Senior UI/UX Designer & Product Manager | Design System Pioneer

• Location: Berlin, Germany
• Email: [email protected]

A forward-thinking UI/UX Designer and Product Manager with a rich history of delivering innovative design solutions and driving user engagement through strategic design system development and optimization. With a knack for leveraging a broad array of design and collaboration tools for efficient workflows, I excel in environments that challenge the norm and seek to elevate the user experience through data-driven design enhancements. My career is marked by a commitment to user-centered design, achieving significant impact across major brands by leading design optimizations that enhance user interaction and business outcomes.

Fashion ID GmbH & Co. KG | April 2022 - Present

• Spearheaded the optimization of product detail pages, search functionalities, and product views, driving a 20% increase in user engagement for Peek&Cloppenburg, Ansons, and Stylebob.
• Led rigorous A/B and user testing to inform strategic design decisions, fostering a culture of data-driven improvement.
• Pioneered the design system library guild, championing the tokenization of a headless design system with Tailwind CSS, which streamlined design consistency and operational efficiency.

BKK·VBU | December 2020 - March 2022

• Conceptualized and executed a functional design system and information architecture, markedly enhancing user navigation and interaction.
• Directed comprehensive user and usability testing, leading to actionable insights that informed successful re-branding initiatives.

Zalando Marketing Services | October 2018 - October 2020 (working student)

• Instrumental in the development and refinement of the ZMS design system, aligning with Zalando's overarching design standards to enhance brand cohesion.
• Created and adapted campaign-specific modules for landing pages, significantly improving campaign effectiveness and customer engagement.

Zalando SE | October 2016 - September 2018 (working student)

• Specialized in designing modular and responsive interfaces, enhancing user experience through meticulous micro-interaction design and stringent quality assurance processes.

Zalando SE | June 2015 - September 2016

• Played a pivotal role in the creation of Zalando's first digital lookbook and the "Get the Look" feature, contributing to a personalized user shopping experience.

Zalando SE | August 2012 - June 2015

• Acquired foundational expertise in color management, HTML & CSS, and UI design, laying the groundwork for a successful transition to digital design.

• Technical Skills: Figma, Notion, GitHub, Design Systems, React, HTML/CSS, Prototyping, Wireframing, Usability Testing, A/B Testing.
• Soft Skills: Problem-Solving, Effective Communication, Team Collaboration, Adaptability, Multilingual (German, English, Russian).

Bachelor of Arts in Interfacedesign

• FH Potsdam, October 2016 - September 2020
• Thesis: "Sharing Economy: How Design Changes Sustainable Business" (Grade: 1.0)

Media Designer Digital and Print (Apprenticeship)

• Zalando SE, August 2012 - June 2015
• Comprehensive training in print and digital media design fundamentals (Grade: 1.5)

Passionate about the intersection of design and technology, including blockchain, AI, VR/AR, and the future of digital interaction. Committed to lifelong learning and exploration in art, tech, and sustainability.

Relevant University Courses: Digital Typography, Future of Professions, Designing Forms, Smart City Interfaces, Crafting User Interfaces, Motion Branding, Human-Computer Interaction Design.