Data can greatly improve the flow and conversions at every step of a business' digital marketing funnel from sparking the interest of a possible customer to a customer converting with a purchase of a product or service.

As such, the data used is a representation of sales that have been done for different consumers within Nairobi . The purpose of this experiment is to provide insights on the data gathered. Here is an overview of the dataframe .

you can access the website from here: https://sales-clustering.herokuapp.com/?radio=Home