Talk:Mass market

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 1 September 2021 and 7 December 2021. Further details are available on the course page. Student editor(s): Kchidzonga, SPK881.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 00:41, 18 January 2022 (UTC)

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 2 September 2020 and 9 December 2020. Further details are available on the course page. Student editor(s): Realcro, Malavoie11, Cvallant33, Bethyy101.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 03:34, 17 January 2022 (UTC)

Hand waving

The article as a whole seems to be written by those with a particular industry perspective. Phrases such as "the overwhelming mass of a bell curve" turn a statistic into marketing hand waving. A triumph of exposition. Piano non troppo (talk) 09:37, 4 February 2010 (UTC)

I have removed the {{disputed}} tag since the substance of this dispute is only the above opinion, and there have been no concrete proposals or followup of any sort since the tagging. Discuss and edit as needed. / edg ☺ ☭ 13:34, 17 December 2010 (UTC)

Merge or Delete

The material is largely unsourced - the only reference used is very low level (and doesn't actually contribute to the article and certainly doesn't support the statement to which it is attributed). Most of the content is completely nonsensical.

e.g.

• [The mass market] is the "opposite of a niche": Wrong! A mass market is the largest group of buyers, a niche is a small group, but not necessarily the smallest group. The opposite of a mass market would be the smallest number of buyers (a market-of-one or a hyper-segment). Hyper-segmentation refers to the approach where a market segments into the smallest, most tightly defined market, but it is a pointless comparison. Marketing to a mass market is one of four different options, i.e., options or choices NOT opposites
• People in the mass market are "average" - Seriously? Average in what respect? average age? average income? average socio-economic status? average height? average weight? In any case -it's irrelevant - members of the mass market are assumed to be the same, so the concept of an average (mean or median) value and a distribution of values around that mean, is simply not meaningful.
• This group encompasses such a wide variety of people, their need for, uses for, and price point for market offerings may vary greatly. - Wrong! the whole point of mass marketing is that the marketer treats the entire market as a single entity, ignores segmentation and develops a single offer designed to appeal to the largest number of buyers
• The mass market is the group of end consumers of common household products who occupy the overwhelming mass under a bell curve Irrelevant and Unclear! Which bell curve? A bell curve of the population? The market? Schoolchildren? Adult males? Senior citizens? Bogans? What variable is being measured in these people? A bell curve is a distribution of people or objects with respect to some defined variable and illustrates how individuals are distributed around a mean value. The bell curve (aka normal distribution) is irrelevant when dealing with an entire market. In mass marketing, the marketer is NOT interested in variations from some mean value; rather all members of the population are treated as the same.

The account of a mass market provided in this article is entirely at odds with explanations of the mass market found on other Wiki Pages in the marketing area. The concept of a mass market is well canvassed in at least half a dozen articles on Wikipedia. There is simply no need for yet another article on mass marketing. I assume that the only other comment on the Talk page is being sarcastic when he says this article is a "triumph of exposition"

Recommend deletion. The content in this article is highly misleading. Neither Wikipedia nor its users stand to gain anything from keeping this article.

BronHiggs (talk) 07:37, 6 November 2016 (UTC) (talk) 10:52, 3 November 2016 (UTC)

Some of the Wikipedia articles that discuss the 'mass market'

The following Wiki pages cover the topic of a mass market in greater depth and with far greater accuracy than the current page.

Market segmentation

Mass marketing

Mass-market theory

Target market

Target audience

Segmenting and positioning

The current page is highly inaccurate and misleading. The content is so very poor that there is simply no hope of redeeming it. Moreover, the current page is entirely redundant because the concept is covered on at least six other pages. This page should be deleted as soon as possible. BronHiggs (talk) 07:16, 25 November 2016 (UTC)

Disputed

The accuracy of this article is disputed for the following reasons:

• it demonstrates no understanding of the application of a bell curve (aka normal distribution curve)
• it demonstrates no understanding of the concept of a mass market
• the ONLY reference used in the entire article does not contain material that could be seen to support any of the comments made in the article
• see my detailed comments on the Talk page for more details

No amount of adding references can fix this article. It is misleading and of no use whatsoever. Much more accurate commentary about the mass market can be found elsewhere on Wikipedia. Another article on this topic is redundant. BronHiggs (talk) 21:02, 3 December 2016 (UTC)

Comment copied from Wikipedia Help Page

Help me! This help request has been answered. If you need more help, you can ask another question on your talk page, contact the responding user(s) directly on their user talk page, or consider visiting the Teahouse.

Please help me with the article on Mass market which really needs to be deleted because (a) it is redundant and (b) it is conceptually unsound, factually incorrect and uses a bogus reference and (c)every single sentence contains problems (d) it cannot be redeemed with more/better references. I posted a detailed commentary on this article some time ago, after being invited to try and fix it, but my advice was that it could not be fixed. Nothing has happened since then. On most marketing pages, it is about 6-8 years between comments on Talk pages. This page is so bad and so misleading that it should not be allowed to stand for a further 8 years.

BronHiggs (talk) 21:13, 3 December 2016 (UTC)

   See WP:AFDHOWTO. That page gives a step-by-step explanation of how to nominate an article for deletion. Huon (talk) 22:51, 3 December 2016 (UTC) 

I couldn't figure out how to request the deletion. The instructions contain too many statements that I simply cannot understand. If anyone knows how to do it, please assist by requesting a speedy deletion for this article on the basis of all the reasons given. BronHiggs (talk) 06:58, 17 June 2017 (UTC)

A Commons file used on this page or its Wikidata item has been nominated for deletion

The following Wikimedia Commons file used on this page or its Wikidata item has been nominated for deletion:

• Target-logo.png

Participate in the deletion discussion at the nomination page. —Community Tech bot (talk) 09:01, 30 June 2021 (UTC)