Playmation
 | |
| Type | Smart toy |
|---|---|
| Company | Disney |
| Country | United States |
Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.
The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]
It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development is on hold.[4]
See also
[edit]References
[edit]- ^ Hasbro. "Disney Announces Playmation – The Next Step in the Evolution of Play". Hasbro Investors. Archived from the original on 27 September 2015. Retrieved 6 November 2015.
- ^ Julia Boorstin (2 June 2015). "Disney's 'Playmation' designed to get kids moving". cnbc. Retrieved 6 November 2015.
- ^ John Gaudiosi. "Marvel's Avengers Playmation toys will be followed by sets based on Star Wars and Frozen over the next three years". Fortune. Retrieved 6 November 2015.
- ^ https://www.wsj.com/articles/disney-looks-to-pokemon-go-technology-as-playmation-sales-disappoint-1470347143%7CDisney[permanent dead link] Looks to ‘Pokémon Go’ Technology as Playmation Sales Disappoint