Ready to launch a new business, a new product, or perhaps you're keen to rebrand in 2019? Stuck for logo design ideas? We can help! We've curated 100+ logo design ideas from designers around the world. From unconventional quirky designs to bold, bright abstract logos to cute mascot logos and modern minimalist shapes, we've got you covered!
Never designed a logo before? Don't worry! We'll walk you through why you need a logo, the research process and where to go to get a great logo.
Why Do Businesses Need a Professional Logo?
To connect with your customers! A striking logo design helps people recall the business when they are browsing online or walking down main street. A logo, above all else, will serve as a visual representation of the brand (and its values) wherever it's displayed.
To attract attention. The first few seconds are important to get the audience's attention. Here, the effectiveness of the logo comes into play as it it the first thing that will have people's attention. The role of the logo designer is crucial in ensuring that a brand or business' message is captured on the desired time and that the logo creates an impression.
It is not just about having a pretty or cool logo. A logo's effectiveness is measured when people are called into action such as when a purchase is made or your brand is mentioned or searched online.
Where to Find Inspiration for a Good Logo Design
Don't stay stuck in a creativity rut, running with the same old ideas from last year. Get fresh concepts for a great logo design. Here are some tips to help you get the design inspiration that you'll need:
01 Visit Design Inspiration Sites and Magazines
Design focused sites and magazines are fantastic sources of visual design inspiration. They explore and contextualise the latest design trends explaining they why as well as the how of visual design. Try Design Taxi, Dezeen, Brainpickings (and the DesignCrowd blog) to name a few inspiration sources. The layouts, colours and font styles stir up some creativity juices in you.
02 Get Social!
Go to Instagram, Pinterest and Tumblr. Their collections of eye-popping graphics, photography and designs are endless. Use hashtags to see all related content and choose your favorites. Be sure to create your account to save those that catches your eye for later!
03 Study the Industry You Are Making the logo For
Sometimes we can find design inspiration by just going through the client's requirements. Check out what the client is looking for and what their business is about. You may just get some leads on how to create the perfect logo for them.
If it still doesn't, how about looking at other players in the same industry? Check out the competition's logo designs and see what works well for them. You can apply the good points to your design and avoid those that you think are ineffective.
04 Start Playing With Color Combinations and Styles
Color plays an important role in branding and logo design. The good news is that building a business color palette won't take long. Go and have fun experimenting with online design tools or make your own designs on logo-maker platforms like BrandCrowd.
Mix and match your favourite colors and designs with those that you don't frequently use. You may just get the right combination that you are looking for.
05 Talk With Like-Minded People
Another great way to get inspiration is by talking with like-minded people. Reach out to designers you know and trust. Ask advice on your latest project. They may help you toss around ideas which might be just the push you need to put you in the right direction.
06 Take a Walk or a Break
If you still feel lost with ideas, taking a break can be good for you.
Go for a walk, hang out with family, play with your pet. Anything to distract you for a while. Try these five productivity hacks to improve your focus.
Sometimes when we are at our most relaxed state, inspiration can just come in.
Factors to Consider When Designing a Logo
If inspiration has already come and you are ready to start working on your next logo design project, here are some key factors you need to consider when designing a logo:
01 Make It Memorable
One of the main purpose of a logo is for it to be memorable. People need to remember and recall it afterwards when the opportunity presents itself.
02 Keep It Simple
Simple logos always stands out. Don't clutter your logo design with too much detail. You need to balance colours, texts and shapes together so take a less is more approach. Classic shapes like circle logos are popular for reason. Keeping it simple makes the logo design more memorable. Learn from the famous logos of big brands like Nike, Apple and Twitter who use simple shapes.
03 Keep It Relevant
A logo should also be relevant of the purpose that it was made for. It should reflect what the business or the brand is about. For new businesses, we recommend a lettermark or wordmark logo, where the name of the business is the logo thus helping your customers remember you! The most famous company in the world with a wordmark logo is Google!
04 Make It Innovative
To stand out from your competitors look outside of your category or industry for inspiration. If you're a logo designer reading this make sure your designs are innovative, new, fresh and unique. Give people the chance to look twice (or thrice) when they see your design by making it stand out.
05 Make It Flexible
A logo will be used in different ways and on several platforms. Make sure that the design can be used whatever way the client wants to use it on.
For example, the logo will be used in banners, tarpaulin, business cards and brochures. You as the designer should make sure that the design will still work and still be visible. Factors like textures, patterns and colours should still complement each other.
118 Logo Designs For 2019...
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