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How we make money

At Vox, our mission is to help everyone understand our world so that we can all help shape it. We rely on many revenue streams to fund this work. Our business model blends advertising, grants, and membership support from our audience.

No matter how our work is funded, we maintain strict editorial independence. Where applicable, you’ll see disclosures on content that was specifically sponsored by an advertiser or a grant. We also have guidelines that govern who we will and won’t take money from, like fossil fuel companies. You can read more about our ethics and guidelines here.

Advertising

Like most media companies, advertising continues to make up the bulk of our revenue. Vox is a part of Vox Media, and we adhere to Vox Media’s advertising ethics and guidelines. For inquiries about advertising or sponsorships on Vox, reach out to [email protected].

Vox Membership

One of the best ways for fans of Vox to support our mission is to sign up for a Vox Membership. Our Members help us weather the notoriously fickle advertising market, which goes up and down with the economy. We offer perks such as members-only newsletters, bonus audio and videos, and more. Learn more about the program here, and if you’re ready, head right here to join us!

Grants

We also accept philanthropic support for our work. Where applicable, you’ll see a disclosure included in the content that says it was funded by an outside organization or foundation — for instance, “This project was made possible by a grant from [Example Foundation].”

Our current and previous funders include:

  • The Rockefeller Foundation
  • The Pulitzer Center
  • Omidyar Network
  • The National Institute of Health Care Management
  • New Venture Fund
  • The Commonwealth Fund
  • Animal Charity Evaluators
  • The BAND Foundation
  • BEMC Foundation
  • Canopy Collective
  • Bainum Family Foundation
  • Building a Stronger Future [Update, December 19, 2022: In 2022, Future Perfect was awarded a one-time $200,000 grant from Building a Stronger Future, a family foundation run by Sam and Gabe Bankman-Fried, to support a reporting project on technological and innovation bottlenecks that hamper human progress. $14,000 of the grant funds were spent prior to the news of FTX’s bankruptcy and suspected fraud. The project (and any additional expenditure of grant funds) remains on hold. If and when a restitution fund is created, Future Perfect intends to turn over the balance to that fund.]

If your organization is interested in supporting Vox’s work with grant funding, please contact [email protected]. We operate grants under expenditure responsibility directly or through fiscal sponsorship, which offers grantors full transparency on how funds are spent on the reporting in service to the grant’s mission.