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    Vrio Analysis:-: Feature Value Rarity Imiatability Organisation Result

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    sandeep kumar
    This document analyzes Britannia's resources and capabilities using the VRIO framework. It finds that Britannia has competitive advantages in its growing product portfolio, distribution network, research and development capabilities, and financial resources due to their value, rarity, imitability, and the company's ability to organize these assets. However, its brand positioning and marketing expertise only provide competitive parity or disadvantages compared to competitors.

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    Vrio Analysis:-: Feature Value Rarity Imiatability Organisation Result

    Uploaded by

    sandeep kumar
    332 views1 page
    This document analyzes Britannia's resources and capabilities using the VRIO framework. It finds that Britannia has competitive advantages in its growing product portfolio, distribution network, research and development capabilities, and financial resources due to their value, rarity, imitability, and the company's ability to organize these assets. However, its brand positioning and marketing expertise only provide competitive parity or disadvantages compared to competitors.

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    VRIO ANALYSIS Britannia

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    This document analyzes Britannia's resources and capabilities using the VRIO framework. It finds that Britannia has competitive advantages in its growing product portfolio, distribution network, research and development capabilities, and financial resources due to their value, rarity, imitability, and the company's ability to organize these assets. However, its brand positioning and marketing expertise only provide competitive parity or disadvantages compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    332 views1 page

    Vrio Analysis:-: Feature Value Rarity Imiatability Organisation Result

    Uploaded by

    sandeep kumar
    This document analyzes Britannia's resources and capabilities using the VRIO framework. It finds that Britannia has competitive advantages in its growing product portfolio, distribution network, research and development capabilities, and financial resources due to their value, rarity, imitability, and the company's ability to organize these assets. However, its brand positioning and marketing expertise only provide competitive parity or disadvantages compared to competitors.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    of 1

    VRIO ANALYSIS :-

    FEATURE VALUE RARITY IMIATABILITY ORGANISATION RESULT


    GROWING YES YES YES YES
    PRODUCT Competitive
    PORTFOLIO Advantage
    DISTRIBUTION YES YES YES YES
    Competitive
    Advantage
    YES NO YES YES Temporary
    RESEARCH &
    DEVELOPMENT Competitive
    Advantage
    BRAND NO YES YES NO Competitive
    POSITIONING Parity
    NO NO NO YES Competitive
    MARKETING
    EXPERTISE
    Disadvantage
    NO YES YES YES Temporary
    FINANCIAL
    RESEOURCES Competitive
    Advantage

    DISTINCT COMPETENCY OF BRITANNIA :-

     Growing product portfolio


     Distribution

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