Jimmy Buffett
Jimmy Buffett performs on NBC's "Today" show at Rockefeller Plaza on Friday, July 29, 2016, in New York.
(Charles Sykes | Invision | AP)
Looking for some permanent changes in latitudes, changes in attitudes?
Jimmy Buffett is launching a string of "Margaritaville" retirement communities, inspired by his music and related chain of themed restaurants. Rolling Stone reports the first branch will open Daytona Beach, Florida, for Parrotheads aged "55 and better."
"Inspired by the legendary music and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, your new home in paradise features exciting recreation, unmatched dining and FINtastic nightlife," the project, named Latitude Margaritaville, says.
According to Rolling Stone, the $1 billion collaboration between Margaritaville Holdings and Minto Communities aims to create nearly 7,000 homes in Daytona Beach by summer 2018. More than 10,000 fans have already registered for the community, but more sites are reportedly in the works in other locations.
The Atlanta Journal Constitution reports each "Margaritaville" retirement project aims to attract the "active adult community" with walkable neighborhoods, fitness center, indoor pool, spa, live entertainment, a private beach club and indoor and outdoor dining with signature Margaritaville food and beverage concepts. Homes will start at $200,000 for 200,000 square feet of retail space.
"Latitude Margaritaville has the exact coordinates for those looking to live the Margaritaville lifestyle as they grow older, but not up," a press release said.
Buffett, 70, is also expanding his brand to Broadway next year with an upcoming musical based on his greatest hits, called "Escape to Margaritaville." The show will first debut in California this May before hitting New York in spring 2018.
The "Margaritavilla" name also exists on half a dozen hotels and beach resorts, as well as nearly 30 restaurants across the U.S. A Margaritaville restaurant opened at Destiny USA in Syracuse in 2015.