pymc-labs / pymc-marketing Star 629 Code Issues Pull requests Discussions Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more. python marketing data-science mmm customer-lifetime-value clv btyd media-mix-modeling buy-till-you-die Updated Aug 21, 2024 Python
ZhijingEu / Customer_Lifetime_Values_BTYD_Modelling_PyMCMarketing Star 0 Code Issues Pull requests This a simple Customer Lifetime Value analysis using Buy Till You Die Modelling With PyMC Marketing library pymc bayesian-inference montecarlo-simulation marketing-analytics customer-analytics buy-till-you-die Updated Jul 9, 2024 Jupyter Notebook