Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
econometrics
hyperparameter-optimization
ridge-regression
evolutionary-algorithm
mmm
marketing-science
marketing-mix-modeling
marketing-mix-modelling
adstocking
cost-response-curve
budget-allocation
gradient-based-optimisation
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Updated
Jul 9, 2024 - Jupyter Notebook