TestFreaks
 | |
| Company type | Private |
|---|---|
| Industry | Digital Marketing Review Website |
| Founded | 2007 |
| Founders | Kristofer Arwin Magnus Wiberg Martin Alexanderson |
| Headquarters | Stockholm, Sweden |
Key people | Johan Hedberg (CTO) Sean Creech (CRO) |
| Services | Aggregated reviews User reviews Review data API Review widget Q&A widget |
Number of employees | 15 |
| Website | www |
TestFreaks is a product review aggregator, meaning that both expert/professional- and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.[1]
The consumer website TestFreaks was a review site launched 2007[2] in several different languages.
History
[edit]TestFreaks was launched in 2007 by the former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone, an investor in PriceRunner, also invested in TestFreaks.[3] It was envision and as a test site and community, drawing inspiration from YouTube, Myspace, Last.fm and Wikipedia.[4] The financial model was based on compensation when users clicked on links to other sites.[5]
References
[edit]- ^ "PriceRunner founders to launch 'Test Freaks' — Today's Top Stories". Archived from the original on 2011-07-19. Retrieved 2011-04-13. TestFreaks to launch
- ^ Olsson, Björn Anders (18 May 2007). "Prylfantasten redo för nästa steg". Dagens Industri (in Swedish). pp. 36–37.
- ^ Carlbom, Torbjörn (23 May 2007). "COME BACK!". Veckans Affärer (in Swedish).
- ^ Svanell, Adam (24 April 2007). "Freaks får ny sajt". Svenska Dagbladet (in Swedish). pp. 3 B.
- ^ Leijonhufvud, Jonas (5 September 2008). "Testsajt söker kvinnor". Dagens Nyheter (in Swedish). p. 38.