The idea and Backgrounnd: The Phoenix is a mythological bird existing in custom and traditions of ancient people able to control fire and live again from own ashes. The comparison is regarded to actual time in which pandemic is impacting seriously various aspect of human life and a number of industries. Data: One of thhese industries is the commercial aviation in which many airlines are suffering. Before pandemic, in 2019, passengers that flew domestically and internationally worldwide were around 4 bilion. This was a record data representing about the half of whole popolation of Earth! Spectacular, indeed!!! Pandemic is impacting seriously on this industry so far. AI techniques; When this dramatic situation will be over there will be many challenges to face because the entire pipeline of economic activities will be affected, such tourism and travel, hospitality, mobiliity related activities wil boom again in total safety, from the important point of view good welfare and public health! At this stage one must be ready to face the new normal accordingly. Many job losses will occur on one hand but, as a consequence, many other will spring anew. Challenges ahead: Improving air traffic by considering also ecological impact on Earth and managing correctly the so called Environmental Sustainanability Here is the concept of the Phoenix. What next: Future generations will have to face bigger troubles if some crucial knots are not solved as soon as possible! Ackowledgements: Airline and tourism leading players consulted personally along with Trade Newspapers.