Content Management System">CMS</abbr>, designed for frontend developers. It has two features:
 
-For documentation, see [www.indiego.org.uk](https://www.indiego.org.uk/)
+1. [Socially-aware](/social/) blog & status posts that can be previewed on social networks.
+2. [Modular CSS](/modular/) frontend workflow, makes design & developing a theme much easier.
 
-To get started:
+We want Indiego to simplify the [Indieweb](https://indieweb.org/), so that content creators can focus on [Publish (on your) Own Site, Syndicate Elsewhere](https://indieweb.org/POSSE). This means **easily** syndicating your web site content to your social media networks.
 
-1. Click the big button [![Deploy to Netlify](https://www.netlify.com/img/deploy/button.svg)](https://app.netlify.com/start/deploy?repository=https://github.com/growdigital/indiego)
-2. In a terminal, `git clone` your new repository to your local machine
-3. Add your details to [`config.yml`](https://github.com/growdigital/indiego/blob/master/config.yml)
-4. Change directory, run `hugo serve`
-5. In new terminal, cd `themes/starter/`
-6. Run `npm install` 
-7. Run `gulp`. A [Browserync](https://www.browsersync.io/) window should open.
-8. Add content. Design your theme. The world is your oyster 🐚
-
-## Note
-
-Please note that the image [`/static/assets/img/home.png`](https://github.com/growdigital/indiego/blob/master/static/assets/img/home.png) is “attached”, which will be used in social media previews of this page. You will be wanting to change it 🙂.
-
-{{< figure src="/assets/img/home.png" alt="Illustration showing Indiego house on planet Hugo, with Google Plus, Facebook and Twitter balloons coming out the front door" caption="Image attached to social media previews of this page. Change it." >}}
+## Getting started
 
+To get started, deploy the absolutely minimal [Indiego starter kit](https://starter.indiego.org.uk/) by clicking this button here: 
 
+[![Deploy to Netlify](https://www.netlify.com/img/deploy/button.svg)](https://app.netlify.com/start/deploy?repository=https://github.com/growdigital/indiego)