noncola

Perhaps the interest in noncola beverages can be attributed to what some term "cola fatigue." According to Beverage Marketing, the carbonated soft drink industry grew a sluggish one-half percent from the previous year.

But caffeine is also added to many beverages that may surprise you, like noncola soft drinks (certain brands of orange, root beer, lemon-lime), fruit juice and--incredibly--at least one brand of bottled water.

Sprite is the favorite noncola brand among drug store shoppers, and Fruitopia is the fastest-growing single-serve fruit drink in the drug channel, reports the spokesman.

Assuming no significant deviations from the current trend in the CPI, the overall adjustment in private industry contracts with COLA's will be less than the 4.6-percent specified adjustment in nonCOLA contracts for the third consecutive year.

1 diet brand among core consumers, and Sprite is the favorite noncola brand."

Sprite is the favorite noncola brand, and Fruitopia is the fastest-growing single-serve fruit drink in the drug channel.

The firm has also announced a promotion for its Sprite brand, which it bills as the leading noncola among consumers from 13 to 24 years old.

Dr Pepper's showing marked the first time that a noncola has been ranked in the top four soft drinks.

The same reasoning is spurring Coca-Cola, Pepsi-Cola and their new corporate partners to use their vast resources to capture a larger share of the noncola market.

Second, distribution of noncolas has improved considerably, so there's more freedom of choice."