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Identity Reconciliation

Identifying and keeping track of a customer's identity across multiple purchases by linking different orders made with different contact information to the same person.

One customer can have multiple Contact rows in the database against them. All of the rows are linked together with the oldest one being treated as "primary” and the rest as “secondary” .

Contact rows are linked if they have either of email or phone as common.

Hit API using curl:

curl -X POST -d '{"email": "[email protected]", "phoneNumber": "12345"}' https://linking-contacts.onrender.com/identify

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