U2 Project - Advanced Social Media Analytics - AI&BA - TBS Antoine Settelen, Edgar Jullien, Simon Weiss

~1 week development

In this project, we are going to use the Advanced Social Media Analytics course in order to study the international impact of a French tv-show : Arsene Lupin. In our course, we learned how to use the api of twitter in order to establish anlaysis with the R language. Indeed, studying the tweets following the release of a series broadcast on an international platform such as Netflix allows us to better understand the reception of the show after an audiance and to measure its popularity.

Given the limiation of the free version of tweeter api, we can download only tweets within a 7-days windows. This is why we have chosen to study the Arsene Lupin show available on Netflix on January 7, 2021. Arsene Lupin is a rare French series on Netflix featuring an internationally known French actor (mostly from the US audience), spoken in French, whose main character is an icon of French theft and whose main venue is Paris.

Your topic should be related to Social Media Analytics with a Business/economics/finance interest; Your dataset should come from a social media / blog / website; The report should not have more than 10 pages, and should contain the following parts:

• Discovery: learn the business domain, assess the resources available to support the project, frame the business problem as an analytics challenge, formulate initial hypotheses to test.
• Data preparation: explain how you did the extract, load, and transform (ELT) or extract, transform and load (ETL) steps, to get your data.
• Model planning: explain and justify the choice of your methods, techniques. Describe how you learn about the relationships between variables, how you did the selection of key variables and the most suitable models.
• Model building / estimation: explain your estimation strategy and results.
• Communication of results: determine if the results of the project are a success or a failure, identify key findings, quantify the business value, and develop a narrative to convey findings to stakeholders.