motivational research

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motivational research

n.
Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

motivational research

n
(Psychology) the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns. Also called: motivation research
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
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6), a matter that is receiving more and more attention in current L2 motivation research (Ushioda & Dornyei, 2017).
The instrument of motivation research was a slightly adapted questionnaire, which was already used to test the motivation of students of natural sciences in teaching ESP [28].
Issues with using self-report instruments have been widely recognized by social science researchers; and alternative measures such as observation and behavioral protocols have been used in motivation research. However, as mentioned above, the questionnaires used in this study are validated and have shown sound psychometric qualifications.
Another strand of motivation research in the context of interpreter education aims to unearth students' goal/orientation when choosing to learn interpreting.
Researchers in technology-enhanced learning will need to draw upon motivation research to provide an additional angle to examine the influences of the technology on learning as well as to examine how motivation influences the way students learn in technology-rich settings.
Directional paths between latent variables were modelled as per the study hypotheses based on existing motivation research. Non-significant paths, as identified by Wald tests, were retained due to evaluations of models with these paths removed showing no improvement in model fit, thereby providing a more conservative analysis of the analytical models.
Keller in the summary of motivation research presented an applied model to design learning environment.
Over time the consumer behavior has been studied from a great number of perspectives, but three of them may be considered as central: motivation research, behavioral science and interpretivism (Kardes et al., 2011, p.
Nowadays motivation research and its impact on self-regulation of academic learning has received much attention.
When my 2010 article, "Motivation in the Applied Vocal Studio: An Overview," appeared in this publication, I was in the beginning stages of understanding how vast the field of motivation research is and how far I still had to go in order to relate my findings to a dissertation study.