Welcome to the Retail & Market Analysis project repository! This project is focused on identifying key products that contribute significantly to revenue and analyzing customer purchase behavior. The insights derived from this analysis can guide data-driven decisions to optimize product combinations and increase overall revenue.
- Identify Top Products: Analyze which products contribute the most to revenue.
- Customer Behavior Analysis: Understand purchase patterns and predict customer behavior with relative certainty.
- Product Combination Strategy: Determine effective product combinations to boost sales.
- Revenue Concentration: The toys category emerges as the top revenue generator, contributing to 80% of the revenue.
- Cross-Category Opportunities: A combination of toys with bed, bath, and table products shows a high potential for increased sales.
- Strategic Recommendations: Focus on creating combo offers involving top-selling products to maximize revenue.
- Retail & Market Analysis.pdf: Download PDF Report
- Retail & Market Analysis.pptx: Download Presentation
The raw data used for this analysis contains sensitive information and cannot be publicly shared. However, if you are interested in accessing the data for academic purposes, please contact me to request access.