Many people’s memories of a happy holiday in Tenby involve staying or eating at the Atlantic Hotel.

The 3-star establishment perches on the top of the cliff overlooking the popular seaside town’s Blue Flag awarded South Beach, with panoramic views of the beautiful Pembrokeshire coastline filling every window.

The hotel is a Grade II listed building offering 42 ensuite bedrooms and has remained under the ownership of the James family for the past 36 years.

After growing this very successful business the family have taken the decision to sell in order to retire from the sector.

Nicky Rees, daughter of the current owners and general manager of the hotel, says: "Over the past 36 years, we have continuously improved the hotel and its facilities, whilst retaining the character of this beautiful building and its unique gardens. 

"However, the time has come for my father to retire and for my brother and myself to explore new opportunities."

Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Views of South Beach, Tenby below the hotel
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Views of St Catherine's Island

Located within the Pembrokeshire Coast National Park, the hotel has been a base for many years for keen walkers and ramblers about to embark on the start of the coastal path nearby.

Just a stroll away from Tenby’s stunning sandy beaches, pretty harbour and meandering town centre streets, the hotel has also featured in the plans for holidaymakers wanting a less energetic holiday.

Inside, the hotel facilities include a health spa featuring a salt water swimming pool, spa bath and steam room. The leisure suite even has heated loungers.

Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Hotel has a leisure spa with salt water pool
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The loungers are heated
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The hot tub is a popular feature of the spa

The property also contains a ground floor bar, the Trayles Breakfast Room, the Salt Cellar Restaurant and private car park.

One of the most popular areas for guests at the hotel is the award-winning cliff top gardens.

Sit amongst the terraces of palm trees, cacti and vibrant flowers and drink in the mesmerising, uninterrupted and expansive coastal sea views from this elevated position.

And if a cool drink or lunchtime meal will add to the experience, refreshments are available from the restaurant to enjoy on the patio area of the gardens.

Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Terrace garden has amazing views
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Breakfast room and the hotel also has a restaurant
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Bar and lounge

But it’s the premier Ocean Room Suite that is arguably the jewel in this hotel’s crown, carved into the cliffside and designed to be the epitome of luxury.

Every detail has been planned to give the guests to this premium suite the ultimate in relaxing escapes.

The indulgent list includes complimentary champagne and fruit on arrival, emperor size bed, bathrobe and slippers, lounge area with smart TV, complimentary mini bar and a hot tub on its own private, clifftop terrace.

Imagine sipping the free bubbly whilst relaxing in the hot tub bubbles and drinking in the incredible sea views.

There’s even a switch by the bed to open the blinds directly from your pillow.

As the hotel website states, imagine waking up in the most luxurious bed and flicking a switch, James Bond style, to reveal one of the best views in the country.

Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The Ocean Room Suite is carved into the cliffside and the height of luxury
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The suite has a private terrace with its own hot tub
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
Breathtaking views from the private terrace of The Ocean Room Suite

Tenby is regarded as one of the leading holiday resorts in Wales due to its combination of historic interest, iconic pretty pastel painted harbour properties, St Catherine's Island used as a filming location in popular programme BBC’s Sherlock, and four separate sheltered beaches.

Sporting events held in the town such as Long Course Weekend and Ironman Wales also attract guests to the area from all over the world.

Take a drone tour over the pretty seaside town of Tenby:

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Further afield, Tenby is a well-positioned location to use as a base to explore the whole of Pembrokeshire, from the sweeping sandy beaches to historic castles, from the bustling market towns to St David’s, Britain’s smallest city and the location of St David’s Cathedral.

Family attractions within driving distance from the town include Folly Farm and Oakwood Theme Park.

Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The hotel has 42 ensuite rooms, many with a sea view
Award-winning 3 star Atlantic Hotel on the clifftop overlooking Tenby's South Beach is for sale for the first time in 36 years with Christie & Co for £2.5m
The range of rooms include single, double and family rooms

According to the company selling the property on behalf of the family, the sale of the Atlantic Hotel presents a unique and rare opportunity to acquire an established and successful 3-star hotel in a premium location.

The hotel’s recent accolades include the Wales in Bloom Gold Award 2019 for the beautiful clifftop gardens and the business currently enjoys a 4.5 rating on TripAdvisor.

The hotel is rated as three silver stars by the AA and three star with Visit Wales. It is also rated exceptional by booking.com.

Stephen Champion, director at Christie & Co who is handling the sale, says: "The Atlantic Hotel is a well-known landmark along the Tenby coastline; with its panoramic sea views, exceptional facilities, Ocean Room Suite and significant opportunity for business growth we expect considerable interest."

The Atlantic Hotel is on the market with a guide price of £2.5m for the freehold, for further information call 07736 619536.