Shampoo Bar Effectiveness Measure in Sta.

Rosa
Laguna

Kyla Marie S. Carapatan1,2,3,4, Johann Carl D. Aying1,2,3,4, Angela May Bituin1,2,3,4, Dorothy Anne. F.
Fortu1,2,3,4, Angelica Francine P. Gomez1,2,3,4, Aliyah D. Javier1,2,3,4, Bradgh Jayms D. Manlapig1,2,3,4, Thea
Ricci DC. Taliño1,2,3,4, Ma. Roberta Manalo1,2,3,4,5

1
Accountancy, Business and Management (ABM)

2
Senior High School Department

3
Research Development and Innovation Center

4
Our Lady of Fatima University

5
Feasibility Study Adviser
 Chapter 1
1.0 Introduction
Shampoo has become a need for the Filipino people. According to statista, the revenue for the
hair care market in the Philippines increased to 962.8 millions U.S. dollars in the year of 2021. With that
being said, the importance of producing a quality and effective shampoo is our main priority. In the
Philippines, liquid shampoo is the popular type of shampoo. However, the shampoo’s “sachet economy”
has been contributing to innumerable amounts of trash that pollute our oceans. Environmental advocates
are requesting for the government to call out big corporations to change their packaging. Our solution to
this problem is by switching from liquid to bar shampoo. Bar shampoos last longer and use less waste
than sachet or bottled liquid shampoos. The purpose of this study is to innovate shampoo to introduce a
better and safer way to take care of the health of the Filipino people.

To make this possible we conducted a comprehensive feasibility study containing the project’s
background, feasibility of the management and personnel,product management, and marketing and
finance. This study is for the development of our shampoo. We aim to measure the effectiveness of
Shabon to produce effective and environment-friendly products.

Chapter 2
2.0 Project Background

2.1 Project Proponents

The proponents are made out of 8 members with a similar interest in the soapmaking business
and who love to experiment, which can be profitable and popular in the market. This group of people
decided to come up with this business to provide high-quality shampoo bar products that can treat
problems in the hair at a very affordable price. The proponents believe that this “Shabon PH” business
will create adequate income and provide the community with good and high quality products and
services.

The following students of Our Lady of Fatima University study – Laguna Campus made the proposed
feasibility study:

Name Nationality Address

Johann Carl D. Aying Filipino Sta. Rosa

City
 Angela May Bituin Filipino Sta. Rosa
City
Kyla Marie S. Carapatan Filipino Sta. Rosa
City
Dorothy Anne. F. Fortu Filipino Sta. Rosa
City
Angelica Francine P. Filipino Sta. Rosa
Gomez City
Aliyah D. Javier Filipino Sta. Rosa
City
Bradgh Jayms D. Filipino Sta. Rosa
Manlapig City
Thea Ricci DC. Taliño Filipino Sta. Rosa
City

2.2 Proposed Name of the Project

We have agreed upon our discussion that the proposed name for our business is called ”Shabon”

2.3 Project Mission

The main objective of our business is to provide a good and high-quality shampoo bar. Our
product is developed to make daily lives better. We aim for an eco-friendly product that will help to
preserve the environment. We can guarantee that our customer is satisfied with the outcome of our
products.

2.4 Project Vision

Our vision is to bring beauty and confidence to all. We believe that your hair is your crowning
glory because it has a lot of effects on an individual’s appearance. That is why we are here to assist each
individual to expand a positive relationship with how they look, assisting them with raising their
confidence and understanding their full potential in themselves with the use of our shampoo bar product.
2.5 Project Emblem

2.6 Type and Form of Business

The company is a sole proprietorship business owned by Ms. Kyla Marie Sioson Carapatan. We
decided to put this business in e-commerce and use a direct selling format to sell our products directly to
consumers in a non-retail environment. It is a kind of business in which we sell products we made called
shabon ph. We chose to start our business on different online platforms because online selling is in high
demand these days due to its convenience for those people who don't have time to go to a physical store.

2.7 Project Location

Seeing that we're only starting a business, for the time being, we don't have the budget and will
not be having a location or a store for selling the product because we are going to sell it online. Since
many people have been doing online shopping nowadays, this method will make a higher rate of sales in
our product.
The Shabon Shampoo Bar utilizes a push system through direct circulation where the shampoo
bar could be effectively open to all purchasers. On top of these blocks and mortar retailers, we would give
our ideal interest group who are acclimated with utilizing innovation and buying on the web with a page
namely “Shampoo Bar PH” on any social media platforms such as Facebook, Twitter, and Instagram. The
customers could arrange conveyance of an item directly from us when they are purchasing an item
without the contribution of outsiders.
2.8 Project History

Shabon products from our company were formed on October 7, 2021. It started as an idea in the
mind by thinking of a product that can be unique and at the same time be environment friendly that can
help the betterment of the lives of our buyers. As business producers we are very passionate about
formulating a shampoo bar that can solve minimum waste and produce a product that is convenient to use
in the day to day lives of our customers. Because our shampoo bar is not like any regular shampoo, our
product can be brought to travel, not space consuming and easy to bring at any time and anywhere.

Chapter 3
3.0 Management and Personnel
3.1 Personnel

Key personnel: Chief Executive Officer (CEO), Digital Marketing Manager, Production Manager, Chief
Financial Manager
Workforce and Support personnel: Customer Service, Technical Support, Supply Chain Specialist,
Production Staffs

3.2 Salaries
The company’s establishment for employment salaries is important because it ranges to the
amount where the employees are satisfied and at the same time where it is determined on how well their
behavior and performance is on giving service to the customers. giving the best salary range to offer
employees, the company followed a rule on giving a reasonable amount to pay for their hard work that
can also ensure improving work ethic, business growth, good customer service, and maintain a good
professional relationship between co-workers.
 Salaries for the key personnel are 60% of the profit and 40% for the workforce and support
personnel. The distribution of wages for the workforce is based on the wage order no. RBIII-22 which is
provided by law.

3.3 Job Description and Qualifications

For customer service:
One of the most important jobs to be able to gain consumer trust is to be responsive and always
open for inquiries, that is why hiring the right people in customer service is needed. Customer service
representatives are responsible for answering inquiries, solving problems and complaints, and giving
information about the products and services. They are the first people that can be reached by the
customers.

ESSENTIAL RESPONSIBILITIES:
• Responsible for running each essentially necessary tasks in customer service, which includes
assisting and answering inquiries of customers
• Be polite and professional at all times
• Assist to clients and customers to ensure their satisfaction. Introduce them to the company’s
products and services they can provide.
• Always be presentable and ready to have conversation with customers.

MINIMUM QUALIFICATIONS:
• Knowledge: it is important that they have a solid background of experience in the industry they
are specialized in.
• Education: we have no specific educational requirement for customer service yet, but being
english literate is required
,• Sales skills: in a business, skills in terms of sales are everything, it is how you can market and
advertise your company for customers to invest in.
• Should be at the age of 16 above while being physically and mentally stable to establish a
company or business

3.4 Management Style

Condition of Employment

Working Conditions:
A. Each employee is required to render the maximum ordinary hours of work to a maximum of 48
ordinary hours of work per week and eight (8) ordinary hours of work per day (as per Article 83 III,
Labor Code)
B. Employees shall be paid his regular daily wage on a regular holiday (as per Article 94(1), Labor code).
If the employee is required to take any regular holiday, he shall be paid a compensation equivalent to
twice his regular rate (as per Article 94(2), labor code). Work performed on any special holiday shall be
paid an additional compensation of at least thirty percent (30%) of the regular wage of the employee (as
per Article 93(3), Labor Code)
C. An employee is provided a one (1) rest period of not less than twenty-four (24) consecutive hours after
every six (6) consecutive normal work days (as per Article 91,Labor Code).
D. Paydays are on the 15th and 30th of the month, but can be moved to a day before or after in case
payday falls on a weekend or a Holiday. (Wages paid twice a month at intervals not exceeding sixteen
(16) days as per Article 103, Labor Code).

Attendance:
A. Unauthorized absences or absence without official leave (AWOL) are absences from work that occur
without prior authority or notification and are treated as unpaid. Unauthorized prolongation of a permitted
leave will likewise be treated as AWOL. Unauthorized absences will result in disciplinary action.
B. An employee is considered tardy when he comes into the work after the start of his official work hours
or shift schedule.
• All instances of tardiness regardless of number of minutes shall be monitored and shall be made
the basis for possible salary deductions and/or imposition of disciplinary action.
• A 20 minute grace period will be given to each employee.
• An employee who accumulates more than 60 minutes of tardiness within a month or a year,
whichever comes first, shall immediately be issued a written warning.
• Corresponding per minute deductions will be made against the employee’s salary for tardiness.
D. Under time means leaving early or leaving before the end of the employee’s work schedule.
• All occurrences of being late, regardless of the amount of minutes, will be observed and used as
the basis for possible salary deductions and/or disciplinary action.
• Corresponding per minute deductions are made against the employee’s salary for under time.
E. Overtime work is work performed beyond eight (8) hours a day. The employee who worked overtime
is paid a compensation equivalent to his regular wage plus 25%; overtime work on a regular holiday or
rest day shall be paid an additional compensation equivalent to the rate of the first eight(8) hours plus
30% (as per Article 87, Labor Code).
 • Overtime work shall have prior written authorization. The overtime request form must be
accomplished and signed by the Manager, not later than one (1) day before the intended date.
• Overtime work rendered without prior authorization will not be considered for payment.
• Only overtime services accomplished within the specified permitted period will be eligible for
overtime premium payment.
• No overtime work shall be extended beyond 8 hours..
• Under time work on any particular day shall not be offset by overtime work on any other day (as
per Article 88, Labor Code).
Leaves:
Employees are granted privileges upon meeting specific qualifying standards as a reward for
continued and quality service and as required by law.
A. Incentive leave.
Three (3) days of incentive leave shall be given to every regular employee after the time of probationary
employment. The incentive leave credits shall be given annually, not cumulative, and not convertible to
cash. The leave application of the employee shall be filed to the manager two (2) days before the day of
leave. (Provisions for incentive leave not applied to those who are employed in establishments regularly
employing less than ten employees as per Article 95(2), Labor Code)

3.5 Management Paradigm

3.6 Organizational Structure

3.7 Organizational Chart
 Chapter 4
4.0 Marketing Feasibility
4.1 Product Strategy
Our product strategy is to sustain product features. For many individuals, sustainability is
becoming the new norm of living. Individuals are changing their lifestyles in addition to businesses
changing their systems. Because earth supplies raw materials for a variety of consumer goods, businesses
consider sustainable product development as a way to lessen their products' negative environmental
effects. And since our product is eco-friendly, we need to keep it that way so that it will not cause any
harm and destruction to our customers and the environment. And by using this strategy, we know that
we're helping to protect the earth's resources, reduce wastes, and experience better health and wellbeing.

4.2 Price
4.3 Place

Our product will be sold on various social media platforms due to the state of calamity here in the
country, resulting in a majority of people engaging in online activities. Moreover, we want to maximize
our funds and use less funds for the cost of rental space.

4.4 Promotion

The product will be promoted through different social media platforms. The first step is to create
an advertisement through Facebook, Instagram, Twitter, and YouTube. A poster and a promotional video
are the two advertisements we will create. The product will be introduced as eco-friendly haircare, which
will be used as a trademark for our advertisements. The ads are composed of creative images and
messages promoting our product as well as our trademark. The second step that we will implement is
promotion through social media influencers. We will negotiate with some influencers to promote and give
reviews of our product. This one is to provide social proof for people to build trust in our product,
establish credibility, and reviews serve as an influencer, promoting our product in a positive light to the
consumer. We focused on creating social media ads on Facebook, IG, and Twitter since they have large
audiences that gather engagement from possible customers.

Chapter 5
Project Management Feasibility
5.1 The Product
5.2 Operation (Gantt Chart)

5.3 Project Layout

5.4 Plant Size and Production Schedule

The "Shabon PH" business won't go through its most extreme limit at start-up to avoid different
misfortunes because of economic changes and other exceptional elements. The plant size is a plan to
oblige every type of equipment, tools, supplies, production area, and inventory. It is located at 1420 Rizal
Blvd. Purok 2, Brgy. Balibago, City of Sta. Rosa, Laguna. The "Shabon PH" business does not have a
business space since the shampoo bar product will be sold on various social media platforms.

The manufactory venture will be open at 8:00 am and will be closed at 5:00 pm. All production personnel
will have a mid-day break from 12:00 noon to 1:00 pm. They will have a fifteen-minute break toward the
beginning of the day and fifteen minutes for cleaning time before 5:00 pm. The manufactory venture will
work the entire year around, aside from Sundays and special or regular holidays. The managing partners
will routinely check every production site facility, unrefined materials, and inventories stored inside. For
the online store of “Shabon PH” business, the office employees and administration have 7 days of work
from Monday to Sunday, and they will work for 300 days out of each year for 24 hours every day. The
shifting schedules are to be followed. The time required per shift is 8 hours.

The table below shows the production schedule of the company.

Production Production Production Personnel Office and

Administration
Personnel

Operating days per hour 300 days 300 days

Operating hours per day 8 hours 24 hours

Number of shifts per day 3 shifts 3 shifts

Number of hours per day None 8 hours

Working day of an employee 6 days 7 days

per week

Table # Production Schedule of the Business

5.5 Store Layout

5.6 Raw Material Requirement

Raw Materials Required Price

32.50 grams/65% SCI surfactant P 24.7

11 grams/22% of Cocamidopropyl betaine P 5.4

4 grams/8% Cocoa butter P4

1 gram/2% Essential oil (citronella oil) P 2.4

 0.75 grams/1.5% Shikakai powder P2.025

0.50 grams/1% Bentonite clay P 2.025

0.25 grams Benzyl alcohol P 1.003

= 1 shampoo price = P 41.553

5.7 Tools, Equipment and Machineries Requirement

 Chapter 6

6.0 Financial Feasibility

6.1 Total Project cost

The total cost for the initial capitalization for shapon is 11,737 Php. In this cost, the material,
tools, ingredients, and other expenses for the product itself is included in the planned capital.

6.2 Tools, Machinery and Equipment and its Depreciation

The equipment and tools needed for the production of the product include; the soap making
machine, stainless steel pitcher with a lid or heat resistance plastic, plastic spoon or big stainless
steel, small beakers, measuring cups, a soap mold, stick blender, rubber spatulas, soap pot,
protective rubber hand gloves, thermometer, and protective goggles. For the additives, we will
also include colorants, oils, and fragrances. We made sure to have ingredients that are high in
acid with the right amount of PH level. We put ingredients like cocoa butter and shikakai powder
in our product for hydration and nourishment of the hair. Cocoa butter is a fatty acid that has
hydrating properties. Shikakai powder has antioxidants and vitamins that provide nourishment to
the hair. Unlike other shampoo bars that you can buy here in the Philippines, we use Sodium
Cocoyl Isethionate SCI which is a mild surfactant that is safe for children and sensitive scalp. To
make sure that the shampoo bar will last long, we added Benzyl Alcohol, an eco-preservative that
will keep the shampoo bar from bacteria that might build up over time.

6.3 Break Even analysis

6.4 Payback Period